business direct

How Sony deals with fandoms

I’ve been to an international in-house PR summit hosted by one of my clients this week and nearly fell off my chair when one of the guest speakers was a VERY important person from Sony Music Entertainment. Let’s call him John. I won’t disclose his function and real name because I don’t want to reveal where I was, but based on his title he definitely knows what he‘s saying and has a lot of industry experience.

His speech was mainly  about how to engage with a variety of different target audiences. Of bloody course one of the first slides he showed was a picture of 1D engaging with fans which was supposed to drive the point home that there are some audiences who are more passionate about a brand than others.He mentioned then that he’s worked with 1D on their albums which drove me into a bit of a freeze.

Because I’m embarrassing, I recorded parts of his speech on my phone and wrote the most important things down to share some interesting insights he gave about how Sony manages their artists’ target audiences, crafts their artists’ social media actions and deals with the fact that at the end of the day they always need to get people to buy music.

 

HOW DOES SONY UNDERSTAND AND MONITOR AUDIENCES (like fandoms for instance)?

According to John, they have their very own data-driven digital tool that helps them identify and manage different target groups for an artist (it’s not perfected yet but has been rolled out a lot of countries, I think he said 50?) and see where there might be connections to other artists, who the influencers are, what the specific target groups are or will be interested in and to identify collaboration opportunities.

Target groups are being split into four categories: Fanatics, enthusiasts, casuals, indifferents. These segments are being broken down into even smaller groups defined by age, genre preference, gender and country. They found that the older you get, the less likely you’ll be a fanatic or enthusiast.

How does Sony find this stuff out? Well, they survey polled music audiences of every age in a way that covers either nationally representatives or represent one of the major top tier cities. People shared their music preferences, consumption habits, lifestyle, media habits etc. Sony gathered all that information, analysed the insights and created their own audience understanding tool.

According to John, that way everyone at Sony has access to an interactive map of the world of Sony that looks into segmentations and audiences for every artist while being searchable in a number of different ways. The tool is pulling from real data, but they are also adding to that „with things like analytics of platforms like Spotify where we are able to gather lots of informations about user behaviours and reference that against things that we do“.

 

HOW SONY STRATEGICALLY SHAPES PR STORIES

John gave the example of Snoop Doggy Dog who had launched a new album (song? Idk) around that time: „There was a week-long debate in parliament around the legalization of Marihuana, so we just jumped on this conversation and did lots of social marketing around Snoop with his rolling papers and his spliffs… so maybe that’s bad taste, I’ll allow you to judge that for yourselves. The point is though that you are also marketing into a wider cultural context. [You need] an understanding how that works and where you can have a conversation that is seamless and not fake, genuineness is quite important.

“The way you can get people to connect is: You’ve got a lot of stuff that you want to say. Start under the assumption that people actually don’t give a shit about 95 percent of it. And then see which are the bits that might overlap. This is where the understanding of the audience really comes into its own. It forces us to think before we jump to execution. The quest for relevance is vitally important.”

Why are people to connect with a brand/band though? John thinks this is one of the most underused questions when planning an approach. Why is it that they do specific things? He gave an example: „We would normally take a record to radio because we always believe that radio is the thing that breaks the record. But if my core audience, my phase one audience – the people that are gonna give that band its first lift – are on Spotify, what am I doing on radio??“


ENGAGEMENT AROUND ARTIST IS KEY

„The thing is that you don’t start with a conversation around a product. The consumption of the product is the end point of a journey where you built an engagement and a fan. So again, for us that means that when we sit down and do our plan around our next Robbie Williams album, we start with „How are we gonna maximize the engagement around Robbie Williams“? because that will then sell us albums. Not „Okay, we’ll be releasing in a week in November, eight weeks out we need to be here, here and here“. So we’re not doing product launches anymore unless [it is suitable for the target demographic]. We have to built a tension and an engagement around an artist.“

 

ABOUT THEIR ARTISTS‘ SOCIAL MEDIA CHANNELS

„We run most of our artists social media channels or at least their official  pages, so we are involved in all of those conversations.“


Shocking, I know.

Based on the situation we face in this fandom,with this band, feel free to draw your own conclusions about what this information means.

HERE ARE MY KEY TAKEAWAYS:

1.       It’s not news at all, but the existence of their own audience understandig tool confirms it: the 1D fandom is being monitored, segmented and analyzed. Sony’s strategies are tightly tied to that fact. Collaborations or artist interactions such as Louis/James Arthur or One Direction/ Little Mix are most likely the result of a data-driven analysis of whose fan groups are similar and whose are likely to be open towards that particular other artist too.

2.       Again no news, but the example of Snoop Doggy Dog shows that there are strategies behind even the most random photos. Often placements of specific pictures or stories serve a wider purpose. Hello pap walks, hello b**ygate, hello Louis Twitter, hello Liam visibly being linked to L.A.‘s cool singer/songwriter crowd before his first album drop.  

3.       The decision to not promote Louis‘ song could very well have been a logical outcome of the team asking themselves the question „Why?“: Why should we promote his song with huge effort when we KNOW his own fans are going to do it passionately, especially if they think  we don’t give a shit? Why not playing that game in order to make them promo it the hardest way they can?“ Why indeed??

4.       One Direction is a huge deal for Sony. John was talking about a lot of bands during his speech but whenever he was talking about major acts, he always listed One Direction amongst them (along with gems like Beyonce, David Bowie, Adele). He name-dropped them at least 5 -6 times in a 60 minute speech. He really didn’t have to because the audience was in no way whatsoever a target audience. So yes, they clearly have been and are a very huge deal for them.

