Why should we only use products from companies that do not test on animals? Why do I abhor vivisection?

These photos (more here) were taken by inspirational photographer Jo-Anne McArthur on Asian breeding farms. The long-tailed macaque is the most heavily trafficked monkey for worldwide research, and these are the conditions they are raised in before being shipped to laboratories.

Learn more about how to fight this horrific & heartbreaking cruelty at www.buav.org, and please, make a concentrated effort toavoid products that contribute to this.

Which logo can we trust? Which means vegan?

Which logo can we trust? Does it mean vegan? Why are there so many?

3 May 2014 at 17:25

You have got to be kidding! All these? Yes. Probably more! These are just some of the logos you will find on the internet and on the back of products. Very confusing to the consumer. All claiming to be cruelty free and kind to animals. Unfortunately anyone can write “not tested” on the back of something while secretly doing so. They can also put a bunny on the back of something (unless it’s the Leaping Bunny or the PeTA pink bunny as they are paid for) and claim to be ‘kind’. You may also see “we fund research into alternatives to animal testing”. That doesn’t mean they don’t test either. It’s a minefield out there and hopefully this will help you to shop easier, with the knowledge that you have not unwittingly paid for a bunny or other animal to lose his or her life.

Animal testing is one of the trickiest to find your way through due to all the deceit that is legally allowed to take place. They are allowed to say that they don’t test but send it to someone else to do it. They are allowed to say that they don’t test but then say 'unless required by law’ when you prod them a bit. They are also allowed to say they don’t test but omit that the ingredients are tested. It doesn’t have to be complicated though, if you are willing to scratch beneath the surface and shop armed with information. Did you know that currently the only country in the world that tests on animals *required by law* for cosmetics is China? They are in talks to stop this right now but currently if your favourite brand is selling in China, then no matter if they say they are suitable for vegans, they are lying to you. Lying? Yes, they can do that, legally. If they don’t sell in China but tell you 'unless required by law’ they are also lying, as it’s not required*
*required by law - this can be stopped by being vegan, demanding change and buying alternatives/supporting alternatives.

So, which of these logos mean vegan?

NONE other than the Vegan logo at the bottom of this note. That is VERY simple to remember. So whilst you may think that by seeing the claim 'cruelty free’ next to even the more common logos, you are being fooled by misleading wording. If something is not tested on animals, but contains animals, that is NOT cruelty free. Cruelty free is a misnomer, nothing in this world is cruelty free, we are going to cause harm to someone, somewhere, but for the purposes of explanation cruelty free should mean vegan. NONE of these symbols means vegan. The vast majority don’t even mean not tested!
While avoiding shampoo in rabbits eyes, you are going to be paying for milk or honey or eggs (for example but not limited to) which has also caused suffering and murder.

Which of these can we trust for testing purposes?

The Leaping Bunny (BUAV: British Union Against Vivisection) which is a worldwide logo: it’s the leaping bunny with cruelty free international written in pink logo above.

They do permit testing on Daphnia (water fleas), so you need to be aware of this. I shall link to a previous note on this below, so you can read more about it should you wish. ECOVER are to be avoided if you are living vegan. They have the BUAV approval, but test on Daphnia. They lost their Vegan Society status partly over this. The PeTA pink bunny is not to be relied on (in my opinion) as they have been very wrong in the past. Giving endorsement to places like Avon (for one example) when they NEVER were an animal testing free company. It has always been transparent on their company website “unless required by law”. So my advice would be if you use the PeTA guide, please use it with caution and do your own checking. It is also worth noting that some companies are listed on the BUAV website but do not show it on their products.

The other rabbits, any other animals, any signs saying 'not animal tested’ I also ignore. I do not trust them without asking questions.

What can we do to ensure it’s a genuinely cruelty free and therefore a VEGAN product?

