The cringiest recent moments in corporate marketing have been corporations mistakenly thinking that the dull, routine interactions people have with them in day-to-day life can be repurposed into life-affirming moments of joy. There’s a certain dark irony in the massive institutions that are largely responsible for the alienated isolation of the average American taking on the task of fixing that alienation with cutesy hashtags.

Corporate superpowers can’t solve society’s problems, especially not one as massive as institutionalized racism.