It is a well-known fact that Christopher Bailey loves promoting underground British bands through Burberry Acoustic. He carefully selects the bands and uses their music within the campaign as well as the band-members as models. This time he has called upon Broken Hands, Coastal Cities and The Night VI to feature in their new Burberry Spark sunglasses campaign.
Inspired by the energy of live music and their previous runway shows, the collection features cat-eye frames for women that are available in tortoiseshell, nude and back acetate and a quintessential wayfarer frame in black for men. The sunglasses feature contrasting metallic arms that add a fresh element to the collection.
It is without a doubt the perfect balance between the street-wear and runway. This highlights Burberry’s uncanny ability to make their goods desirable to a broad target market by using humble artists to model the sunglasses, whilst the actual design echoes previous runway collections, making it suitable for those who are covered in mud at a festival or are soaking up the sun in St. Tropez.