c1955

UK GPO telephone directory covers design 1932 - 1955

A spread showing the design and typographical changes initiated by the UK Post Office Telephones for directory covers from the mid-1930s until c1955. As noted the big shift to a clearer, more considered layout came with the post-WW2 Leonard Beaumont redesign at a time when the GPO was motivated by clear design. Sadly, in many eyes, the commercial pressure to reintroduce advertising saw a dilution of the ‘purity’ of the covers as time progressed.