Has anybody talked about Arby’s Genius Social Media?
I’m not sure who at Arby’s Corporate made the decision but whomever runs thir various social media sites (twitter, Facebook, Instagram, Tumblr, etc.) is a fucking genius. Being online one needs to really snag an audience and people who will like their posts. However fast food and photos of what your food won’t actually look like can only go so far. So what did Arby’s do right?
They tapped into the fandoms. Any fandom. Big fandom, small fandom. People who are fans of entertainment and media are at an all time high now more than ever because of the internet. It’s generally waht people do talk about on their various accounts - the latest episodes of Game of Thrones, Netflix adding another awesome Marvel series, Doctor Who coming back, or hell even animations like RWBY and Steven Universe. Point is it’s big.
And boy does Arby’s fucking rock for what they post. Usually posting around significant days like the premiere of new seasons of shows or movies. And they make the most awesome creations from general items you’d find at a fast food restaurant.
From a kick ass Crescent Rose for the RWBY fandom:
Game of Thrones
Buffy the Vampire Slayer
Adventure Time (very clever)
I mean just… I hope Arby’s Social Media team is getting their due credit. Because it’s these hooks of cool fandom appreciation that’ll then get us to say “Hey… I want the meats”.
make me choose ▷ anti-social-moth
buffy the vampire slayer or doctor who
“Think you’ve seen it all? Think again. Outside those doors, we might see
anything. We could find new worlds, terrifying monsters, impossible
things. And if you come with me… nothing will ever be the same again!”
Me: I was in 7th grade (2007-2008), in my computer class. While the teacher was up front writing on the board, I was avoiding classwork and decided to see “what Naruto character I was” lol, on this site called quizilla (lmao how many of you remember that site?) so after I took the test, I noticed some fan made stories of Naruto and decided to check it out.
My fucking god, I almost shat myself. Do you know what I was reading??
Fucking Kakashi Hatake was spanking Ino and realized he could stimulate her. Then they did the dance with no pants. I’m thinking, is this shit legal? will i get arrested? is this porn?!?! I almost died right then and there.
Then I found stories where I could be a character. I almost shat myself again at the excitement of being in a relationship with a fucking Naruto character.
Here I am years later, still addicted, not seeking help.