5.       The part about social media? Well :))))))

1D Hiatus: Day 468

* Liam and Cheryl both post the same picture on Instagram, the captions announcing that Cheryl’s given birth to their son

* Louis performs ‘Just Hold On’ with Steve at Ultra Music Festival

* Harry posts three blank pictures on Instagram, changes his Instagram, Twitter and Facebook icons and headers into blank pictures as well

* An advert announcing Harry’s solo music coming out April 7th airs in the UK

* #congratsLiamandCheryl, #HS1isComing and #ProudOfLouis trend on Twitter

* Pictures and videos of Louis and Steve at the Dimmak event in Miami last night come out

* Louis wishes Jay happy birthday via Twitter

* It’s been two years since Zayn left the band and One Direction became a fourpiece

It’s Mar 25th, 2017.


On this day a year ago: #103

None of your business part 2

Part 1

A/N: Hi there! Here is part two to the story! I hope you guys enjoy readings and please leave some comments behind! I really do appreciate feedbacks for my work, no matter if they are positive or negative! Sorry for any gramar mistakes and typos! By the way if you have any ideas about how the story can/ might continue make sure to send me those! xoxo (Picture not mine!)



What had she done? What had she done? She couldn’t get this question out of her head. She stood in front of the mirror which was hanging on the wall right across from the bed. (Y/N) hardly could contain her sobs; the tears wouldn’t stop streaming down her cheeks. Her gaze fell on the dark spots on her neck, her collarbones and breasts. He had marked her. He had left traces of biting, licking and sucking behind. Her fingertips caressed over the love bites Harry created on her skin. The more she looked at them, the more disgusted she felt.

She didn’t want them. She didn’t want them on her body. She didn’t want anything that belonged to him. Harshly, she tried to wipe them off in wonder they would disappear by magic. But to her dismay, they were still there, on her skin, mocking on her.

(Y/N) turned around to the bed where he still was laying and sleeping peacefully. She wanted nothing more than to kill him. She knew it wasn’t his entire fault. She was aware of that. She knew that alcohol took the entire control of her body, causing her to do things that she didn’t want to do. She regretted her choice off drinking too much. Never, never would she lay a single finger on alcohol anymore if it meant that she would do stupid things.

She went closer to the bed, careful, not to wake Harry up, bent down to the ground and collected her clothes. Her legs felt sore and an uncomfortable feeling spread between her legs. She could barely walk and she wondered how hard he must have pounded into her. She shook her head, not wanting to care. The only thing she longed for was to forget the night. Forget the night where she had connected her body with someone she didn’t like.

She slipped into her dress, right after putting on her laced underwear, zipping it up. She took one last look into the mirror. Honestly, she looked terrible. Her makeup was smeared all over her face, she had dark spots under her eyes and her hair was a horrible mess. She needed to go. She needed to get out of that room that prevented her from breathing. Her lungs felt like being tied up and she had her difficulties to inhale air.

She stumbled to the door and opened it. Her heart felt heavy in her chest as she took one last glance at Harry, who managed to make her life a living hell.  “I hope, I will never see you again…” She breathed, stepping out of the room and closing the door behind her.

(Y/N) didn’t know how her shaky legs were able to carry her home. Once she opened the front door of her house, silently, so she wouldn’t wake up her parents who were sleeping in their warm and comfy bed. She also wanted to prevent stress because she should have been at home hours ago.

She slowly trudged up the stairs to her room. Stripping off her clothes, she stepped into the shower. Never in her entire life had she felt so dirty. Warm water greeted her naked body, covering every part with nice feeling liquid. She closed her eyes, trying to relax but excerpts of the night with Harry flashed in front of her eyes.

“Harry…” She heard herself moaning his name over and over again.

“Stop!” (Y/N) whimpered, cupping her ears to stop hearing those sounds. She didn’t want to hear it. Why was her mind playing games with her? Horrible games? The voices seemed to sound louder and louder. “Stop! Please stop!” She cried, slipping down the wet and cold marble wall.

***

Harry woke up an half an hour later. His vision was blurry as he opened his green eyes and he rubbed over them. His head was spinning around and he felt slightly dizzy. The actions from a few hours ago were still fresh on his mind, causing a smile on his lips. He couldn’t clearly believe that he had slept with (Y/N). However when he turned his head to the spot where she was supposed to lie, he found an empty space beside him. His smile was quickly replaced by a frown. He couldn’t deny that slight disappointment was rushing through his body. He didn’t know why he felt that way and what he had expected from the intense sex with (Y/N).

In contrast to her, Harry remembered every single detail from their intercourse. How soft she felt under his touch, how she was moaning and withering beneath him, begging him to go harder and faster. The taste of her still remained on his tongue. He ran his fingers over his slight, pouty lips. She had kissed him there, wild, hungry and passionate. Harry was confused. Why did she leave?

Stupid question!  He thought. What did he even expect from all of this? That she would fall for him? Harry may need one night to develop some attraction toward her but she would never return those feelings. She was (Y/N). The girl who hated him, the girl who despised him, the girl he slept with, his supposed to be enemy.

