“Glasses, bottles of tequila, piles of rubbish and a few drunkards were strewn on the square as the shutters of the cantinas were pulled down. Scattered groups of tight trouser wearing, black mustached, sporting Elvis Presley gelled haircuts, big bellied, silver belt buckled musicians were playing with full enthusiasm to the last party-goers and the street cleaners.” Carlos Jasso

Read the full story here - Notes From a Mariachi Journey - Carlos Jasso / Reuters blog

Carlos Jasso (Reuters), A mariachi runs next to a car offering his music to a potential client near the Plaza Garibaldi in Mexico City (2011)

Somehow it doesn’t seem like a sustainable advertising model, but at least you’re assured of getting a mariachi with good stamina.