broadcasting magazine


Time: March 19, 2017 22:23:23 JST

Title: Dream☆

I was happy to hear about everyone’s dreams!

As for me
I want to become an actress who can sing!

As a member of this group, I hope that AKB48 can be seen by everyone on the street, TV, magazines, and broadcasts, and I hope that this group can be loved by more and more friends

It’s because there are people who place high hopes on AKB48
that we can work hard in order to answer these expectations

I ate dinner with
Oya Shiichan
Kusaka Konomi-chan from NMB
and Macharin

When I chat with members
I always receive inspiration
Konomin wants to keep pursuing dance
Macharin is working hard to study Japanese
Shiichan really puts energy into variety shows

Seeing everyone doing the things they want to do, dedicating themselves to what they are good at, really gives me inspiration

I want to keep doing one thing through these busy days

All right
I need to do my best!!!

Tomorrow is the 2shot event (^v^)
I’ll wear the clothes I bought today!!

See ya (・o・)ノ

Translate by Nirooni Yuihan Team


The Pink Panther Show first aired in 1969 on NBC as a 30-minute series of short cartoons.  Each episode included one cartoon featuring The Inspector, sandwiched between two Pink Panther cartoons.

In 1976, the series was expanded into a 90-minute format, but reverted to 30 minutes in 1977.  

The show moved to ABC in 1978 as “The All New Pink Panther Show.”  It lasted only 16 episodes.

This ad promotes United Artists TV’s syndicated version, a weekday half-hour that began airing in 1980. Here’s the first episode:

Source: Wikipedia (“The Pink Panther Show)

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Credit: Easy Magazine.

Philo T. Farnsworth (1906–1971) was an American inventor and television pioneer who made many contributions crucial to the early development of all-electronic television.

Farnsworth developed a television system complete with receiver and camera, which he produced commercially in the firm of the Farnsworth Television and Radio Corporation, from 1938 to 1951.

Farnsworth hoped to successfully compete with RCA. “We will manufacture both receivers and transmitters,” he wrote. “We will erect and operate television broadcasting stations.”

“Like RCA…the company managed to look ahead to postwar prosperity. As early as 1943, the Farnsworth Television and Radio Corporation offered the homefront a glimpse of coming wonders.”

(Quotes from The Boy Genius and the Mogul: The Untold Story of Television, by Daniel Stashower.)

MTV famously debuted in 1981:

But the idea of running music videos on TV was not new.  

Several network and syndicated programs offered music videos in the 1970s.  Televak Corporation started Music Video TV in 1974, which would be a music video channel aired in record stores around the country.  The channel expanded to regular cable television in 1978, but was out of business by the time MTV started.

Over the decades, MTV has changed from a pure music-video channel to a network featuring reality shows and general entertainment geared toward youth.  Click below for the full history, Wikipedia-style.

Source: Wikipedia (MTV)

Here’s a remarkable article from a 1932 edition of Broadcasting magazine.  It talks about the early formats of commercial announcements and how stations were trying to walk the line between commercial length, frequency and presentation.

A novel and effective way of putting across commercial messages is to dramatize them – make them into short sketches with two or three characters.  In this way, the message is presented in an interesting manner and does not have the so-called “puff” element….

…It is only natural that a conversation between two or three persons has an appeal to an outsider.  Every person is interested in listening to what the other “party” is saying.

WGAL, Lancaster, Pa., started using several of these skits throughout the week in commercial programs.  The advertisers liked them and favorable comment was received from listeners.  The sponsors asked for mr.e  The skits added variety to the programs and proved a novel way of putting across advertising messages.

WGAL produced a 30-minute program comprised of six advertising sketches.  The spaces were labeled “Minute Talkies.”  The sketch lasted about two minutes and the advertiser filled the remaining three minutes with popular music.


The assassination of President Kennedy in 1963 was a turning point in the history of television and TV news.  It was the first true national tragedy in the TV age. Viewers were glued to the TV all weekend.  The coverage also demonstrated that viewers could count on television for professional, thorough reporting of major breaking news stories.

On the 50th anniversary of the assassination, this weekend’s entries will feature material from Broadcasting Magazine published in the edition after the assassination.

Here is an article that nicely summarizes broadcasters’ response to the assassination, along with a network-by-network account of the coverage.

YouTube user DavidVonPeinJFK has assembled an invaluable collection of radio and TV airchecks from the day of the assassination. 

Tomorrow: An article looking at the business impact of covering the assassination and its aftermath.