He stood up, slight wobbly on his feet, collected his belongings and wore them on. On the way out, he passed the mirror (Y/N) stood in front of before, observing himself. Also he spotted dark circles on his neck and jaw line, marks (Y/N) had left on his skin. He gently traced his fingers over them, again a smile decorated his lips. He knew he wouldn’t be able to get more and this fact frustrated him. But he took what he could get from her, knowing by heart that an event like this would not happen again. This night was something he would always remember. A night he would always keep in his heart.

***

(Y/N) sat on her bed, covered in her blanket while she was cuddling her pillow, pressing it firmly against her body like her whole life was dependent on it. She had not spoken for once, since her friends arrived, not one word escaped her lips. Her eyes were swollen and dull from the many tears she had shared. She had no strength left in her body. The reminder of last night ate her out.

Her friends surrounded her huge bed, cluelessly sitting there and not knowing how to soothe their poor friend. (Y/N) didn’t know why she took this incident by heart, it was just sex, it could have happened with everyone, but yet she was acting like she experienced the biggest breakup of her life. Was she overreacting?

“I really want to punch him into his arrogant face.” One of her best friends, Kira, said. Of course, (Y/N) had told them everything about last night. Crying into her cell phone, she told every member of her group what happened. She was so desperate and helpless, she needed someone to talk to. She needed her friends.

“I think we all want to hit him.” Chloe, another friend said.

They were pretty bewildered as Harry dragged (Y/N) away from the group. Not expecting it at all.

Her best friend, she knew since she was a little six year old child, called Amy cleared her throat and gained everyone’s attention. Locking her eyes with (Y/N), she said “I know you will hate me for this and just to make sure, I’m not justifying nor supporting his actions, but honestly I’m glad that Harry was the one you slept with.”

As Amy was expecting it, her words caused shocked reactions. Wide opened eyes starred at her.

“How dare you to say that?” Kira asked, anger was visible in her voice.

“Just think about it!” Amy responded. “It could have ended worse. (Y/N) could have been raped by  whomever! I’m not saying this to annoy you guys, (Y/N) you know I love you like a sister and I deeply care for you, but I’m glad it was someone we know in the first place. Of course, I’m going to have a little nice chat with our Mr. Styles and-“

Her words were interrupted by (Y/N). “No!” She said. “Nobody will talk to about this. Girls, you have to give me your word that no one of you will bring up one sentence about this fucking night, neither talking to Harry about it. I don’t want it! Promise me! And I swear if someone of you breaks their word, you won’t see my face ever again.” She spoke with a determined demeanor.

Her friends were bluffed for a moment but then agreed. If it helped her to forget somehow, they were willing to give their promises.

“Let’s talk about other stuff, please.” (Y/N) suggested, the devastated and helpless girl was replaced by her old self again. “I don’t want to be involved with him anymore nor do I want to see his face ever again.”

If she had known that her path will cross with Harry’s soon and what kind of surprise she would experience in the future.

Sasha, I’m sorry for ranting to you and I’m sorry if I don’t make sense but I have no one else to talk to.

I’m a huge fan of all the boys, but I’m a brown girl, so I naturally always identified with Zayn more. I support Larry and Ziam to death, but lately I feel so bitter and that makes me feel guilty.

I feel like Larry always has it better than Ziam. Harry and Zayn are in similar situations and so are Louis and Liam, but it’s like Harry has it easier than Zayn and Louis has it easier than Liam.

Harry gets to praise the band and say he loved the music that he made and leaves the door open for coming back, even though he completely changed his sound and his image. Zayn still has the same overall image (the racist “dark and mysterious” one) but he’s the one that’s ungrateful and he’s been made to say and tweet things (that fans question from Larry but not from him…) that are really ungrateful towards the band. Harry gets to be cool with the things he says about politics even if he’s bland, while Zayn is the one made to tweet that awful thing about BLM.

We’ll see what goes on with the Tess thing because that could level the field a bit (she’s being so extra) but Gigi has been front and center for almost every single part of Zayn’s career and he had to pretend to go on vacation with both of their families for days.

Harry writes songs about sex and drugs and gets away with it because he’s white. And even more so, he gets to explain away his heterosexual songs and keep his queer fans happy, but Zayn can’t do that. Harry got to say that he didn’t write about Taylor Swift (even if the media ignored him, the fandom didn’t) but Zayn has to have people believing he truly wrote about Perald. I’m just so mad :(

Harry is doing promo and performing and he already has a tour lined up while Zayn’s team keeps canceling his gigs and interviews. Why? Why does Harry get to do all that while Zayn doesn’t? That’s why Larries get to be so disgusting because even though their situations are similar it’s like Harry can get away with things that Zayn can’t!!!!

Now he can basically say that he’s not straight, wtf??

With Louis and Liam it’s different but the same. Yeah Louis had to do so many things for his babygate but it helped people know it was fake. Liam’s team learned from Louis’ mistakes so now they’re making it so much more believable and I hate that Liam is losing his support, more and more people are starting to believe he really has a son :(

Also I’m just worried about Liam in general because Louis has Briana as his baby mama who’s disgusting and they can just blame for everything but I can’t think of even the possibility of Cheryl being blamed for stuff, so how is Liam gonna get out of this? She’ll never say that she tricked him. Elounor and Douis were both so fucking fake but even though Liard was fake as well, they had learned from Louis’ mistakes so it was made more believable, I just hate that.

Also Harry and Louis get to be in the same cities almost all the time while Liam and Zayn are separated a lot and I hate it. Why are things so much easier for Louis and Harry? Also, Louis and Harry get to stay with the same company even for the public eye while Liam and Zayn are in different ones.

