Camoshita SS18 Collection - Pitti Uomo 92 Preview

Entering Camoshita’s exquisite booth at Pitti has now become one of the most anticipated experiences on the fashion calendar - especially if the master himself is there to guide you through his latest creations. If memory serves me right, I got immediately hooked on Camoshita’s collections ever since I attended my second edition of Pitti back in 2010: driven by my love for Japanese labels and United Arrows’s amazing work, visiting the stand seemed only natural.

The inherent beauty of Camoshita’s pieces, besides the uniquely unexpected color palettes, luxurious materials and sturdy construction, is the timeless elegance they portray, undoubtedly the result of its founder’s extensive know-how of menswear history. The numerous influences that propel Yasuto Kamoshita to create his collections, incorporate several periods and historical movements of menswear, spread across continents and generations - from Americana to Ivy League, British tailoring and a very personal interpretation of the classics healthily biased by his Japanese sensitivity.

For SS18, Camoshita plays with bolder shades than usual, with striking regal blues and neon pink merging with the trademark hues of brown, yellow, green, burgundy and slate grey. The result is a sophisticated approach to men’s elegance, mixing tailored elements with casual ones to portray a very particular vision of contemporary male elegance, one that is seamlessly embodied by Kamoshita on every attire.

Miguel Amaral Vieira



by David Isle

If you follow the #menswear scene even casually, you recognize this guy. But you may not know who he is. His interest and influence in menswear began long before the hashtag, before even the Internet. Kamoshita is a sartorial polyglot - as a young man he immersed himself in Ivy Style; as a buyer and now Creative Director of the famed Japanese store United Arrows, he has gained mastery over Italian style; and he remains an advocate of Japanese style, meticulousness, and respect of craftsmanship. 

Camoshita, his own clothing brand and personal project, speaks this creole in tailored clothing with a playful lilt. Here is my conversation with him.

What would you describe as the Japanese aesthetic, and how would you say it influences your designs?

As I examine the designs created in Western culture, I try to update them, and same time add authentic taste as a Japanese person.

It reflects not only craftsmanship, but also colors, material, form and balance.

Keep reading


Camoshita AW16 - Pitti Uomo 89 Preview

If there was ever a brand whom I constantly turned to for inspiration on a variety of menswear related subjects, it was most definitely Camoshita. In my opinion, Yasuto Kamoshita is, along with fellow United Arrows mastermind Hirofumi Kurino, one of the most influential creative personas in the current men’s “fashion” scene. Influential not in a hyped sense, but in a much profound and ultimately richer one: his unique interpretation of men’s style explores the core essence of menswear in a transversal manner, superbly merging influences from both Western and Eastern cultures.

His unparalleled knowledge of distinct styles such as American Ivy League and Italian sprezzatura, allow Yasuto Kamoshita to subtly imbue them with a trademark Japanese touch, resulting in a unique blend of garments that exude sophistication the moment you lay eyes upon them. The unmatched mix of graphic patterns, textures, lengths and proportions, along with an inherent comprehension of how formal and casual can seamlessly coexist within an ensemble, is only surpassed by the distinct color combinations on display. 

The brand continuously delivers an uncanny color palette, often overlooked by many, out of fear or ignorance… however, when you’re faced with micro patterned maroon polos mixed with mustard jacquard knits and a range of brown, burgundy and turquoise, you can’t help but feel utterly overwhelmed on all fronts: both by his foresighted genius and your inability to understand the full potential of those combinations. 

Miguel Amaral Vieira


Camoshita AW15 Pitti Preview

One of my personal favourites showing at Pitti, Camoshita is one of those labels that continues to surprise season after season, much like its eponymous designer. Few brands are as eclectic in what regards merging such distinct influences as Americana, Italian sartoria and Japanese sleekness, with Mr. Yasuto Kamoshita himself embodying this mix in a most outstanding fashion. The result is a refreshing take on the above mentioned styles, combining their best features to create uniquely appealing garments. 

The attention paid to fabric and construction is paramount, surpassed only by the superb pattern and texture combinations as well as the unusual color palette. The latter presents some of the best uses of yellow, mustard, brown and burgundy I’ve seen in recent years, highlighting the potential of these often overlooked shades. The collection is perfectly balanced, with heavy focus on knitwear as a complement to suits, jackets and overcoats: on this note, speckled fabrics and fair isle are presented alongside with chunkier, textured versions, comprising a selection of layering essentials.