Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.
With a wide range of messaging channels available to advertisers and marketers, its reasonable to expect that campaigns will improve constantly. But research indicates a fundamental gap remains between marketersâ ideas about various messaging channels, and the value that consumers find in them.
Programmatic approaches to media buying and more benefit advertisers and publishers alike. Barriers remain to adoption, but execs expect to make serious strides in the next two years, according to research.