Translation: “#Heavyweight! 5/18 is the best time to meet the best Zhang Yixing# Besides talking about his individual activities, Zhang Yixing also prepared a surprise present for everyone! Continue to pay attention to EasyIdol App, and the special signed polaroids might be yours! Zhang Yixing’s interview at Easy today is pretty much finished, thank you friends for patiently waiting, see you during the next broadcast~~”
But the idea of running music videos on TV was not new.
Several network and syndicated programs offered music videos in the 1970s. Televak Corporation started Music Video TV in 1974, which would be a music video channel aired in record stores around the country. The channel expanded to regular cable television in 1978, but was out of business by the time MTV started.
Over the decades, MTV has changed from a pure music-video channel to a network featuring reality shows and general entertainment geared toward youth. Click below for the full history, Wikipedia-style.
Here’s a remarkable article from a 1932 edition of Broadcasting magazine. It talks about the early formats of commercial announcements and how stations were trying to walk the line between commercial length, frequency and presentation.
A novel and effective way of putting across commercial messages is to dramatize them – make them into short sketches with two or three characters. In this way, the message is presented in an interesting manner and does not have the so-called “puff” element….
…It is only natural that a conversation between two or three persons has an appeal to an outsider. Every person is interested in listening to what the other “party” is saying.
WGAL, Lancaster, Pa., started using several of these skits throughout the week in commercial programs. The advertisers liked them and favorable comment was received from listeners. The sponsors asked for mr.e The skits added variety to the programs and proved a novel way of putting across advertising messages.
WGAL produced a 30-minute program comprised of six advertising sketches. The spaces were labeled “Minute Talkies.” The sketch lasted about two minutes and the advertiser filled the remaining three minutes with popular music.
The assassination of President Kennedy in 1963 was a turning point in the history of television and TV news. It was the first true national tragedy in the TV age. Viewers were glued to the TV all weekend. The coverage also demonstrated that viewers could count on television for professional, thorough reporting of major breaking news stories.
On the 50th anniversary of the assassination, this weekend’s entries will feature material from Broadcasting Magazine published in the edition after the assassination.
Here is an article that nicely summarizes broadcasters’ response to the assassination, along with a network-by-network account of the coverage.