After the ice bucket challenge: they raised $115m for the fight against ALS. So how did they spend it?
When a viral challenge raised $115m to fight ALS, the charity that got the money was overwhelmed. As the first breakdown of spending emerges, David Cox asks what happened next — and what it means for patients
By David Cox

Wanna feel better about something?  

Of the $115M raised, ALSA has given 70% of it to research projects, including genetic research that might be the best bet for a treatment.  Another 20% was used to reopen assistance centers shuttered during the crash, restore funding to others and build some new ones, and provide assistance to ALS patients all over the country.  The remaining 10% went to publicity, additional fundraising and administration.

Their spokesman said that the increase in visibility and awareness for ALS is immeasurable, and ought to benefit them for years to come.

So next time you get sick of a viral campaign, maybe reconsider.

Charitable Works

Marilyn donated time and/or money to:
- A 1953 benefit for underprivileged children at Jude’s Hospital, Memphis, Tennessee - singing with Jane Russell at the Hollywood Bowl.
- WAIF - an organization that placed abandoned children in homes, after Jane Russell enlisted Marilyn’s help in 1955.
- The Arthritis and Rheumatism Foundation in 1955 - astride a pink elephant at a benefit given by Mike Todd’s Circus at Madison Square Garden, New York.
- The Milk Fund for Babies in 1957 - Marilyn decided to give earrings from the world premiere of The Prince and the Showgirl to this charity.
- Marilyn was one of the models in the 1958 March of Dimes fashion parade, that aided children with polio - held at the Waldorf-Astoria in New York.
- A children’s welfare organization that gave free breakfasts to underprivileged youngsters - a donation of $1000.
- An orphanage Marilyn visited during her 1962 trip to Mexico - she ripped up her initial check of $1000 and donated $10,000. That night was one of the few nights in her later life that she recalled sleeping without the aid of sleeping pills.
- S.A.N.E. - an organization dedicated to eliminating nuclear weapons.
- In 1962 German Bruno Bernard set up the Marilyn Monroe Memorial Fund to benefit struggling young actors.
- A muscular dystrophy benefit held at Chavez Ravin Dodger Stadium, Los Angeles, on her thirty-sixth birthday - This was Marilyn’s last public appearance.

Marilyn’s final donation to charity was the biggest. In her last will she left 25 percent of her estate (after provisions for her mother and legacies for some friends) to a former psychiatrist, Dr. Marianne Kris, “to be used for the furtherance of the work of such psychiatric institutions or groups as she shall elect.” Knowing Marilyn’s enormous love for children, Kris chose the Anna Freud Children’s Clinic of London. This behest has been used to set up the Monroe Young Family Centre, in Daleham Gardens, London.

Among friends and colleagues, Marilyn was renowned for her generosity in helping people wherever she could; stand-in Evelyn Moriarty remembers Marilyn making an anonymous donation of $1,000 to a crew member on Let’s Make Love (1960) who needed the money to cover funeral expenses for his wife.

In recognition of Marilyn’s love for and connection with children, writer Gloria Steinem and photographer George Barris set up a trust fund to help children in need, starting it off with the proceeds from the book Marilyn Norma Jeane.

- The Marilyn Encyclopedia by Adam Victor.

Hey everyone, I made a twitter account to share my personal growth, positivity, charities, resources to help others and a few other interesting things! I would appreciate it so much if you could follow my account and help me grow online so I can reach as many people as I can. Ill be more than happy to follow anyone back that wants me to, just tweet me a hello or send a request and ill gladly follow back. I just want to spread positivity and help make Earth a better place for us and future generations. Thank you!


This week’s Give Back Tuesday is dedicated to The Fulfillment Fund. The Fulfillment Fund partners with schools in Los Angeles to provide financial aid counseling and college mentoring to over 2,500 students. Their goal is to make college a reality for kids growing up in economically challenged communities. Program graduates have become doctors, lawyers and college professors dedicated to making a difference. I’m so inspired by this amazing organization - everyone deserves the opportunity to have a college education.

Help make college possible for even more kids by donating here!

Sack Autism

Hi all, as you all know most of my posts are all in good fun and focused on my thoughts and insights regarding Arrow and Olicity.   

I am also the father of a beautiful nine-year-old girl that has autism.  If you know anyone that deals with autism or has a family that is dealing with autism, please read on and help me get the word out on this idea.  Thanks in advance!

I am hoping to get a movement started this football season.  The goal is to help as many autism related charities as possible by increasing donations to them.

Here’s how it works, go to the below linked Facebook page or use the twitter handle @sackaustim and make a commitment to donate $x amount of dollars to the autism charity of your choice whenever your favorite football team, college or pro, sacks the other team’s quarterback!  Then, once you have made your commitment, challenge a friend to do the same.  

Do you know a die hard fan for a school or pro team - challenge them to put their money where their mouth is.  It’s a win for everyone, well, maybe not the quarterbacks.  

I am committing $1 to Surfers Healing every time the University of Tennessee Volunteers sack a quarterback this season - what team and charily will you commit to?

We can make difference!  Please help me get this movement started by reposting as much as possible before the football season starts!


Next time a charity asks for a contribution, ask them what else they’re gonna do with it.


This week’s Give Back Tuesday is dedicated to the Special Olympics, a year round, athletic training program and competition for kids and adults with disabilities. Founded by Eunice Kennedy Shriver in the late 1950s, the program began as a summer day camp for kids with intellectual disabilities and was held right in Eunice’s own backyard. Throughout the 1960s, Eunice’s admirable vision and determination led to the formation of the Special Olympics program. Impressively, Special Olympics trainings and competitions now happen worldwide 365 days a year in over 170 countries! I’m so excited the next Special Olympics Summer Games are going to be held right here in Los Angeles this summer.

Every donation to the Special Olympics helps give one more athlete the chance to fight stereotypes and compete. Learn more about how to get involved here.
Wealthy Americans Are Giving Less Of Their Incomes To Charity, While Poor Are Donating More

In the wake of the Great Recession, the richest Americans are donating a smaller share of their incomes to charity, while lower- and middle-income are stepping up giving.

In a report released today, the Chronicle of Philanthropy found that Americans who earned at least $200,000 gave nearly 5% less to charity in 2012 than in 2006.

Higher-income people tend to give proportionately less during tough economic times, says Stacy Palmer, editor of the Chronicle of Philanthropy.“

The downturn was a shock to so many of them, and they’ve been nervous and cautious,” she says.

The shift has likely meant less money flowing into universities, hospitals and cultural institutions, which the wealthy tend to patronize. Lower- and middle-income donors often give to social service organizations, Palmer says. In part because these groups have had fewer dollars to give, those organizations have still faced a squeeze.

Unlike their wealthier counterparts, low- and middle-income Americans — those who made less than $100,000 — gave 5% more in 2012 than in 2006, the Chronicle found. The poorest Americans — those who took home $25,000 or less — increased their giving by nearly 17%.

Chris Colfer #1
US $5.00 in Art, Art from Dealers & Resellers, Drawings

100% of the sale of this item will benefit The NF Network
The NF Network, formerly NF, Inc., is a national, tax-exempt, charitable organization whose mission is to create a network of support for those affected by NF, through education, advocacy, and coalitions, and by supporting research for treatments and a cure.