The Vegan Society endorse products that do not test and also do not contain animal ingredients. So if you see their logo you know it will be animal friendly, therefore vegan friendly and 'cruelty free’. That is not to say that you don’t or shouldn’t ever check ingredients. The Vegan Society endorse products that are suitable for vegans, but the company doesn’t necessarily have to be vegan. So if you buy one product with the Vegan Society logo on, don’t assume that the rest are OK! An example of this would be Original Source shower gel. Several are OK and you will see the flower logo, but others are not, so you won’t see it.
Get to know your companies. If they are all vegan then they may not necessarily pay for endorsement, that does not mean that they aren’t vegan. Some companies don’t wish to pay for endorsement, especially if they are a small company or start up. Additionally some are endorsed by the Vegetarian Society, but yet are vegan and choose to show the Vegetarian Society logo. Astonish cleaning products in the UK, I have personally never seen a vegan logo, just vegetarian, but they do have both according to their website. Even BWC (see below) have always been vegan but yet use the word vegetarian on their website. It can be confusing.
Fry’s for another example, (food company) markets themselves as vegetarian but have both the Vegetarian Society logo and Vegan Society. For whatever reason, they choose to do it this way. So don’t be afraid to check out their websites and ASK! :)

Build up a list of those you trust. Email! Do not be afraid to ask questions. If people have nothing to hide then they will speak in simple sentences and be transparent. They should want our business; we are not an inconvenience! :) Look for vegan companies OR look for ones that clearly mark which are vegan and are transparent with regards to their testing policy.

For example BWC - Beauty without Cruelty have always been vegan. All their information is on the internet and is EASY to understand, they are endorsed by The Vegan Society and BUAV.


Barry M - are a vegetarian company. Their animal testing policies are on the internet, how they check up with their suppliers. They mention end products and ingredients. They label which are vegan on their internet site - look for the green V which can be found by clicking on the ingredients. They do not mark individually on products so you will have to familiarise yourselves with them.


These are just two examples, but you can go to the BUAV website and see which are also vegan by selecting their vegan shopper. MAKE SURE YOU SELECT VEGAN. http://www.gocrueltyfree.org/consumer

The Vegan Society also have the Animal Free Shopper http://www.animalfreeshopper.com/trademarksearch.aspx?ad=677747
They are currently updating all their site so I am not sure how long this will be accessible for. I hope it’s being moved to their new site, as lots of previous links of useful information are now lost.

To be honest I normally do my own homework. If I am interested in a new product I ask questions, then build up a list of companies I know I can trust. But I always routinely check. No harm in checking but there is harm if I don’t, is how I see it. ***PLEASE REMEMBER THAT JUST LIKE THERE ARE SEVERAL TESTING LOGOS THERE ARE ALSO SEVERAL VEGAN LOGOS.*** Anyone can still write vegan. Sometimes they do it and it contains honey or beeswax, those are two of the common ones that people say are vegan, when they are not. I once saw sweets (candy) marked vegan but they contained shellac. So it’s just a case of label reading. It does get easier and if you join groups you can pool information. Always try to see it written down, it does stop any issues of 'my auntie’s second cousin once told me it was but that was 5 years ago’ scenarios. People mean well but that really means nothing in the scheme of things.







Please remember, people do things various ways and I am not saying you have to do things my way. I am simply offering you advice on how you can get through the often minefield that is animal use. Once you have asked questions a few times, you get to know what to ask. There is a lot of support out there should you need it. You can friend request me if you want. I also have a new page that I started called Vegan Buddy - Find answers to veganism here, that is covering topics such as this in easy broken down Q&A style.
If you get an email back and want a second pair of eyes on it, please feel free to forward it to me.

Regarding the Leaping Bunny and their confusing campaigns, could you please take a minute to sign and share this please? Thank you so much. All info is in the description, plus link to petition:


Just LINK to petition:

Found this today 15/5 on YouTube it is dated 10th May. I shall update as and when I find anything new.

