“The BKc has played a pivotal role in ways that other brands haven’t. That is, always redefining the classic heritage look. It’s always important for us to use old style queues, yet incorporate a modern look without compromising the “old.” What ultimately differentiates the BKc is how we promote longevity in our clothing. A perfect example is our varsity trade-in program. If a jacket isn’t passed down to a family or friend, we are more than happy to take the old jacket and put a credit towards a new one. This is a great way for us to archive and show the aging process of our clothing and continue to use the “recent” as inspiration.”