I just want things to be fair :(


Whew boy. Where to begin?

  • I feel like Larry always has it better than Ziam. Harry and Zayn are in similar situations and so are Louis and Liam, but it’s like Harry has it easier than Zayn and Louis has it easier than Liam.  That’s like–verfiably false. Larry has had a horrible time of it, which has been scrupulously documented. The closet has been just as brutal to them as it has to Ziam. And Harry’s solo rollout is still unfolding but imo, it sucks. From digging up Haylor to implying songs are about Kendall Jenner to slut shaming to using slang for underage girls and all the girlz, laydees, wimmin ™ bullshit in general–it’s a shitshow. As for Louis, did you miss when he was obligated to perform on XFactor days after his mom died? Come on now. Quite frankly, the unwillingness to sympathize with all of their situations is a function on immaturity. Don’t be that person.  
  • Harry gets to praise the band and say he loved the music that he made and leaves the door open for coming back, even though he completely changed his sound and his image. Zayn still has the same overall image (the racist “dark and mysterious” one) but he’s the one that’s ungrateful and he’s been made to say and tweet things (that fans question from Larry but not from him…) that are really ungrateful towards the band. Harry gets to be cool with the things he says about politics even if he’s bland, while Zayn is the one made to tweet that awful thing about BLM. Per the official narrative, Zayn has said good things about 1D too. It’s the fans that often refuse to acknowledge that. Yes, the labels 1DHQ put on Zayn are fucked up. But so are the labels they put on Harry, like “womanizer”. I would say the bts fuckery that led to the BLM tweet is the same fuckery that led to slut shaming in one of Harry’s songs. These things are sabotage? Control tactics? Whatever they are I don’t think they are honest reflections of either of them. And one person’s “cool” in terms of Harry’s political comments are anothers dispassionate and lukewarm. 
  • We’ll see what goes on with the Tess thing because that could level the field a bit (she’s being so extra) but Gigi has been front and center for almost every single part of Zayn’s career and he had to pretend to go on vacation with both of their families for days.This is not the Oppression Olympics. A little or a lot of hetero stuntin’–it’s all wrong. They both suffer. And to use the term “level the field” is not ok. That implies you’re hoping Harry is forced to fauxmance. That’s mean. 
  • Harry writes songs about sex and drugs and gets away with it because he’s white. And even more so, he gets to explain away his heterosexual songs and keep his queer fans happy, but Zayn can’t do that. Harry got to say that he didn’t write about Taylor Swift (even if the media ignored him, the fandom didn’t) but Zayn has to have people believing he truly wrote about Perald. I’m just so mad :(Define “get away with it”? From where I sit, people are debating and discussing Harry’s lyrical content quite critically. Just because some excuse it, doesn’t mean there isn’t any fallout. And please consider that Harry is trying to explain his way out of lyrics and questions deliberately posed to him that are not of his choosing. The press implies certain songs are about Taylor or Kendall or Perrie or Gigi but you’ve never heard that come from Harry or Zayn, sooooo…again are they not in the same boat? 
  • Harry is doing promo and performing and he already has a tour lined up while Zayn’s team keeps canceling his gigs and interviews. Why? Why does Harry get to do all that while Zayn doesn’t? That’s why Larries get to be so disgusting because even though their situations are similar it’s like Harry can get away with things that Zayn can’t!!!!When’s the last time Zayn canceled an interview or performance? For now, the narrative has shifted and so far it looks like he will perform in Japan. Why was he sabotaged? I’ve said a million times before that I think it’s punishment for his role is causing the relationship between 1D and 1DHQ to break down. I think he was the loudest critic, along with Louis. And he, along with Louis, also turned their good boys, Liam and Harry, against 1DHQ.  
  • Now he can basically say that he’s not straight, wtf??Harry hasn’t said that and 1DHQ would not allow it. That said, you’re not entitled to a declaration from Zayn or anyone else. 
  • With Louis and Liam it’s different but the same. Yeah Louis had to do so many things for his babygate but it helped people know it was fake. Liam’s team learned from Louis’ mistakes so now they’re making it so much more believable and I hate that Liam is losing his support, more and more people are starting to believe he really has a son :(This is totally a matter of your perception that babygate 2.0 is more believable. I don’t think it is. Just because they haven’t committed the same kind of staging fails doesn’t mean the whole thing still isn’t sketchy as hell. You’ve set the bar too low. And Louis did get dragged for babygate, Douis, Elounor 2.0, etc. Fans go after whoever isn’t their fave. All they need is any kind of excuse. That pettiness is on y’all.
  • Also I’m just worried about Liam in general because Louis has Briana as his baby mama who’s disgusting and they can just blame for everything but I can’t think of even the possibility of Cheryl being blamed for stuff, so how is Liam gonna get out of this? She’ll never say that she tricked him. Elounor and Douis were both so fucking fake but even though Liard was fake as well, they had learned from Louis’ mistakes so it was made more believable, I just hate that.Louis and Liam are in the exact same boat rn as far as the babygates. So what are you bent outta shape about? Endgame? There’s no endgame in sight atm for either of them. Also you need to give less fucks about what other people believe. You have no control over that and you’re giving it too much energy in that you’re letting it upset you.
  • Also Harry and Louis get to be in the same cities almost all the time while Liam and Zayn are separated a lot and I hate it. Why are things so much easier for Louis and Harry? Also, Louis and Harry get to stay with the same company even for the public eye while Liam and Zayn are in different ones. Again, official narrative-wise, that is verifiably false. Both couples have to do the public separation thing. They’re probably together more often than the official narrative implies. All of them strategically go off the grid. I don’t understand the same companies thing. Are you talking about Sony? And big picture time: What does that matter?? It doesn’t.  