All words by Nik Anti-Speciesist
(Nik Addison-Crichton)

Michelle Thew: Change Cruelty Free International's Leaping Bunny Logo Requirements
More and more people are trying to shop cruelty free, which is absolutely fantastic for animals. However, Cruelty Free International's current requirements for companies to display their leaping bunny logo and current definition of what cruelty free actually means is actually pretty confusing for consumers who don't want to contribute to the cosmetic animal testing industry. At present, The Body Shop holds the leaping bunny logo. Neither The Body Shop's products or ingredients are tested on animals. Sounds good right? That's where the waters get a bit murky. A lot of people don't realise that The Body Shop is actually owned by Lorèal Cosmetics, a parent company who sells China and do test on animals. Now, how can a company who claims to be cruelty free hold that title, when the money it makes from people trying to shop ethically is lining the pockets of a parent company who profits from the cosmetic animal testing industry. Another example of the leaping bunny logo misleading well meaning customers is the M&S Beauty range. I've recently discovered that the beauty products made for the M&S Beauty range are made by Clarins. Clarins is owned by Esteè Lauder, a company who yet again distributes it's products in China . Just from the people I've had conversations with personally, (meat-eaters, vegetarians and vegans) they are absolutely horrified to discover that they've been mislead when trying to do a kind act. I'm not alone in believing that Cruelty Free International should update its requirements to make it easier for people to shop cruelty free and not contribute to companies who profit from animal testing. What we want changed: - Any company who distributes cosmetic products in China should not be able to display the leaping bunny logo. - Any company who is owned by a parent company who distributes cosmetic products in China should not be able to display the leaping bunny logo. Please sign this petition to tell Cruelty Free International that their current definition of what is "cruelty free" needs to be readdressed.

If you care about animals and want it to be easier to shop cruelty free in the UK, please share and sign my petition!

The BUAV and Cruelty free International join forces

Our new name will enable us to build on the successes of the past and meet the challenges of the future. By combining our strengths and speaking with one voice, we are setting out to dramatically increase our impact for animals in laboratories. And as we enter the next chapter of our history, we are more determined than ever to make a positive change for these animals.

Read more on our Chief Executive Michelle Thew’s latest blog: http://bit.ly/1SQRb6Y

No Cruel Cosmetics reaches 200,000 signatures!

We have been campaigning to maintain the 2013 deadline when the sale of animal tested cosmetics is due to be banned throughout the European Union (EU). Our No Cruel Cosmetics petition has now reached 200,000 signatures!

Despite UK and EU bans on animal testing for cosmetics, products can still be tested on animals in other parts of the world and then imported and sold in the EU. A marketing ban on animal tested cosmetics was due to come into effect in 2013. However, a report published by the European Commission has indicated that exemptions could be made for certain types of cruel animal tests.  

This could mean that rabbits, guinea pigs, mice and rats will continue to be injected, gassed or force-fed cosmetics worldwide for new beauty products sold in the EU, including the UK.

We are doing everything we can to ensure the ban goes ahead as planned. Thank you to everyone who has signed the petition so far. If you have not done so please join us and say NO to Cruel Cosmetics in Europe.

Superdrug = animal friendly!!

Today at work a lady was talking to me about our own brand products. She said she thought they weren’t advertised enough to make people aware that they are all animal cruelty free.

I agree with her so I thought I would mention it on here incase anyone was interested. ALL Superdrug own brand products are animal cruelty free, they are BUAV approved. NONE of them have been tested on animals. You can see this by the leaping bunny logo on all the boxes/bottles.

Also most (if not all) of Superdrug own brand products are suitable for vegetarians and vegans! What more could you want! The lady that spoke to me said she found it hard to find hair dye and shampoo/conditioner that was BUAV approved and vegan she was excited when she found out we sold it, and now that’s all she ever uses.

Plus they are usually a lot cheaper than branded products!

This is probably really boring if you don’t care but if you do care, now you know!!