by annstreetstudio

An interview with Sandy Noto 

The cinemagraph is back in the news (WSJ, AdWeek, fStoppers) as more and more social media platforms start supporting animated GIFs. Brands are even using them in traditional banner ads. According to the WSJ, they can get 60-80% more clicks than the static version of the same image.

Given the recent interest, it seemed like a good time to post this interview with one of our favorite photographers and GIF artists, Sandy Noto (adventuresoncehad). Sandy has been making cinemagraphs for years, and has done work for brands like J.C. Penney (usofyou), Aeropostale (aeropostale), and most recently, The Lazarus Effect (thelazaruseffectmovie). We asked her about her inspiration and what it’s like to work with brands as an independent artist.

(ed. note: This interview was edited slightly for length and clarity.)

How did you start making cinemagraphs?

I first came across cinemagraphs on Tumblr when Jamie Beck and Kevin Burg (annstreetstudio) created them for New York Fashion Week. I thought they were magical and have been obsessed ever since. I got my first “real” camera before a trip to Montreal two years ago, and made my first cinemagraph on that trip. I also started Adventures Once Had around that time. Before that, I was making GIFs from music videos and YouTube videos that I found funny.  

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