The Definitive Guide to Copywriting

From SEO to content marketing to even link building…I’ve created a lot of guides over the past twelve months about traffic acquisition. But what I haven’t touch on much is the topic of optimizing your site for conversions. One way to do this is by modifying elements on your web page, and another way is by optimizing your copy.

Today, I have a new guide to announce. With the help of Joseph Putnam, I was able to create another guide for you… The Definite Guide to Copywriting.

Here is what you will learn in this 30,000-plus-word guide:


Stuck On The First Paragraph? Three (Uncommon) Ways to Bust Out Your Best–Even At Your Worst.

Sometimes, you stare at the screen. And you stare at the screen. And then you go get a bagel. And then you stare at the screen. *whips out nail file* *stares at cuticles* *stares at screen* *stares at cuticles* *wonders how many dead skin cells fall into keyboard during average workday* And then you tell yourself you’ve had enough. You’re going to get down to business. You make a stern face. You furrow your eyebrows. You turn off Spotify, and you get into concentration mode. You look fondly at the cursor. You look angrily at the cursor. You start cursing at the cursor. You take a bite of bagel and see who’s on Twitter. You nonchalantly stalk your ex. He thinks he’s soooo great. Yeah, well, you might be Vice President of the awesomest company in the world, but…NICE COMBOVER! *SNARK SNARK SNARK* Too bad you’re losing your hair! *SNARK SNARK SNARK* Too bad you lost me! *SNARK SNARK SNARK* [pause]

Keep reading

20 Facebook Ad Metrics Marketers Should Know

This is an excerpt from our ebook, How to Create Epic Facebook Ads. Download your free copy if you want to learn more about advertising on Facebook.

Reporting is a crucial part of Facebook advertising. That’s why each of your ad campaigns should always have a clear goal and a set of metrics through which you can measure its performance. Facebook’s dashboard offers a range of tracking mechanisms that will help you focus on the results you care about. That being said, the analytics Facebook provides sometimes report on proprietary metrics that aren’t always intuitive to understand.

If you’re using Facebook ads to help you ramp up your Facebook marketing efforts, here are the 20 Facebook metrics you need to understand to measure and improve your Facebook ad performance.

Keep reading

Smash It Social helps you get new customers with Facebook.


Smash It Social is an all in one Facebook marketing system combining an innovative “Fan Reviews” Facebook application with expert social media training designed to help entrepreneurs, internet marketers, and businesses of any size take advantage of the worlds most powerful form of advertising, “word of Mouth”, to generate more paying customers without having to spend much additional time, energy, or money.

Click below for the full details:

Free Ebook: Retailer’s Guide to Facebook Marketing

Did you know that 50% of consumers value a brand’s Facebook Page more than its website? That’s approximately 500 million people.

We’ve created Social Success: The Ultimate Retailers Guide to Growing Your Business With Facebook to help you reach your potential fans.What you will gain from this comprehensive guide:

  • New leads will discover your business page
  • Understanding analytics to effectively target new customers
  • Solidify what makes a great post
  • How to use ads to make your best content go viral
  • …and more!
Optimize your time spent on Facebook. Get our free Ebook now!