Wow. For addressing this entire screed…

But don’t be sorry. I think you feel the way a lot of the fandom thinks. So it’s good to address it.

1D Hiatus: Day 505

* Harry’s new song ‘Sweet Creature’ premieres tomorrow on Beats1 with Zane Lowe at 5PM UK time

* Niall’s new single ‘Slow Hands’ will be released this Thursday

* Niall will join Nick Grimshaw on the BBC Radio 1 Breakfast Show for an interview this Friday morning

* Niall changes his social media layouts

* Liam and Cheryl’s son’s name is, according to The Sun, Bear Payne

* Louis posts a picture on Instagram

* Louis attends Ed Sheeran’s concert in London

* New ‘Dunkirk’ trailer will be released this Friday

* James Corden talks about how he would raise a child with Harry during a recent interview

It’s May 1st, 2017.


On this day a year ago: #140

Busy Man

Harry imagine 

this is inspired by the song busy man by ralph 


“I get a shiver when you come around here                                                      Lose my voice when your body’s near                                                       Are you really no good or is it just talk?”

 Harry could light up any room that he walked in. His charismatic smile and charm could make any girl weak in the knees. You were infatuated by Harry, but everyone warned you that he was no good. Your friends called him a fuckboy, but you refused to listen to them. Harry was way too sweet and caring to be the kind of guy who would use a girl.

“Tell my friends I’m staying in                                                                       I don’t mind a little lyin’                                                                         Cause they think you’re no good but they don’t know you”

  Your friends warned you not to get close to Harry, “he’ll only break your heart” they said. So on Friday night when your friends asked you to go out with them and you already had plans with Harry you told them that you were sick and couldn’t go out. They thought Harry was a bad guy, but he wasn’t.

“And I don’t care what they say                                                                  It’s me and you                                                                                       But don’t prove them right”

  You had been waiting for an hour at a fancy diner for Harry. You had reservations, “how could he forget?” You thought.                                         “I told you so!” Your best friend said.                                                             “He’s a busy man, he probably just got caught up in something.” You said back. Just as your friend was about to retaliate, a buzzing phone caught her off. It was Harry.                                                                                        "Hello?“ You answered.                                                                         "Y/N, I’m so sorry baby. My interview went longer then I had expected. I’m so sorry again.” He said                                                                                You sighed, “it’s fine.”                                                                             “No, it’s not Y/N. I feel so bad, let me make it up to you.”                                  "Ok,“ you said.                                                                                   "Come outside” Harry said.                                                               Opening your front door, you saw Harry with flowers in his hands.

anonymous asked:

omg what episodes of iasip have had heavy flirting between the two??? I haven't watched in so long

hoo boy this ended up being a little longer than expected! disclaimer: i wrote this all from memory, and by no means is it an exhaustive list!

Ass Kickers United: Mac and Charlie Join A Cult; dennis tells mac “you’ve been looking so great lately, so sexy”

Franks Back in Business; dennis directs “don’t you want to get off with me? i want you to get off with me” to mac

The Gang Solves the Mortgage Crisis; dennis asks mac “can you do that for me, baby boy?” (side note: dennis also calls mac “baby boy” in The Gang Hits the Road) + this episode blessed us with Hugh Honey and Vic Vinegar

Mac and Dennis Break Up (deleted scene); dennis tells mac that he has “beautiful lips”

The Gang Dines Out; dennis serenades mac with a rendition of wind beneath my wings + dennis gives a speech about mac and how “the world is a safer place when he’s around”

Dennis Gets Divorced; “you’re my boytoy!” “i’m your boytoy!”

Flowers for Charlie; dennis tells mac that “it’s all about seduction” and turns on you’re the inspiration by chicago, and then they both begin swaying towards each other with mac about to lean in before they’re interrupted by dee

The Gang Gets Held Hostage; mac says “i love you” to dennis

The Gang Recycles Their Trash; mac tries to kiss dennis

bonus: some other iconic macdennis moments

Macs Banging the Waitress; “dennis has great thighs” + mac booping dennis’ nose to wake him up

The Gang Dances Their Asses Off; mac mimes the act of fellatio on dennis

The Gang Gets Quarantined; dennis proves that he can go from “flaccid to erect at a moments notice” by looking mac up and down + the fact that mac has seen him do that before

Mac and Dennis Break Up; all of it

The Nightman Cometh Live; the entirety of the “it’s just two men sharing the night..” scene

Paddy’s Pub: Home of the Original Kitten Mittens; the shot gun scene

Mac and Dennis: Manhunters; dennis gets mac to feel his nipples (lmao)

Mac and Dennis Move To The Suburbs; dennis buys mac a dog and mac decides to name it dennis jr and “raise him like he was our own son” + mac tells dennis “everything i do, i do for you”

Hero or Hate Crime; dennis softly tells mac “just come on out of the closet, you’ll feel better” + dennis persuades the rest of the gang to leave mac to just be happy on the day he came out

amendment: i cannot believe that i managed to forget paddy’s thong and “i’m wearing them because i want to turn you on” from Paddy’s Pub: Home of the Original Kitten Mittens! thank you to @macelhenneys for your tags that reminded me 

anonymous asked:

Why do you think Zayn looks so sad recently whenever we see him... And when will they give him a break? He's constantly doing pap walks in front of gigi's apartment like goddamn im so tired for him... But he do really looks sad. :( Thanks for your answer lovely!

