Why should we only use products from companies that do not test on animals? Why do I abhor vivisection?

These photos (more here) were taken by inspirational photographer Jo-Anne McArthur on Asian breeding farms. The long-tailed macaque is the most heavily trafficked monkey for worldwide research, and these are the conditions they are raised in before being shipped to laboratories.

Learn more about how to fight this horrific & heartbreaking cruelty at www.buav.org, and please, make a concentrated effort toavoid products that contribute to this.

No Cruel Cosmetics reaches 200,000 signatures!

We have been campaigning to maintain the 2013 deadline when the sale of animal tested cosmetics is due to be banned throughout the European Union (EU). Our No Cruel Cosmetics petition has now reached 200,000 signatures!

Despite UK and EU bans on animal testing for cosmetics, products can still be tested on animals in other parts of the world and then imported and sold in the EU. A marketing ban on animal tested cosmetics was due to come into effect in 2013. However, a report published by the European Commission has indicated that exemptions could be made for certain types of cruel animal tests.  

This could mean that rabbits, guinea pigs, mice and rats will continue to be injected, gassed or force-fed cosmetics worldwide for new beauty products sold in the EU, including the UK.

We are doing everything we can to ensure the ban goes ahead as planned. Thank you to everyone who has signed the petition so far. If you have not done so please join us and say NO to Cruel Cosmetics in Europe.

Superdrug = animal friendly!!

Today at work a lady was talking to me about our own brand products. She said she thought they weren’t advertised enough to make people aware that they are all animal cruelty free.

I agree with her so I thought I would mention it on here incase anyone was interested. ALL Superdrug own brand products are animal cruelty free, they are BUAV approved. NONE of them have been tested on animals. You can see this by the leaping bunny logo on all the boxes/bottles.

Also most (if not all) of Superdrug own brand products are suitable for vegetarians and vegans! What more could you want! The lady that spoke to me said she found it hard to find hair dye and shampoo/conditioner that was BUAV approved and vegan she was excited when she found out we sold it, and now that’s all she ever uses.

Plus they are usually a lot cheaper than branded products!

This is probably really boring if you don’t care but if you do care, now you know!!


“BUAV - The Campaign to End All Animal Experiments presents an investigation into puppy and kitten killings in UK laboratory.

The investigation shows the terrible killing of young puppies and kittens is a secret the research industry would never want to be released into the public domain.

Read the article here.
Watch the BUAV film.

A lab technician working on a dead puppy says: “Right, I am now going to do something gruesome, what I am going to do now is just hold this poor little soul over this bin and tip all the tubes bits out. So when we are doing the head the guts aren’t falling everywhere.””

#BUAV approved #vegan make up range ‘B’ has just been released! Affordable, great quality make up that doesn’t involve animal cruelty!! Fuck you capitalised greedy heartless make up companies: Rimmel, Max Factor, L'Oreal, Maybelline…the list goes on 😪

Made with Instagram

“The BUAV field investigators recently travelled to Cambodia following a tip off regarding the treatment of monkeys destined for the international research industry. There has been a rapid and alarming increase in the total number of monkeys exported for research purposes from Cambodia in recent years - from an increase of 200 long-tailed macaques between 1999 and 2003 to 32,392 between 2004 and 2008.

The BUAV believes that Cambodia is breaching CITES regulations by allowing a largely unregulated trade in long-tailed macaques that has resulted in the apparent indiscriminate and intensive trapping of wild monkeys to establish the numerous breeding and supply farms that have been set up.”

Superdrug's reply:

Dear Miss Brown,

Thank you for your email enquiry regarding Cancer research UK.

Superdrug supports Cancer Research UK as part of its campaign to educate customers on the dangers of skin cancer and the ways this disease can be avoided by taking some simple steps during the summer.  Rates of skin cancer are increasing each year in the UK and we believe that offering our customers the expertise and advice of the country’s biggest charity cancer research UK, is vital to help stop this growth.

Neither Superdrug or its own brand manufacturers commission animal testing on any of its own brand products or ingredients.  All Superdrug’s own brand beauty and health products carry accreditation from the BUAV.

Thank you for contacting Superdrug.

