chibi! america

Bandai America Releasing the 2017 Tamagotchi Mini This Fall

Following in the footsteps of Bandai Japan, Bandai America is bringing the 2017 Tamagotchi Mini to the United States! We couldn’t be happier, but we must say we are not surprised. To celebrate the 20th anniversary of the original Tamagotchi here in the United States Bandai is releasing the 2017 Tamagotchi Mini and bringing Tamagotchi back to America.

Placing their bets on nostalgia Bandai America is hoping that fans that nurtured the original virtual pet in 1997 will purchase the new 2017 Tamagotchi Mini decorated in the original 6 Japanese shell designs. The 2017 Mini is identical to the one just recently released in Japan, with the ability to raise 6 characters, however the packaging is a bit different. The 2017 Mini will feature unique packaging resembling the original packaging to pay tribute to the original version released in the United States. We can definitely see ourselves purchasing more than one for our collection!

“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” says Tara Badie, marketing director for Bandai America.  “The enduring power of Tamagotchi is its clear expression that nurturing and love never goes out of style. It’s such an honor to bring back one of the most beloved toys in a way that captures the magic and joy of a generation while embracing the sensibilities of new generations.”

The device is definitely being marketed for its nostalgia, hoping that fans back in the 90’s and perhaps even in the early 2000’s with the Connection devices will want to relive the good old days. This definitely seems like a good approach as many millennials have been flocking to nostalgic products that have been re-released.

The 2017 Tamagotchi Mini will be available this November in the United States, pre-orders will be available starting October 10th at various North American retailers for $14.99. As retailers post their pre-orders we will definitely keep you updated!

So what do you think about Bandai America releasing the 2017 Tamagotchi Mini in the United States for the 20th anniversary? Will you be ordering it? We want to hear from you!