After the ice bucket challenge: they raised $115m for the fight against ALS. So how did they spend it?
When a viral challenge raised $115m to fight ALS, the charity that got the money was overwhelmed. As the first breakdown of spending emerges, David Cox asks what happened next — and what it means for patients
Wanna feel better about something?
Of the $115M raised, ALSA has given 70% of it to research projects, including genetic research that might be the best bet for a treatment. Another 20% was used to reopen assistance centers shuttered during the crash, restore funding to others and build some new ones, and provide assistance to ALS patients all over the country. The remaining 10% went to publicity, additional fundraising and administration.
Their spokesman said that the increase in visibility and awareness for ALS is immeasurable, and ought to benefit them for years to come.
So next time you get sick of a viral campaign, maybe reconsider.