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Beer-Chugging Hunter Tears Open Can With His Teeth

Deer hunting can be a tedious business, so Minnesota-native Jerry Kern decided to alleviate his boredom in a very unconventional way. While waiting in his deer stand, he opened a can of beer with his teeth and chugged it in one go. Let’s hope he has the number of a good dentist! This video was recorded in November 2007 and has been viewed over one million times on YouTube alone. Credit: YouTube/countrybullet

4 creepy psychological tricks companies use to get you to buy things

(Thomson Reuters)
Scarcity is one of many ways marketers manipulate consumers.

You may think you’re in control of your buying decisions, but you’re actually being subtly manipulated by marketing tricks.

The human brain is a powerful reasoning machine, but it has its Achilles’ heels. These mental shortcuts help us navigate the enormous amount of information we’re exposed to at any given time, without feeling paralyzed.

And companies are aware of these pitfalls.

Here are a few of the ways marketers use psychology to get you to buy stuff:

Priming

Priming is the process by which being exposed to one thing can influence your response to another thing. For example, you’d be quicker to recognize a word like “vacation” after seeing the word “beach” than after seeing the word “traffic.”

And marketers can use this effect to steer customers’ attention.

For instance, in a 2002 study, Naomi Mandel and Eric Johnson looked at how webpage backgrounds and colors could influence consumers looking to buy a car.

When the background was green with pennies on it, customers spent more time looking at the cost information, but when the background was red with flames, they spent more time looking at the safety section.

The decoy effect

This is the phenomenon where companies will include an additional option that is designed to make you choose a more expensive product.

For example, in his TED talk, Duke professor of psychology and behavioral economics Dan Ariely describes how The Economist offered three subscriptions: an online subscription for $59, a print subscription for $125, and a print-and-online subscription for $125.

Ariely did a study of 100 students where he offered them the three options and asked them which one they would buy. Most students picked the online-print combo, since it seemed like the best deal. But when he removed the print-only subscription, most students opted for the cheapest option.

So next time you’re choosing among several options and one seems like a killer deal, ask yourself why you’re really choosing that one.

The illusion of scarcity

(Arthur T. Demoulas Support on Facebook.)

When resources are scarce, we’re more likely to desire them. It’s a basic principle of supply-and-demand.

Take airline tickets, for example. Airlines often advertise that there “only three tickets left,” which makes us feel more pressured to act now and buy one.

In 1975, psychologist Stephen Worchel and his colleagues did a classic study where they showed 200 people two identical cookie jars with identical cookies, except one had 10 cookies and the other had just two. People rated the cookies in the empty jar as more valuable, they found.

As Harvard business professor John Quelch writes in the Harvard Business Review, “false scarcity encourages us to buy sooner and perhaps to buy more than normal.”

Apple benefited from the illusion of scarcity in their iPhone sales, as did the publisher of the Harry Potter books, by getting people to pre-order them or stand in line at stores for hours. “In fact, there were very few supply shortages. In both cases, the marketers anticipated demand levels pretty well,” Quelch writes.

Loss aversion

Simply put, this is the idea that people are more likely to make a decision that enables them to avoid a loss rather than do something in order to make a gain.

The idea of loss aversion was discovered by the Nobel-winning psychologist and behavioral economist Daniel Kahneman. In a 1990 study, Kahneman and his colleagues gave people mugs, chocolate, or nothing, and then gave them the option to trade the items.

About 86% of those given mugs chose to keep their mugs and 10% of people given chocolate chose to trade for mugs, but only about half of those who started with nothing chose mugs. The findings suggest that the mug-owners placed a much higher value on keeping their mugs than the others did on acquiring them.

Marketers take advantage of this with trial offers and premium services. Once people have had a taste of it, they’re more likely to subscribe to it to avoid losing out.

These are just a few of the psychological tricks marketers use to make their product irresistible. But knowledge is power!

NOW WATCH: How to trick your brain and control your impulses



More From Business Insider
American Apparel's Reorganization Plan Favored by Judge

It doesn’t look like Dov Charney will be taking back American Apparel anytime soon.

The U.S. Bankruptcy Court has approved American Apparel’s plans to move forward with its reorganization plan put forth by its executives, the company announced Monday. The decision will help the Los Angeles-based brand exit bankruptcy protection. The Los Angeles Times first reported the news.

“The confirmation of our plan is a great accomplishment for American Apparel. This is a new day for the company, and a positive outcome for our customers, vendors and employees,” CEO Paul Schneider said in a statement.

See more Sundance: Stars at the Fest in the Early 2000s

In October, American Apparel filed for Chapter 11 that also included a restructuring agreement that would take the company private and give nearly 100 percent control to its largest bondholders. As a result, the decision would force out shareholders, including former CEO Charney.