Well I think you answered your own question. Put yourself in his shoes.

The ho strollin’ in front of Gigi’s is a soul sucking business obligation. In real life, even if Zayn were actually dating Gigi, he would have learned to use the service entrance/exit or a private entrance/exit by now. That is, if you also really think paps just spend hours at Gigi’s on the chance that Zayn might walk out. If you were Zayn, you might be annoyed that people think you’re too dumb–or too thirsty–to do any better than this

Meanwhile, the garbage press is constantly pushing your significant other’s beard and shady baby.  And if YOUR name is mentioned along with your s/o’s (or bandmates), it’s usually in a shady official narrative pushing kinda way.

Also, you recently released a single and video and your team actively sabotaged it and then tried to create rumors and drama that would cause you to be blamed by many for their deliberate inaction.

Would you look happy with all this going on?

Books with well-written, canonically autistic characters

If you’re autistic, you’re probably tired of the only representation you see being a four-year-old little brother, or mysterious eccentric savant. I know I am, and that’s why I’ve decided to compile this list of three-dimensional autistic people in books. This was originally intended to be a masterpost, but there aren’t really enough for a masterpost, so feel free to add on if you’d like!

On the Edge of Gone- Corinne Duyvis

     Book Description- January 29, 2035. That’s the day the comet is scheduled to hit—the big one.

 Denise and her mother and sister, Iris, have been assigned to a temporary shelter near their hometown of Amsterdam to wait out the blast, but Iris is nowhere to be found, and at the rate Denise’s addicted mother is going, they’ll never reach the shelter in time.Then a last-minute encounter leads them to something better than a temporary shelter: a generation ship that’s scheduled to leave Earth behind and colonize new worlds after the comet hits.

 But each passenger must have a practical skill to contribute. Denise is autistic and fears that she’ll never be allowed to stay. Can she obtain a spot before the ship takes flight? What about her mother and sister?

When the future of the human race is at stake, whose lives matter most?

     My Review- I really, really, love this book. I’ve recommended it to everyone I know. Denise is Black, making this the first book I’ve found, and possibly the only book so far, to have a Black autistic character. Her autism is never seen as something that makes her lesser, and it’s a part of her she firmly refuses to apologize for, and even something that helps her out a few times. She’s also unquestionably a hero- putting her lives at risk to save others, and defying authority to do so. Her sister is trans, and it’s addressed very respectfully- she’s her own person, and an extraordinary one at that. It’s not a huge deal, and you never even find out her deadname, which is super nice. As an added bonus, the author herself is autistic! I would rip out my own heart for a sequel. 

In the Absence of Light- Adrienne Wilder

 Book Description-  For years Grant Kessler has smuggled goods from one end of the world to the next. When business turns in a direction Grant isn’t willing to follow he decides to retire and by all appearances he settles down in a nowhere town called Durstrand. But his real plan is to wait a few years and let the FBI lose interest, then move on to the distant coastal life he’s always dreamed of.

Severely autistic, Morgan cannot look people in the eye, tell left from right, and has uncontrolled tics. Yet he’s beaten every obstacle life has thrown his way. And when Grant Kessler moves into town Morgan isn’t a bit shy in letting the man know how much he wants him.

While the attraction is mutual, Grant pushes Morgan away. Like the rest of the world he can’t see past Morgan’s odd behaviors.

Then Morgan shows Grant how light lets you see but it also leaves you blind. And once Grant opens his eyes, he loses his heart to the beautiful enigma of a man who changes the course of his life.

 My Review- This book was really refreshing. I can’t put into words how much it means to me to have an autistic character, especially a high-support one, written as a love interest. The book is told from Grant’s point of view, not Morgan’s, and he holds some really ableist viewpoints earlier on, but Morgan doesn’t hesitate to put him (or anyone else) in their places. I loved his snark and how he plays off people’s assumptions to put them in their places. Warnings for graphic descriptions of past abuse, and ableism from the characters and some unintentional ableist language (i.e. “severely autistic”) from the author.

Anything But Typical- Nora Baskin

 Book Description- Jason Blake is an autistic 12-year-old living in a neurotypical world. Most days it’s just a matter of time before something goes wrong. But Jason finds a glimmer of understanding when he comes across PhoenixBird, who posts stories to the same online site as he does.

Jason can be himself when he writes and he thinks that PhoneixBird-her name is Rebecca-could be his first real friend. But as desperate as Jason is to met her, he’s terrified that if they do meet, Rebecca will only see his autism and not who Jason really is.

My Review- I was a little wary going in, expecting it to be an inaccurate and dismal portrayal of autism, but I was pleasantly surprised! Jason is well-written and really resonated with me- I’m not sure if the author herself is autistic, but she definitely did her homework. It’s nice to see an autistic character portrayed as creative, and the book also addresses issues with ‘cure’ mentality and pressure put on autistic people to act more socially acceptable.

anonymous asked:

Hi Sasha! I was wondering your thoughts on Harry staying with Columbia. My dash seems to be under the impression that he "got everything he wanted" in choosing to stay with them, but idk, I smell foul play. Niall and Liam were able to break ties, even Zayn in some capacity, so the one who got put in an iron closet with their partner when 1D signed to Columbia chooses to stay? Seems illogical.

