Designer Paula Rúpolo’s most recent project showcases what competitive brands look like when they swap their colours. There’s something unbelievably awkward and uncomfortable about seeing globally-familiar brand logos wearing someone else’s colours.
From Glasgow to Brighton the streets of the UK look a little
different this Monday morning. In 10 cities around the UK guerrilla
install crews have been swapping over 300 ads with art works, creating
the largest advertising takeover in world history.