Around the time Oculus VR began experimenting internally with the creation of tech demos, investor Marc Andreessen, impressed with what he’d seen, urged Brendan Iribe, Oculus VR’s CEO, to show them off to Hollywood. Andreessen believed the medium was a perfect fit for that industry. Iribe, in turn, showed his company’s prototype Rift technology to an unnamed, major Hollywood director. That director, responding the way most do when they first encounter modern-day virtual reality, enthusiastically implored Iribe to join forces and create a feature film with it. Iribe immediately balked and shot down the offer. “I don’t know the first thing about movies,” he says of that initial conversation.
That was then. Today, Oculus VR plans to figure out the entertainment industry in a big way. With Story Studio, an in-house innovation lab focused on exploring and sharing tools and techniques to craft entertainment experiences within VR, the Facebook-owned company is embarking on a different path. Outside “guest directors” will be brought in to work with the studio and lead Creative Director Saschka Unseld, a former Pixar director, in what is essentially a VR workshop. And along the way, Oculus hopes to refine what it means to inhabit VR on a cinematic level, beginning with its first animated short, Lost, which will debut at Sundance.
The logo for Oculus VR’s new in-house film studio
If it sounds like Story Studio is the beginning stage of Oculus VR pivoting away from a focus on gaming, that’s because it’s partly true. Iribe admits that without a solid input solution for VR, there’s still more work to be done to perfect the gaming genre and get it consumer-ready. As the technology currently stands, the viewer’s main entry point and point of control in the VR space is Oculus’ headset. Given that, he says that a near-term shift to entertainment makes sense for the company.
“We were starting to make these experiences … that felt a lot more like cinematic experiences than they did video games. And I think a lot of that is because we don’t have VR input,” says Iribe.
“The camera needs to be locked to your head. Your head movement needs to move the camera absolutely perfectly in sync,” Iribe explains of Oculus VR’s entertainment epiphany. “You need it all to work as close to human vision as possible. And the closer you get, the more comfortable it is. Suddenly, this caused us to rethink gaming as what we’re after. And as we were rethinking it and we’re making these demos, we were starting to make these experiences … that felt a lot more like cinematic experiences than they did video games. And I think a lot of that is because we don’t have VR input.”
Despite that lack of a control scheme, Iribe and Unseld hinted that Lost would allow for an unprecedented level of interactivity between the viewer and CG characters based on environmental triggers. And the experience, it seems, won’t have a finite length either, as the duration of these viewer interactions will determine the short’s length. “I think it’s about four minutes,” says Unseld. “But the interesting thing is, it changes. There is no real fixed length. Like some people experience it and for them it’s much longer. And some people go through it really fast. The way that it’s structured is that it adapts to the way you go through it.”
A promotional poster for Oculus Story Studio’s first animated short, ‘Lost.’
Iribe wouldn’t specify the number of Oculus VR staffers dedicated to working within Story Studio, but concedes it’s “a small group of former Pixar, Industrial Light and Magic and gaming [developers] that have done cinematic experiences.” Regardless, the internal group’s DNA is plain to see considering its output will be entirely CGI-based. When I asked if Story Studio was essentially Oculus’ version of a VR-focused Pixar, Unseld welcomed the comparison, but also stressed that the decision to go full CG is “not a style choice. It’s a tool choice.”
“With VR, there isn’t a perfect 3D capture device yet,” Iribe says. “In fully animated CG, we can give characters AI … you know, behaviors. And we can program them to do things that feel natural and interact.”
That stylistic decision also stems from the technical constraints involved in filming live-action VR. Iribe credits VR artists like Félix and Paul, and Chris Milk for pioneering work in that vein using real-world environments and actors, but explains that those works are hampered by insufficient camera tech. “With VR, there isn’t a perfect 3D capture device yet,” he says. “That capture device technology is going to take a while. In fully animated CG, we can give characters AI … you know, behaviors. And we can program them to do things that feel natural and interact.”
It’s all a matter of seamlessly interacting in a one-to-one manner within the VR environment. Unseld says that, for now, CG is the way forward for VR films as it allows for full freedom of motion in the VR space. “That’s the biggest problem of live-action VR, is that it’s a fixed position you’re in,” he says. “If you take a step to the left, nothing changes. … That difference in immersion is enormous. And if you film something with a camera, you can’t do that.”
Robot concept character art from ‘Lost.’
For its part, Oculus VR isn’t necessarily interested in creating the equipment needed to capture live action in VR as the solution is “not at all obvious.” Instead, Iribe says he’s looking to the greater community to tackle that issue, something he believes will be VR’s “next major, major, major breakthrough.”
“We can’t explore this new field in a vacuum,” says Unseld.
