cadbury schweppes

anonymous asked:

There are only two genders if anyone says anything else they are lying

Quaker Oats was founded in 1901 by the merger of four oat mills:

The Quaker Mill Company of Ravenna, Ohio (founded 1877), which held the trademark on the Quaker name and was acquired in 1901 by Henry Parsons Crowell, who also bought the bankrupt Quaker Oat Mill Company, also in Ravenna.[2] He held the key positions of general manager, president and chairman of the company from 1888 until late 1943. He was called the cereal tycoon.[3] He donated more than 70% of his wealth to the Crowell Trust.

A cereal mill in Cedar Rapids, Iowa owned by John Stuart, his son Robert Stuart, and their partner George Douglas;

The German Mills American Oatmeal Company, owned by “The Oatmeal King”, Ferdinand Schumacher of Akron, Ohio;

The Rob Lewis & Co. American Oats and Barley Oatmeal Corporation. Formally known as “Good For Breakfast” instant oatmeal mix.

The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into unrelated fields such as toys.

Quaker Oats in Cedar Rapids, Iowa, was photographed during the 1930s by Theodor Horydczak, who documented the building, operations, and factory workers at the plant.[9]

The company’s contribution to the U.S. war effort

During the World War II the company, through its subsidiary, the Q. O. Ordnance Company, operated the Cornhusker Ordnance Plant, which manufactured millions of pieces of various artillery munitions (41 warehouses and 219 magazines of total 280,800 ft² were built for the purpose of storage of the deadly products).[10]

In 1968, a plant was built in Danville, Illinois. This plant currently makes Aunt Jemima pancake mixes, Oat Squares, Life Cereals Quaker Oh’s, Bumpers, Quisp, King Vitamin Natural Granola Cereals, and Chewy granola bars, as well as Puffed Rice for use as an ingredient for other products in other plants.

In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991.

In the 1970s, the company financed the making of the film Willy Wonka & the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars.

In 1982 Quaker Oats formed US Games, a company that created games for the Atari 2600. It went out of business after one year. That same year, Quaker Oats acquired Florida-based orange juice plant Ardmore Farms, which it would own until selling it to Country Pure Foods in 1998.[11][12]

In 1983, Quaker bought Stokely-Van Camp, Inc., makers of Van Camp's and Gatorade.[13]

Quaker bought Snapple for $1.7 billion in 1994 and sold it to Triarc in 1997 for $300 million.[14] Triarc sold it to Cadbury Schweppes for $1.45 billion in September 2000.[15] It was spun off in May 2008 to its current owners, Dr Pepper Snapple Group.

In 1996, Quaker spun off its frozen food business, selling it to Aurora Foods (which was bought by Pinnacle Foods in 2004).

In August 2001, Quaker was bought out by Pepsico because Pepsi wanted to add Gatorade to its arsenal of beverages and thus break into the isotonic sports beverage market. The merger created the fourth-largest consumer goods company in the world. Though the main prize for PepsiCo was Gatorade noncarbonated sports drink, Quaker’s cereal and snack food division serves as a seemingly healthier complement to the existing Frito-Lay division of salty snacks

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Gorilla is an advertising campaign launched by Cadbury Schweppes in 2007. After a long steady decline in sales Cadbury released this ad and experienced an increase of 9% in sales for the ad’s twelve week run. This ad is clever in that it advertises not the chocolate itself, but pleasure, as that is what consuming chocolate is all about. What a great piece of marketing genius.