Kind Regards
Miss S Berry
Superdrug Customer Relations   

Which in my opinion is a load of crap.  How about you stop selling low factor sunscreen (pointed out to me by one of the wonderful members of the facebook group “CCTV for all slaughterhouses”)?  Why don’t you do your own research and find a cruelty free charity to support?  By advocating a cruelty free charity I am sure they would gain a lot more of support from various groups!  I am pretty shocked by their sheer ignorance to be honest.  They have been ‘unliked’ and 'unfollowed’ by me!  I urge you to email them if you agree with me - they need to know that this is wrong!


Living Consciously

I’ve always tried to live consciously, we recycle absolutely everything we possibly can. We turn off the taps when we brush our teeth, I go around turning off lights all the time and I try to buy cosmetics that aren’t tested on animals. It was only when I delved deeper into animal testing that I discovered how many of our cosmetics, toiletries, cleaning products and other everyday household items are actually animal tested. 

Only 13% of animal testing in 2011 was for experiments, which had a direct link to human health. The latest stats from The Home Office show that more than 3.7 million animals are used in laboratory testing. Including dogs, non-human primates, rabbits and other animals. On the 11th March of this year, a complete and total ban on animal testing was implemented in the EU, meaning that a company cannot market any product with ingredients, which have been animal tested after the ban. They can, however, still market and sell products, which use animal tested ingredients from before the ban. And remember, this is just the EU, so a company can still sell products, which are animal tested outside of the European Union. Over 80% of the world still allows animal testing.

The one major lesson I learnt was this: A company can write that they are against animal testing on their packaging, but this doesn’t necessarily mean that the product is cruelty free. 

Ingredients in the product may have been animal tested. So to make it easier, the BUAV now head a campaign called Go Cruelty Free, which allows consumers to be sure they are buying cruelty-free products. Look out for the leaping bunny logo on your product. You can find out if your favourite brand is cruelty free by clicking here.

One of the worst and biggest culprits for animal testing is a company called Proctor & Gamble, or P&G. You might recognise the name as they were a sponsor of the 2012 London Olympics. They also have a portfolio of some very popular products including Fairy Liquid, Pantene, Olay, Herbal Essences, Pampers, Duracell and Head & Shoulders. You can find the full list of products here.

P&G widely admit that they use animals in their product safety research. Including cats, dogs, rabbits, ferrets and rats. They’re the World’s largest consumer products company with an annual turnover of over $68 billion. They have no plan to stop animal testing and even try to block any bans that may come into force. 

I’ve boycotted P&G because I don’t want to give my money to a company that doesn’t care about the life of an animal. Yes, it can be a pain finding a new mascara and it can take time to research which of your products are cruelty-free but when I look at Oscar, my cat, who’s currently asleep at the bottom of our bed, I imagine him in a tiny cage, being injected by chemicals which can burn him or affect his respiratory system making it difficult for him to breathe. Finally killing him. It breaks my heart. I strongly recommend that you search the hundreds, if not thousands of images in Google that show how animals are harmed during experiments. Why? Because I don’t believe you can say that you “don’t care” until you’ve seen them. It’s like eating meat but refusing to know where that meat has come from.

Local supermarkets including Sainsbury’s and The Cooperative have now taken the cruelty-free pledge, with the logo being shown on thousands of their own brand products, and more and more premium brands are not being added to that list. There’s now even a handful of clothes designers who have taken the cruelty-free pledge.

Animals don’t have a voice, that’s why we have to take a stand for them.


WE DID IT!!! In 1973 the BUAV (The British Union for the Abolition of Vivisection) brought the use of animals in cosmetics tests to the UK public attention for the first time, encouraging people to shop
cruelty-free. Then in 1990 they established the European Coalition
to End Cosmetics Tests on Animals with colleagues in Europe
specifically to call for a ban on the cruel use of animals to test
cosmetics in Europe.

It’s taken 20 years of campaigning and masses of support from
politicians, celebrities and the public to finally achieve it but an
EU ban has finally come into force today. This means that
companies will not be able to animal test new cosmetic products
and ingredients on sale in the EU. (Companies outside the EU,
however, will still be able to carry on testing cosmetics on animals
if the cosmetics are sold outside the EU.) So, although there’s still
a long way to go, it’s a fantastic achievement and i’m so proud that
i’ve given them my loyal support for all these years :)

Click here to find out more and see how you can support them!