As for Story Studio’s commercial prospects, Iribe was tight-lipped, saying only that future releases would be exclusive to the Rift platform, and that the company had no plans to announce a monetization strategy. Wider distribution for Story Studio’s shorts will only come into play, Iribe says, when mobile VR catches up to Crescent Bay’s level of immersion and presence.
With the Sundance Film Festival as the backdrop for Story Studio’s unveiling and Oculus VR’s Hollywood debut, Unseld intends to elaborate further on the high-profile talent involved with Lost, as well as the number of projects currently in development. And, of course, there’s also the potential for connecting with future creative partners.
“Every step of the way as we learn, we’re going to be turning around and sharing these things,” says Unseld. “We can’t explore this new field in a vacuum.”
It’s hard to imagine John Carmack not developing games. Sure, he signed on to Oculus Rift as Chief Technology Officer, but he’s also the man who co-created such gaming classics as Doom, Quake and Wolfenstein 3D. With Oculus Rift, Carmack and the many talented game developers working at Oculus VR have a new test on their hands: showcasing their new device with impressive software. Thus far, Oculus has relied on third-parties to create demonstrations of the Rift. From our conversation this morning with CEO Brendan Iribe and director of dev relations Aaraon Davies, it sounds like that may change in 2014.
“He’s working on a lot of exciting tech,” Iribe told us of Carmack’s role. “But, his heart and soul and history certainly lies in the game development side.” That means, like Epic Games before them and id Software before Epic, Carmack and co. are working on software that’ll showcase the Rift’s many functions. “That’s always been Epic’s philosophy. And it’s what allowed them to make what they made. It’s certainly been id’s philosophy in the past. It’s been John Carmack’s philosophy — you gotta eat your own dog food here, and develop internal content also,” he told us.
So that’s what Carmack and Oculus are doing, with plenty of game developers in-house to expedite the process. “You’ll see, over the next six to 12 months, if you monitor the careers page, we are putting up our team out there. We wanna make this a very open company. Pay attention to that page and you’ll see more and more game developers showing up,” Iribe added.
That’s to say nothing of supporting external dev studios, both big and small, or even outright publishing third-party games. The company even hired ex-EA Partners director David DeMartini to lead that charge. There’s also a blend of the two, where the folks at Oculus discover an especially exciting mechanic but don’t have the means to dig in themselves. “When we catch on to a nugget that seems like it should become a full experience, we may end up doing it ourselves. We may end up putting it out and working with a third-party studio that does. We’ve actually started to engage with third-party studios like that through the relations group, the publishing group, as well as our own development,” he said.
Of course, when the Rift ships later this year, it’ll have some form of UI built in for navigation and management. All that is being developed in-house at Oculus VR. In terms of internal game development, though, that avenue is just now being explored. “We’ll see where it goes,” he added. “But I wouldn’t be surprised if we didn’t do more and more internal development.”
Despite contrary reports, Oculus CEO Brendan Iribe says that only one version of his company’s consumer-ready virtual reality gaming headset is planned for launch. “We will be delivering a single Oculus Rift,” Iribe tells Engadget. After giving a keynote during GamesBeat 2013 this week, it was widely reported (based on this VentureBeat piece) that two versions of the consumer Oculus Rift are being prepared for launch: one PC version, one Android. That is not the case according to Oculus. “We will be delivering a single Oculus Rift which is a tether to multiple different devices,” Iribe says. The device is able to tether to a variety of laptop/desktop OSes (Windows/Mac/Linux), “and now we’re looking to also support tethering to a mobile device.”
At launch, Android support is slim — not exactly a surprise considering the horsepower required to run VR — but Iribe promises it won’t require next-gen, Kepler-grade mobile GPUs. “I don’t think it’s going to require that full Kepler capability. I think we’ll be able to deliver on an even earlier chipset than that.” He says that newly hired CTO John Carmack is producing impressive results already on existing mobile hardware. “I think people will be pretty surprised with what set of devices we’re able to make this work on. We are focused on just a few right now, basically just to stay focused so that we can deliver a great experience on a couple devices first. Then over time we’ll have that span out,” Iribe says.
Of course, he won’t say what devices those are just yet, but we’d bet they’ll be of the Snapdragon 800 variety — something powerful. The company never specifies “mobile” as tablets or phones, and Iribe didn’t say during our interview. Devs have yet to receive the Android SDK from Oculus; Iribe admits it’s “taking a little bit longer,” but he promises it’s for the best. “When we do release it, and we say it works with this set of devices, and here is the SDK, and here are the demos and samples…when people try them they’re blown away with how well they work. It’s coming soon, but not ready to release a date.”