checkoffs

15 'healthy' products you've been tricked into buying that aren't actually that great

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Flickr/Vlad B.

Most Americans say they want to eat healthier. It’s a beautiful (and fairly new) thing.

The problem is, most of us don’t know how.

But the next time you take a stroll down your grocery’s “health foods” aisle, take note: Most of what you’re looking at likely doesn’t belong there.

Here are some of the most egregiously unhealthy products we’ve been tricked into buying:

Beef

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Beefitswhatsfordinner.com

The problem: We’ve been told that beef, which is high in fat and has been implicated in contributing to the California drought because of its large impact on land and water resources, is a go-to source of protein. 

Who’s to blame: The National Beef Board

How it happened: The Beef Checkoff Program, a research and advertising funding pool created by the National Beef Board to stimulate beef sales in the US, came up with the “Beef: It’s What’s For Dinner” campaign in 1992. The campaign featured TV, radio, and magazine ads with ator Robert Mitchum as the narrator, as well as catchy Western music from the “Rodeo” suite by Aaron Copland. The initial campaign ran for a year and a half and cost $42 million. Today, the program still owns and operates beefitswhatsfordinner.com, which features recipes and guides to picking out a cut of meat.



Milk

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America’s Dairy Farmers And Milk Processors

The problem: We were led to believe we need to drink milk to get calcium for strong bones, especially at a young age. In reality, there are a ton of veggies that are rich in calcium, including kale, collard greens, spinach, and peppers, just to name a few.

Who’s to blame: The California dairy industry

How it happened: In 1993, California hired advertising consultant Jeff Manning to boost lagging dairy sales. He brought on ad agency Goodby, Silverstein & Partners, who used its $23-million budget to create “got milk?”, a campaign that began around the idea that people only want milk when they run out. Later versions of the ads emphasized its importance for health, like the above ad featuring actor Frankie Muniz with the text: “Want strong kids?”



Peanut butter and jelly

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Flickr / hiwarz

The problem: The PB&J is a ubiquitous lunch item among American kids (there’s a song about it, folks), but it’s actually a less-healthy alternative to sandwiches made with hummus or lean meats. Peanut butter is high in fat; jelly is high in sugar. Slap those ingredients between 2 slices of white bread and you’ve got a sandwich that packs 20 grams of sugar, 14g fat (3.5g saturated) and 400 calories. 

Who’s to blame: WWI rations officers, Welch’s (who came out with Grapelade), and peanut companies that latched onto it.

How it happened: TheGreat Depression popularized peanut butter on bread as a cheaper-than-meat substitute for protein. When it was combined with Welch’s Grapelade — one of the first iterations of jelly — in the rations of WWI soldiers in the US, the PB&J became an official hit.



See the rest of the story at Business Insider
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Darvin Bentlage: Checkoffs need to check out
#npb #NPB [Joplin Globe]Checkoff dollars are not to be used for lobbying. The lobby end of pork, National Pork Producers Council, leased the slogan, “Pork, the other white meat,” to the NPB for a licensing fee of $818,000, compared with an earlier fee of $1. The amount is …

anonymous asked:

How was your day??

Stressful :(

I had to do a checkoffs in class today, which is when you perform a task in front of the instructor and they either pass or fail you. We had to give an injection and insert/irrigate/and remove an NG tube. I just get so nervous doing it with someone watching and asking me questions.

Then I’ve just been studying because I have an exam tomorrow on our pediatric unit. They really don’t specify what’s on the test so I’ve basically been studying over 200 pages for the last two weeks.

That’s it! Just school and boring stuff

Students give Alberta ag minister an earful on Bill 6 - The Western Producer

Students give Alberta ag minister an earful on Bill 6 – The Western Producer

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“RED DEER — Agriculture groups can wait for weeks or months for an appointment with a government minister.

Nine Olds College students had Alberta agriculture minister Oneil Carlier’s ear for an hour during a bear pit session at the Alberta Federation of Agriculture meeting.

The group talked about social license, becoming an agriculture promoter, shelter belt trees and cattle checkoffs, but it…

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Darvin Bentlage: Checkoffs need to check out
#npb #NPB [Joplin Globe]Checkoff dollars are not to be used for lobbying. The lobby end of pork, National Pork Producers Council, leased the slogan, “Pork, the other white meat,” to the NPB for a licensing fee of $818,000, compared with an earlier fee of $1. The amount is …
Darvin Bentlage: Checkoffs need to check out
#npb #NPB [Joplin Globe]Checkoff dollars are not to be used for lobbying. The lobby end of pork, National Pork Producers Council, leased the slogan, “Pork, the other white meat,” to the NPB for a licensing fee of $818,000, compared with an earlier fee of $1. The amount is …
Sweet & Spicy Beef Tacos #SundaySupper

Sweet & Spicy Beef Tacos #SundaySupper

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Hi Everyone, Today for #SundaySupper we teamed up with the Beef Checkoff to share with you healthy, flavorful recipes that will make your tongue sing and your belly dance.  I am so excited for this recipe because it contains all things I love!  Lots of flavor, a little bit of spice and little bit of sweetness, plus it is a breeze to make and low-calorie too!  My recipe today is Sweet & Spicy…

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Uncle Sam Says: Eat More Meat!

Uncle Sam Demands: Eat More Meat!

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In his 1932 novel Brave New World,Aldous Huxley imagined a future where people exist solely to support the economy and are conditioned from birth to buy things. Government bureaucrats manipulate the sheep-like citizens with drugs and slogans to make them consume as much as possible. In Huxley’s vision, 26th-century consumers learn that “ending is better than mending” and “the more stitches, the…

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CHECK-OFF PLAYLIST

So I have decided that to get my self pumped up/ ready for my skills check offs in lab I am going to make a playlist to get my mind right. So every time before I have a check off I am going to make an EPIC PLAYLIST! Because check offs are the most nerve wrecking thing in the world! So this week is the first check off so I will be making my first playlist!! Yea buddy I think this is gonna help me out so much!! HOPEFULLY or its remediation for me!!