I love music videos. I love the genre of it. I love telling the story of a song. So this was exciting to put together. We knew it needed to match the hyper-sexuality of what was out there.
For Gugu and I, the template of the character was that the less Noni wears, the less you see of her. It was important that every time we see Noni, her outfit makes a statement. The whole motif for Noni’s outfits were a bondage thing: chains. The ‘Masterpiece’ outfit spoke to that, with the collar around her neck and the chains connecting the halter together. It’s the kind of outfit that, like Gugu says, you have to wear it; you can’t let it wear you.