Matias at (capsule) new york

Matias is a small denim-centric brand based out of LA that also produces some amazing knits and shirting. It incorporates elements of a Japanese aesthetic into the lines and the structure…I had never heard of the brand prior to attending capsule but the pieces really stuck out to me. The toggle sweater blew my mind. I’m hoping it gets picked up by more NY retailers - it’s some fantastic American made product that doesn’t hew so closely to heritage ideas.


1939 World’s Fair - The Westinghouse Pavilion

The theme of the fair was The World Of Tomorrow, and one of the exhibits that best embodied it was the one from the Westinghouse Corporation. Nowadays it would look like blatant corporate shilling, but to depression era audiences, the promise of future full of convenient electric appliances was more than appealing.

The exhibits included a fully electric kitchen, hands-on industrial machinery you could play with, a bicycle held up by light beams, and most famously, the Westinghouse time capsule (to be opened in 6939), and Electro the Moto-man. The latter would become one of the more emblematic exhibits from the fair and could move on its own, count on his fingers, smoke cigarettes, and trade barbs with his “trainer”.

It’s also one of two exhibits at the fair to get their own Technicolor film. In this case it’s The Middleton Family At The New York World’s Fair.