How can we get groups of women to act in such ways as to make corporations nervous? I should like us to use this method sparingly; but it can be used.
Juanita Kreps (January 11, 1921 – July 5, 2010) was U.S. Secretary of Commerce from January 23, 1977, until October 31, 1979, under President Jimmy Carter and was the first woman to hold that position, and the fourth woman to hold any cabinet position.
A former staff engineer, who recently left Tumblr and asked to remain
anonymous for professional reasons, tells Vox that the NSFW ban was “in
the works for about six months as an official project,” adding that it
was given additional resources and named “Project X” in September,
shortly before it was announced to the rest of the company at an
all-hands meeting. “[The NSFW ban] was going to happen anyway,” the
former engineer told me. “Verizon pushed it out the door after the child
pornography thing and made the deadline sooner,” but the real problem
was always that Verizon couldn’t sell ads next to porn.
Porn on Tumblr is something Verizon needs to wipe out if it’s going to
make any money off what it thinks is actually valuable about the
platform — enormous fandom and social justice communities that, just
before the Verizon acquisition, Khalaf was insisting the staff figure
out how to better monetize.
On that note-
Two former Tumblr employees said they were alarmed when Khalaf chose
Black Lives Matter as an example of a community that the company should
focus on converting into Yahoo media consumers. One told The Verge,
“Simon explicitly said that Black Lives Matter was an opportunity to
[make] a ton of money.”
I think the real problem here is that big media corporations seem to believe that social media userbases are fungible, and persist in acting on this belief no matter how many times it’s demonstrated to be wrong.
There’s a specific pattern of events that plays out over and over (and over) again, and it looks something like this:
1. Social media platform becomes popular
2. Social media platform is purchased by big media corporation in order to gain access to it large user base
3. Big media corporation realises that social media platform’s demographics are not the demographics they want to sell things to.
4. Big media corporation institutes measures to drive away “undesirable” users, apparently in the honest belief that the outgoing users will automatically be replaced by an equal number of new, more demographically desirable users
5. This does not, in fact, occur
6. Social media platform crashes and burns
You’d think that, by the sheer law of averages, at least one person who’s capable of learning from experience would become involved in this whole process at some point.