Although her brand only launched in 2011, designer Carrie Parry is no fashion industry novice. The California native, who studied fashion design at the University of the Arts in London, previously worked at Jonathan Saunders, Zandra Rhodes and Marc by Marc Jacobs. Carrie’s interest in green fashion was sparked when she moved to New York. She now works with Earth Pledge, an NGO committed to raising awareness of sustainable materials and processes within the fashion industry. She think about the entire lifecycle of the garment from the fabrics, to the manufacturing, to the time a woman wears the clothes and design and source with that in mind. She hope to design garments that fit into every aspect of a woman’s lifestyle while addressing our environmental and social impact. To her, it’s really about being transparent and understanding that social responsibility is really a process that can continuously be improved and that we all can play an important part in it. With ever-growing interest in the brand, Carrie is an up-and-coming talent who’s certain turn some heads.