Earlier this month, American Apparel received a $300 million takeover bid from investors Hagan Capital Group and Silver Creek Capital Partners that would reinstate Charney, who was let go in December 2014 over accusations of misconduct. However, the company’s board rejected the offer.

According to the L.A. Times, the agreement would include the elimination of more than $200 million in bonds in exchange for shares in the reorganized company.

At the time of American Apparel’s filing for bankruptcy, Schneider stated that the financing will help the brand “to refocus our business efforts on the execution of our turnaround strategy as we look to create new and relevant products, launch new design and merchandising initiatives, invest in new stores, grow our e-commerce business and create captivating new marketing campaigns that will help drive our business forward.”

Read more Disney Super-Fan Christian Siriano Designed a Dress for Minnie Mouse

The latest effort in restructuring the company included the closure of its original store location in L.A.’s Echo Park neighborhood, which first opened 12 years ago.

10:50 a.m., Monday, Jan. 25: Updated with a statement from American Apparel.

Tout ce qu'il faut savoir sur Marseille - PSG

MARSEILLE - PSG 

L1 / 25eme journée – Dimanche 7 février à 21h00

Arbitre : Ruddy Buquet

Stade Vélodrome (67 394)

Une grande affiche et l’occasion pour les Marseillais de faire tomber le géant parisien en championnat. En effet, le PSG est la seule équipe encore invaincue à travers les cinq grands championnats européens cette saison et détient désormais la plus longue série d’invincibilité dans l’histoire de la Ligue1, avec 33 matchs de rang (30 victoires, 3 nuls). Le club phocéen n’a pourtant pas tant de mal à percer la défense parisienne puisqu’ils ont marqué lors de chacun de leurs onze derniers matchs en championnat à domicile face au club de la Capitale, leur meilleure série face au club dans l’élite. Plus performants à l’extérieur, les hommes de Michel ont du soucis à se faire au Vélodrome avec aucun succès sur les neuf derniers matchs de L1 (7 nuls, 2 revers), son dernier succès datant du 13 septembre dernier contre Bastia (4-1). Cette disette est la plus longue du club à domicila dans son histoire. Seul Troyes est actuellement sur une pire série que l’OM (9 matchs)…

Les équipes probables

Marseille : A venir…

PSG : A venir…

Les groupes

Marseille : A venir…

PSG :…
Lire l'article sur www.sport365.fr

Toute l'actualité du football
Toute l'actualité du rugby
Toute l'actualité du tennis
Toute l'actualité du basket
Toute l'actualité des sports m?caniques

Djokovic loin devant, Tsonga et Gasquet toujours dans le Top 10

Novak Djokovic a creusé un peu plus l'écart abyssal qui le sépare de son premier poursuivant au classement ATP. Selon cette hiérarchie mondiale, publiée ce lundi, le récent vainqueur de l'Open d'Australie compte presque deux fois plus de points qu'Andy Murray, bon deuxième avec 8 945. Sur les 52 dernières semaines de compétition -prises en compte pour calculer ce classement- le Serbe comptabilise pas moins de 16 790 points.

Après avoir déjà écoeuré Roger Federer en demi-finale, puis Andy Murray en finale à Melbourne, le Serbe enfonce logiquement le clou au classement. Troisième, Federer peut toutefois se féliciter d'avoir réduit l'écart qui le sépare de Murray. Le suisse ne compte plus que 150 points de retard sur l'Ecossais. Parmi les plus grandes remontées, l'Espagnol David Ferrer, quart de finaliste de l'Australian Open (battu par Murray), passe de la 8e à la 6e place. A contrario, le Tchèque Tomas  Berdych, sorti par Federer en quarts, se retrouve 8e. Le Canadien Milos Roanic, quart de finaliste en Australie (défaite contre Murray), est quant à lui passé de la 14e  à la 11e place. Côté Français, Jo-Wilfried Tsonga a pris le 9e rang occupé par Richard Gasquet, ce dernier restant néanmoins dans le top 10.

Classement ATP au 1er février:
    1. Novak Djokovic (SRB) 16.790
    2. Andy Murray (GBR) 8.945
    3. Roger Federer (SUI) 8.795
    4. Stan Wawrinka (SUI) 6.325
    5. Rafael Nadal (ESP) 4.880
    6. David Ferrer (ESP) 4.325 (+2)
    7. Kei Nishikori (JPN) 4.235
    8. Tomas Berdych (CZE) 4.200 (-2)
    9. Jo-Wilfried Tsonga (FRA) 2.905 (+1)
    10. Richard Gasquet (FRA) 2.760 (-1)
    11. Milos Raonic (CAN) 2.630 (+3)
    12. John Isner (USA) 2.585 (-1)
    13. Marin Cilic (CRO) 2.495
    14. Kevin Anderson (RSA) 2.305 (-2)
    15. Gilles Simon (FRA) 2.235
    16. David Goffin (BEL) 1.970
    17. Gaël Monfils (FRA) 1.800 (+8)
    18. Roberto Bautista Agut (ESP) 1.775 (+3)  
    19. Dominic Thiem (AUT) (…) Lire la suite sur francetv sport
Nadal espère se relancer à Buenos Aires
Matches truqués: Hewitt, Tipsarevic et Chela cités dans une prétendue liste
Auckland : Bautista-Agut s'impose en finale après l'abandon de Jack Sock

