braun

9

Some Braun products of the Dieter Rams collection, 1970s. Photography © Florian Böhm. From: As Little Design as Possible by Sophie Lovell & Jonathan Ive.

Böhm was invited to document many of the products in Rams’s personal and public archive, and was even invited to Rams’s home in Kronberg, Germany to create the imagery for the book. Via phaidon. It’s on my IPad, recommended.

7

2013 | Systems | An international group of graphic designers respond to the systematicity of Braun Design. Systems is an exhibition of commissioned poster designs and ‘60s Braun products | Source

A response to the reductional qualities of Braun systems design, use of colour and rigid structure of control placement.

  • Hey  (Barcelona, Spain)

Hey is a small design studio based in Barcelona, which mostly work in brand identity, illustration and editorial design.

Neubau’s Braun 121 Series presents Braun design as: systems of form.
Neubau continues to develop its own standards in systemically archiving, the graphic representation of the modern object.
We request these objects, or representations of these objects, in poster form are presented at actual size. Using DIN A0 as the accurate format allows the subtle implementation of ambiguity whilst adding clarity and technical detail where necessary.
Producing an interconnecting network of 1:1 scale (graphic illustrations) exemplifies the modularity and beauty of Braun design and typifies the critical position of Neubau in it’s efforts to present factual reproduction.
A modern still life.

Braun’s product designs are the perfect physical manifestations of order and clarity. The seamless union of form and function became Braun’s main design philosophy of which allowed for beautiful and timeless products. I have been very interested in how Braun manifested its order and restraint through their typography and layouts that have been carefully etched on their products. The poster I designed is a personal study and exploration of the union of several Braun products at a graphic level. 

The poster shows the Braun colour palette from 1955 to 1995. Although the individual product colours are not perfectly reproduced, the systematic approach at Braun during this period is clearly visible.

User focused simplicity – the ever-present factor in Braun design. The reduction of elements to essentials gives the products an honesty and timelessness. A hint of colour denotes key functions.

10

2013 | Systems | An international group of graphic designers respond to the systematicity of Braun Design. Systems is an exhibition of commissioned poster designs and ‘60s Braun products | Source

Neubau’s Braun 121 Series presents Braun design as: systems of form.
Neubau continues to develop its own standards in systemically archiving, the graphic representation of the modern object.
We request these objects, or representations of these objects, in poster form are presented at actual size. Using DIN A0 as the accurate format allows the subtle implementation of ambiguity whilst adding clarity and technical detail where necessary.
Producing an interconnecting network of 1:1 scale (graphic illustrations) exemplifies the modularity and beauty of Braun design and typifies the critical position of Neubau in it’s efforts to present factual reproduction.
A modern still life.

  • Artiva (Genoa, Italy)
  • Hey (Barcelona, Spain)

Hey is a small design studio based in Barcelona, which mostly work in brand identity, illustration and editorial design.

A fictional, Braun-inspired wall clock (loosely based on Dietrich Lubs’ ABW 30), its handless face displaying a decimal dial referring to the Jacobin notion of ‘French Revolutionary Time’ – a heartfelt monument to failed utopias, and a spectral blueprint of a future that never was.

  • L2 M3 (Stuttgart, Germany)
  • Hey (Barcelona, Spain)
  • Toormix (Barcelona, Spain)

We’ve created a fictitious design machine from aesthetic and functional Braun elements. The design is based on a classical graphic system, adapted to a more contemporary language and personal approach. We’ve chosen a blender because it is an icon linked to our studio.

The slots on Braun products are not only a functional element, but they also add a unique aesthetic and character to the overall design. These patterns and systems become designs of their own once isolated and highlighted. The use of grey, orange, black and white represent the color system used across the product line for buttons and other key elements.

Inspired by one of Dieter Rams’ ten principles of good design, “Good design is as little design as possible”, so we only used shadows & highlights.