Tourist poster for Pays-d’Enhaut, Switzerland

Last summer I spent a week in the alpine region of Pays-d’Enhaut, drawn there by the history of paper cutting prominent in folk art. Based on first hand research, the poster blends together the three significant elements of the area- the natural beauty of the Vaud Alps, it’s history of decoupage and the region’s acceptance of modern advancements such as the tourism industry.

The poster is a reflection of the Pay d’Enhaut’s continuous celebration of its past, respectfully blending the old with the new developments. Executed through paper cutting, the poster pays homage to the traditional craft whilst taking form as the more modern application of a touristic poster as opposed to folk art.

Lydia Caprani (