I have to take issue with the notion of cults. Sherlock is the biggest drama on the BBC. Its worldwide audience is fucking extraordinary. So it’s not in any way a cult. We’ve only made 10 episodes, the 10th of which hasn’t even been on yet. And most people, of course, just watch it and like it. And then there’s a very, very dedicated, vocal audience that watches every episode 30 times. That’s the cult part.
—  Mark Gatiss on Sherlock - (x)