but back then it had modest sales

fashion eras + zodiac

ARIES // 2000s

While the beginning of the 2000s was marked with Y2K(year 2000) futuristic fashions, the mesh of styles of the previous decade pre-cursed the fashion revivals of the 2000s almost perfectly. Throughout the new millennium modernized revivals of the 60s, 80s, and specific parts of other eras littered the ever chaotic fashion scene, making the versatility and impulsiveness of this technology ridden era a very Aries thing to do.

TAURUS // 1970s

While reveling in the aftershocks of the 1960s, most of the fashion choices in the early 70s were a reflection of the hippie subculture, but by the end of the revolutionary fashion era colors had become muddied with earthen hues and looser, more relaxed fits. The smooth movements, push for more natural beauty, and newfound sexual prowess discovered in this era are telltale qualities of a Taurus.

GEMINI // 1920s

The change of the 1920s fashion scene from all previous years was a very drastic one. A sense of lightness, wealth, and effervescence was brought to women’s clothing, creating a subculture titled flappers. In fact this revolution in fashion still dominates the fashion scene today. It seems this era brought a sense of life and fun in comparison to the grittiness the era held; this show of duality is unique to Gemini.

CANCER // 1990s

After the almost too vibrant antics of the 80s, the 90s fully rejected the obnoxiousness of the previous decade and turned it into something new. By 1993, there absolutely was no trace of the 80s, but instead styles like grunge, minimalism, hip hop, and glamor fashion had taken hold. This sensitivity to the previous decade and craving for originality is very Cancer.

LEO // 1980s

Materialism took this era by storm. Everything was bigger and brighter: hair, fashion, music, etc. Flashy jewelry, neon colors, power dressing, and brand names were never as important as they were during this era. All of the 10 years was a mixture fast-tracked people, look-at-me attitudes, massive egos, and brilliant energy; all describers usually associated with Leos.

VIRGO // 1930s

Due to the Great Depression, most fashions were very, very modest and handmade. Despite this, the 30s also marked the beginning of the Golden Age of Hollywood. Glamor still remained, however limited to those of wealth and the motion picture industry. Nothing was gawdy in this era, even the starlets had neat hair and simple, gorgeous flowing dresses. The cleanliness, meticulousness, and beautiful simplicity of this era equates well into the Virgo personality.

LIBRA // mid-late 1950s

As shown by the sales, the earliest years of the 1950s was a fashion slump, but it didn’t take long for fashion to return full force. The industry snapped back to a more elegant and classy standpoint. These years began more personalized options for clothing choices amongst women, ex. Coco Chanel’s suit, the poodle skirt, the sack dress, etc. time fashion was varying, options were becoming an actual possibility. The TV industry boomed in this decade, leading to a sense of elegance and romance that play perfectly into a Libra spirit.

SCORPIO // 1980s punk

In response to the 1980s spike in brand name and commercialism, the American punk was born. This subculture didn’t just touch fashion, but hairstyles also spoke of their disscontempt with the mainstream 80s scene. This patchwork grouping kept together by safety pins, bravery, and band memorabilia embodies the independence and tendency for resentment of the SCORPIO folk.

SAGITTARIUS // 1970s disco

It didn’t take long for the vibrancy of the hippie style to be assimilated back into mainstream culture. While all of the rebellious intentions of the bright clothing died out, people were still left with the colorful fun. Tube tops, wrap dresses, and other infamous pieces brought these colors from the outdated 60s and into the evergrowing 70s, forcing a whole new sense of Sagittarius-esque freedom towards another generation.

CAPRICORN // 1940s

The length and flow of the 1930s didn’t show much in the styles found in the 1940s. The outfits of this time period had a more modern flare. While,during WWII things took a change and women had to work in factories, while men were at war, this period still managed to change things for women and women’s fashion. This, along with the sharp lines and bold colors of the post-war fashion scene, speaks volumes of CAPRICORN’s tenacity and undying ambition.

AQUARIUS // 1960s

The 60s proved to be even more radical in its changes than the years that proceeded it. As wars struck, the children rebelled and countercultures were born in bulk. It was in this era that youth found its voice and showed the nation its independence and relentlessness, shown not just in their words, but the boldness of their beauty standards and clothing. This is something that is without a doubt a very AQUARIAN trait.

PISCES // 2010s

The ever-increasing amount of technology in this era has allowed for a more easily accessible approach to fashion, making pinpointing a certain style that defines the unfinished era difficult. Through the internet, the increase of online stores/e-commerce, and the blossoming strength of Facebook, Instagram, and Twitter have made finding your unique style easier than ever before. This sense of individuality and idealism is a very obvious part of the Pisces lifestyle.