dracodormiensnt: Reasons why Sophie Hunter’s PR has had a too difficult task to handle
I’d like to show everyone why I think PR for Sophie Hunter has a too difficult task to handle, so I am summarizing many of the very clever remarks that I have read on skeptics blogs. A lot of times the real food for thought comes from small posts, but I also find that submitted posts which try to look at the bigger picture (like NBD-Anon, GN Anon and many more!) are really useful if anyone needs an overview.
1. Sophie Hunter has almost no potential to become a star
Admittedly, PR for people, brands and products can be quite genius. Some PR-moves and strategies are undeniably great, for example Gambles’ tumblr-campaign for Beyonce is very impressive. However, there is only so much PR can do, and one major factor that determines a campaign’s success is obviously the product itself. Unfortunately for SH-PR they got a very difficult object to work with, i.e. Sophie Hunter.
Sophie Hunter has a very unlikable demeanor and seems very smug. Even the Nans have admitted that SH has an “unfortunate face” which made it difficult for her to appeal to anyone. Btw, her “not too gorgeous” appearance could have been a reason why BC’s team agreed to use her for the Showmance, because fans/the public wouldn’t have a too difficult time to “let go of her” after the split in the narrative.
Sophie Hunter is not talented enough which explains the polishing of her CV. Notice also how her labels keep shifting: actress, avant-garde artist, theatre director, fashionista and now playwriter. Even in the comments in e.g. the Dailymail regular people are posting their doubts about SH’s CV and how they are fed up with this constant push to emphasize SH’s allegedly brilliant achievements.
Sophie Hunter makes very odd style choices so she unfortunately for her she hasn’t been able so far to establish herself as a fashionista or, simply, a well-styled person. The furniture-looking clothes speak for themselves.
These facts about Sophie Hunter made it impossible for PR to set up official websites for her. She is kind of a hopeless case for a celebrity. It would look ridiculous for her to run an official tumblr like e.g. Beyonce’s tumblr. So PR set up fake-fansites for SH really fast and which still looked ridiculous. Why would SH have gained obsessed fans THIS early in the narrative? The annickpass tumblr, which started even before the French Open, first tried to imply that they were SH’s own blog. This was also pathetic because why would an unsuccessful theater artist run such a pretentious show-off- tumblr? The tumblr compared her to Sophie Marceau and British filmstars! Later the tumblr tried to pretend to be a fansite, but when they were exposed as a PR-site by skeptics, they posted a message that they were “just friends”, and then they shut the tumblr-blog down for good. These were major backtracking moves from PR. The whole debacle of annickpass tells a lot about PR’s struggle to successfully campaign for SH, who is simply not the right candidate for all of their efforts.
The authenticity of the other “fansites” that have stayed (BenophieDaily.tumblr.com/SophieHunterPhotos.tumblr.com) can also easily be questioned. Why did PR even bother with fake-fansites? Because SH-PR has always known that the length of the showmance was limited, so they needed maximum amount of buzz for their client, but they moved too fast and became unconvincing. Sure, some BC-Nanny-fans have by now set up real fansites for SH, because they took pity on her, but SH PR couldn’t have foreseen that. And their own fake-fansites are, of course, easier to use for PR-purposes. Thanks to PR’s fake-fansites, it is really easy to see which image for SH PR is trying to be accepted as the truth. Too bad though that those sites are themselves too shady to be trusted.
2. Benedict Cumberbatch is the wrong celebrity to be paired up with a fake girlfriend who has got a selfish and harmful agenda
BC is one of those celebrities who gained popularity because casual and enthusiastic fans (among other things) liked him for his rejection of typical Starlet behavior. The worst case of famewhore-behavior is e.g. Kim Kardashian’s antics, and BC’s demeanor is quite the opposite of such a celebrity. So this explains BC obvious unwillingness to take part in a showmance. Otherwise he would have tried to sell the narrative of his relationship with SH with more effort.
But PR’s biggest problem with BC is that he has a huge fandom with too many clever fans. These are fans who are very observant, resourceful and intelligent and who can read subtle messages and have called out on PR-moves. Many of BC’s fans originated from his Sherlock-TV Show. A TV-Series that is loved by people who like snarky, clever characters and mysteries. This is, unfortunately, for SH-PR not the type of audience that would easily be fooled by PR-shenanigans.
I don’t know if anyone else has noticed this as well, but PR had been trying to paint BC-Fans as a bunch of crazy Belieber-Fans. Slightly younger, foolish and easy to discredit. Apart from articles which paint this picture of BC-Fans, there have been Anon-posts made by PR that imply that and PR has also written some lovely intimidating messages to Skeptics. So they like to discredit anyone who challenges them, but they don’t mind at all if embarrassing fans, who think they want to be in SH’s good books, write silly fan letters to her.
3. We are in a new age of celebrity gossip culture
PR is facing more challenging times. Fans and people interested in gossip and in talking about their favorite celebrities have turned away from the traditional gossip media. These days, intelligent gossip takes place in specialized gossip blogs and forums where a community of “experts” for each celebrity meet and dissects events. These forum-posters or bloggers get to know each within the sphere of the forum so that it is somewhat easy for them to identify trolls and posts made by PR-people, who, of course, monitor the discussions as well. If you have so many snarky experts for a celebrity, it becomes really difficult to try to control them and feed them a PR-narrative. And with BC, the skeptical gossip talks have shifted to the tumblr-blogs because this is where BC Fandom takes place. He is after all tumblrs’ most reblogged actor. The means to communicate about BC have become too fast and too advanced (e.g. making of gifs) for SH’s PR to keep up with and to manipulate with messages.