Οι βίλες των οργίων στη Ρόδο
Μετά τον Πειραιά, την Κρήτη και το Πήλιο τα ρωμαϊκά όργια «μετακομίζουν» σε πολυτελείς βίλες της Ρόδου, στις οποίες θα καταλύσουν…
Ameriprise Q4 Earnings Beat on Stable Revenues; Costs Up

Ameriprise Financial Inc.’s AMP fourth-quarter 2015 operating earnings per share of $2.47 handily surpassed the Zacks Consensus Estimate of $2.33. Further, the figure was up 7% year over year.
 

Ameriprise Financial Inc. (AMP) EPS BNRI & Surprise Percent - Last 5 Quarters | FindTheCompany

For 2015, operating earnings of $9.32 per share outpaced the Zacks Consensus Estimate of $9.19. Also, the figure was up 9% from $8.52 in 2014.
 
Results benefited from relatively stable revenues, which were hurt by unfavorable impact from foreign exchange and volatile equity markets during the quarter. However, a marginal rise in operating expenses and decline in assets under management (“AUM”) and assets under administration were the undermining factors.

After considering several significant items, Ameriprise’s net income from continuing operations came in at $357 million or $2.00 per share, down from $426 million or $2.23 per share in the prior-year quarter. For 2015, it was $1.56 billion or $8.48 per share, down from $1.62 billion or $8.31 per share in 2014.

Behind the Headlines

Net revenue (on a GAAP basis) of $3.10 billion stood relatively flat year over year. On an operating basis, net revenue came in line with the prior-year quarter figure of $3.0 billion. This reflected volatile equity markets and continued low interest rates, offset by improved asset management performance fees.

Operating expenses inched up nearly 1% year over year to $2.43 billion, mainly driven by a rise in general and administrative expenses.

As of Dec 31, 2015, total AUM and assets under administration summed $777 billion, down 4% year over year. Ameriprise advisor client net inflows were more than offset by market depreciation, asset management outflows and an unfavorable foreign exchange impact.

Share Repurchases

In the reported quarter, Ameriprise repurchased 4.1 million shares for $450 million.

Our Viewpoint

Growth at Ameriprise remained subdued due to increased volatility in equity market and continued low interest rate environment. Despite a reasonable performance from the company’s segments, profitability remained burdened with overall weak cost management and unfavorable foreign exchange impact.

Though consistent net outflows in the Asset Management segment continued to strain Ameriprise’s overall revenue-generation capacity, we expect the top line to improve in the upcoming quarters, driven by the company’s focus on business growth and strong capital position.

At present, Ameriprise has a Zacks Rank #3 (Hold).

Performance of Other Investment Managers

BlackRock, Inc.’s BLK fourth-quarter 2015 adjusted earnings lagged the Zacks Consensus Estimate. Lower-than-expected quarterly results were led by an increase in operating expenses, partially offset by a rise in revenues.

Effective cost control helped Legg Mason Inc. LM deliver a positive earnings surprise of 44% in third-quarter fiscal 2016 (ended Dec 31). Further, lower expenses were a tailwind. However, reduced revenues and decreased assets under management (AUM) were the headwinds.

Janus Capital Group, Inc. JNS recorded a positive earnings surprise of 4.17% in fourth-quarter 2015. Higher revenues and increase in assets under management (AUM) were the positives. However, elevated operating expenses were an undermining factor.

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中信麥銀六八購A (24847) 現報 0.033港元,上升 10.00 %

[智珠] 香港1月22日 - 中信股份 (00267) 的窩輪 中信麥銀六八購A (24847) 呈異動, 現報0.033港元, 較上日收市上升 10.00 %,成交980,000.00份,投資者宜留意下列相關的技術分析指標,以及其正股的股價變動和公司的市場動向,提高警惕 : (貨幣 : 港元) 溢價41.604 %,槓桿比率(倍) 35.733,引伸波幅0 %,對沖值0 %,認購比率0.10,行使價14.88,到期日2016-08-02,10天平均價0.0589,50天平均價0.13464,52周最高0.255,52周最低0.03。

註: 我們的窩輪監察站在每個交易日的交易時段內,全面性監察窩輪的股價異動,由於窩輪波幅往往較正股來得突然和較大,我們認為由其股價觸及百分之五的波幅,即有需要作即時報導,隨而每百分之三再作追擊報導,務使讀者能追貼其走勢。

網頁http://www.dbpower.com.hk


網頁http://www.dbpower.com.hk