Hi nonnie. In my somewhat educated opinion (none of us has all the facts but when you pay attention you can piece together part of the puzzle), none of them have broken ties. It’s an illusion. It may be a corrective action taken to deal with the fandom’s general disdain for 1D’s original team (including Simon Cowell/Syco). You know, from a PR perspective they needed to stop the bleeding as there’s a ton of criticism of Syco online via 1D fans and that’s bad for future business. And it may also have been a concession made to 1D in their ongoing power struggle as Simon tries to hang on for as long as he can while 1D really really wants to get away from him.

I believe the guys have been farmed out to different labels in a licensing deal with Syco. The licensing thing was confirmed when Pillowtalk was released.

This was later removed which I think is further proof of the shadiness. Sony was not going to let all 5 get away from them. Even though via Syco they’d still get paid (that licensing thing again), they have to consider the optics. It wouldn’t be a good look. So they probs negotiated to keep breakout star Harry, pretty Zayn with the big voice and Louis with the rabidly loyal fanbase. Smart. Archrivals Universal got beefcake with a voice Liam and lovable popular Niall. Everybody won here, except maybe 1D. They may have the more of the artistic freedom they’ve been wanting, but they’re still getting passed around with shady people calling too many of the shots.

So in a nutshell, I believe there’s a licensing deal in place with all the guys which entitles Simon Cowell to a cut of their solo profits even though it looks like he’s out of the picture. Depending on what’s in their contract, the same type of deal may be in place in terms of management and PR. It’s very odd that although there’s been some combo of changes (label/management/PR) for all 5 guys, the same shitty narratives, terrible promo and comatose PR continue. Are we to believe that’s normal? We can take a look at how other artists are handled and compare and contrast. So no, it’s not normal. Fuckery’s afoot. 1DHQ is still making money off 1D and also still has a huge say in their image management and PR narratives.

Guided by Starlight.

// Draco x Gryffindor!reader.

Requested: No.

Summary: Y/n is in the house of Gryffindor. She’s been acting differently recently, trying to look for someone to help her, although none of her closest friends (Hermione, Ron and Harry) seem to notice. Rating: Mid-Fluff, for language.

Warnings: Language.

A/n: It’s been a while since I’ve read the books, (I’m working on reading them now) So I’m sorry if it’s inaccurate in some places. Also, this is my first Harry Potter Imagine. Please leave feedback, I’d love to get some! I hope you guys like this, as I’m planning on it continuing into a series.

Title: Guided by Starlight | Part One. //

 

You walk through the halls, keeping your head down as you make your way through the halls.  It isn’t that your scared or shy, or that you didn’t want anyone to notice you either. No, in fact it was quite the opposite. You wanted someone to notice you. Walking with your body drawn into itself, your eyes constantly cast on the floor. You had hoped your sudden change in behavior would be enough to grab the attention of one of your friends, but not even Hermione seemed to notice. It was about midday; all the classes of the day had been over long ago. Classes had ended early as a Quidditch game was taking place. Currently everyone was at the match, with the exception of you.

As you make your way out the door and into the yard, your heart seems to sink even more. I wasn’t clear what had been causing this, but a cloud of melancholy had settled over you in the past week. You sit underneath a tree, laying back against its trunk and staring up at the blue sky. Yu pick up your wand and fiddle with it for a bit before plucking a daisy from the ground and placing it in front of you.

“Wingardium leviosa.” You murmur, slowly lifting the flower up. However, your concentration is broken quite quickly when a parade of Gryffindors run towards you; Harry at the front, followed by Ron and Hermione.

“Y/n! There you are, we’ve been looking everywhere for you!” You sigh and stand up, dropping your books into your bag and slinging it over your shoulder.

“Oh really?” You ask, raising your eyebrows. Hermione shoots you a puzzled look but before she can say anything Ron nods enthusiastically.

“Yep! Oh, and guess what?”

“Hm?”

“Gryffindor won the Quidditch game. All thanks to Harry,” he pats his friends shoulder, and the other house mates cheer.  Harry scratches his head and shrugs.

I didn’t do much, actually…it was really a team effort.”

“Oh, don’t be so bloody modest!” Everyone’s cheeriness seems to die down instantly as Draco walks into view.

Potter,” he hisses, glancing at you briefly. “Talking to your girlfriend, are you?”

“She’s not my girlfriend, Malfoy. What do you want?” Harry’s voice has the same amount of venom as Draco’s, and you realize this is only going to turn into a fight.

“It’s not worth it, Harry.” You murmur, casting a stern look at Draco. You meet Harry’s gaze shortly after. Harry sighs, not looking at Draco as a laugh escapes his lips.

“She’s right, Harry.” Hermione chimes in, glancing over at you. “C’mon y/n, we were about to go to the dining hall.” At this point your classmates have started to walk off, and Draco seems to have become uninterested with Harry. Although he was still nearby, he didn’t seem to be looking for trouble anymore. You shake your head as you give a rather forced smile to your friends.

“I don’t really feel like eating,” you mutter, trying to keep our voice low so that only Hermione can hear. Out of the corner of your eyes you see Draco glance over slightly. “I don’t feel well, I think I’m going to study a bit more and then head up to the common room.” Hermione reaches out and places her hand on your arm.

“Are you sure?”

“Oh, come on Hermione, let’s just go. Ron says, bouncing impatiently as he grabs Harry’s arm and begins to drag him away Hermione turns and then glances back at you.

“Are you going to be okay?”

