Why I like cash better than gifts...

So there is a big lure in the sugar/escort tags for gifts from a client or SD. But I have always found shopping with an SD/client overrated. Why? B/c out of all of my regular clients there is only one who’s taste I even like and b/c their definition of spoiling me is very different from my idea of what a nice gift is. That and they think I will be impressed with those token items that in reality are not that expensive. I have no desired for another $200 MK watch or Coach bag. I live next to an outlet store where I can get those for bargain basement prices. I could careless for a Tiffany’s necklace or a LV b/c because in reality they don’t cost much and you can find them anywhere for cheaper than you would get them in-store. Why give me something that in itself is in no way unique when I can get cash. That being said there are a few true investment pieces that are worth your time and money and of better less tacky quality than the brands above. Here are some of the things to look for.

Watch: Look for a Burberry or Cartier watch these range from $600-$5000 and will not discolor or scratch with time like MK watches

Purse: Pass the LV and look for a McQueen, Burberry, or Prada. They are much better quality and will last much longer than whatever outdated LV logo bag he wants to get you (the exception to that is any vintage LV trunk b/c these go for a shit ton, are well made and if anyone finds one let me know)

Bandage Dress: Honestly girls you can get these for $80-200 from KRMA or Celeb Boutique. Why get a Herve Leger? Have him buy you a pair of Leger boots instead better investment/better resale.

Tiffany Bracelet: You better to go for a David Yurman or Cartier. A cheaper Tiffany bracelet is not good quality and besides why would you want something a twelve year old would wear.

Trench Coat: Again if you want this wardrobe staple go with a brand that is high quality and classic look for this staple at Ralph Lauren Purple Label or YSL.

Lingerie: Quit being so damn excited for VIctoria Secret gift cards please. This stuff is just overpriced sweatshop shit. Brands like Freulien Annie, La Perla, or Goasard are much better quality. I prefer Agent which has partnered with celebs to now offer lower price point pieces.

It’s no secret I’m loving the bandage bodycon dresses and skirts, like I’ve said tighter is better! But what’s one major trend that goes great with a bandage dress?? A front zipper!! it’s sexy and give any plain dress a goof detail.  Celebs are picking up on the trend and you should too! Where can you find your amazing front zipped dress?!? @celebBoutique

Creating a Global Voice with Web 2.0

Ladies and gentlemen, the last I checked the year is 2012.  For some time now we have lived in a globalized world in which companies from each of the habitable continents design their business strategies to reach consumers both domestically and internationally.  With the evolution of internet capabilities, as well as an expansion of the global shipping industry’s infrastructure, e-commerce has become one of the most important tools for reaching these consumers.  No longer is it necessary to physically operate somewhere in order to market a business and sell a product there.

As e-commerce has continued its development over the past few decades, those in the advertising world have found new ways of which to meet the needs of businesses operating online.  Whether this is through simple banner ads, email marketing, or SEO, companies have found ways to directly make consumers aware of who they are, where to find them, and why the consumer needs their product, no matter which country they are in. 

With most of the digital advertising examples above the interaction with the consumer is pretty simple.  It is a one-way flow of content which is carefully structured to persuade people to visit a website where more information can be found.  Largely, there is not much that can go wrong from a PR standpoint. 

Now that brands have demanded to be a part of the web 2.0 phenomenon, advertising, PR and customer service are becoming more closely connected.  This is due to the two-way street of customer/brand interaction which is made possible by social networking.  In the web 2.0 space, content is the key to success, and if a brand is not producing new content on nearly a daily basis, then it is failing to meet the needs of its digital loyalists waiting anxiously to join in on the conversation.  With the pressure of needing new content on a daily basis, most companies do not take the same precautions when sending out a social message as they would when spending money for a print ad in a magazine.  With the demand for content high, and the amount of brand information to send out limited, social media managers cling to news stories or pop culture happenings in order to remain socially active.

It is the lackadaisical attitude of these brands with social media content which is getting some into hot water.  This past Friday was a prime example.  On Thursday, Celeb Boutique was a complete unknown amongst American consumers, yet by Friday, it was trending nationwide on Twitter, all due to the Tweet below.

Obviously, for those of us in the United States, this content on that particular day was insensitive and downright offensive; however, thanks to two-way messaging, users were able to respond with outrage.  A few hours later, the Celeb Boutique Twitter page sent out the below stream of Tweets offering an explanation.

For a company which appears to rely heavily on e-commerce, particularly in the United States, whether or not the PR department is based out of this country is irrelevant.  If the business sells in a certain country, it should be mindful of the messages it sends to consumers and how the general public will perceive them.  In this particular case, the simple click of a button would have made Celeb Boutique well aware of the reason for the Aurora trend, but as is the case with many brands today, they got lazy in their efforts to produce new content on a daily basis.  Perhaps movie stars, athletes, and musicians aren’t the only ones who should think before they Tweet.    

Written by: Chris Johnson