“Yeah. I think I’m just stressing about the Herbology final.” Hermione’s face lights up slightly.

“Oh, well don’t be worried. You’ll be fine.” With that she turns away and jogs slightly to catch up with Ron and Harry. You wait until they’ve walked through the doors to rush in the opposite direction, too busy trying to keep tears from springing to your eyes to notice Draco still staring at you.

—————————————————————————————

You don’t know quite how long you’ve been laying under the tree, staring up at the sky. All you know is the stars have slowly begun to come out, littering the dark night sky like little specks of paint. Your heart thumps softly in your chest as you inhale deeply, enjoying the scent of the soft dew on the grass; mixing with the cool, crisp night air. Slowly and subtly, an unfamiliar scent wafts towards you, flooding your senses. You sit up slowly and squint, looking around in an attempt to identify where the scent is coming from. You can hear the faint but sure sounds of footsteps and your heart plummets into your stomach.

“He-hello?” You whisper, trying to identify who the footsteps belonged to. If it was a teacher, you were sure you were about to be in a lot of trouble. It was surely past lights-out. It was one thing to be caught in the school after curfew, but to be outside-

A loud crack startles you and you reach for your wand. “Lumos,” you whisper. The tip of your wand bursts with light, temporarily blinding you as your eyes adjust to the brightness. You look up from your spot on the ground.

“M-malfoy?” You curse yourself for the nerves in your voice. He looks down at you, his chest heaving heavily a she breathes loudly. He plops down on the ground next to you, laying against the tree as a look of mild disgust mates his features.

“The grass is wet, why is it wet? And please, put out that bloody light, be quieter, unless you want to get caught.” You blush fiercely and whisper under your breath:

“Nox.” The light goes out, leaving your eyes to once again adjust to the dark. You gingerly lean against the tree, highly away of his arm brushing up against yours. “What are you doing here Malfoy?”

“I know about your family, y/l/n.” He breaths, picking at the grass. “I know…” His voice trails off as he adverts his attention to the sky.

“How in the bloody hell do you know?” You hiss, drawing your arm closer to yourself.

“I heard my father talking about it,” he replies, finally glancing over at you. “My father knows your mum. They were friends back when he was a student here.” Draco pauses, as if he’s not sure he should go on.

“So?” You coax, turning your full attention to him.

“Well, he brought it up and my mum, she…” He pauses again, furrowing his eyebrows. “She said…” A sigh slips past his lips and he turns his gaze to you again. “Is it true?” He asks.

“Is what true?”

“Are they really,” he shifts, as if the conversation is making him uncomfortable. “Your father, that is. Is he really…” Draco sighs again and covers his face with his hands. “Is he leaving?”

Your eyes widen suddenly. There it was. Someone, someone had noticed. “I-well, why would you want to know?” You hiss angrily, narrowing your eyes at him. He drops his hands to his side as his eyes instantly go aflame.

“Don’t.” He growls, reaching out and grabbing your hand.

“We used to be friends- used to. When we were like, eight.” You glare at him slightly. “I’d like to remind you that you were the one who was too good to be seen around me. I didn’t get into Slytherin, you did. I wasn’t good enough to be your fri-”

“Stop saying that!” Draco shouts, his voice echoing in the night. “It’s not- I didn’t-…” He closes his eyes and returns his attention to the stars. “I was stupid,” he mumbles. “The both of us- we were Purebloods. Your family…my family…we came from Slytherins…” He swallows thickly. “We were together. You and I, we were close. Because of our families, we were close…I thought…” He shakes his head, abandoning his thought. “Is that what you want to hear?” He asks, his voice barely audible. When you don’t answer, a soft whimper sounds in the back of his throat. “I’ve known for a while something was wrong with you. You didn’t seem as happy. You weren’t you. You should know that none of what’s happening is your fault, y/l/n.”

Your mind seems to shut down at the words that you hear. You close your eyes.

“But…it is my fault. You may know what’s going on- but you don’t know why.” Draco stares at you as you clench your hand around a clump of grass, ripping most of it from the ground. He reaches out slowly and carefully, watching for your reaction as he puts his arm around you. You collapse forward, burying your face in his chest as you shake with silent sobs. “H-he’s leaving, because of me. He wanted to leave right when I got into Hogwarts- because I wasn’t a Slytherin. He wants to leave because I let him down!”

“Then why didn’t he leave earlier?” Draco asks softly, his hand moving up and down your back in a soothing manner.

“I-I don’t know…” You mumble. He sighs, pulling you closer to him and shifting so he sits leaning against the middle of the tree’s base.

“It sounds to me like your father is looking for someone to blame.” He whispers. “Otherwise he would’ve left right when you were sorted- right? Even so, it doesn’t matter. If that bloody git is going to leave because of the house you’re sorted into, he doesn’t deserve your mum and you.” You pull back slightly, wiping your eyes as you stare up at him.

“Malfoy…”

“Please…call me Draco, y/l/n.”

“Only if you call me y/n.” You joke half-heartedly. He stares at you for a few seconds, his expression blank. Then, out of nowhere, his face breaks out into a smile; his eyes twinkle, and he laughs softly. You can feel his laugh vibrating through his chest as you pull away, leaning back against the tree. Although Draco’s arm is no longer around you, he stays close to you.

“The stars sure are beautiful.” You murmur, staring up at the twinkling sky. Draco smiles softly and nods, although he isn’t looking at the sky.

His gaze is fixed on you as he whispers,

“Something so bright can guide you out of the darkness.”

❤️