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We began Black History Month examining the sometimes thin line between multicultural marketing and the exploitation of ‘blackness’.

What does ‪#‎BrandingBlack‬ mean to individuals, companies and communities and how can we keep the conversation going for the rest of the year?
http://alj.am/1E3igga

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Sprite is introducing a new line of limited-edition cans and bottles featuring selected inspirational hip-hop lyrics, a collection they’re calling “Obey Your Verse." 

The first set of 16 features five selections each from the discographies of Drake, Nas, and Rakim, along with a single line from The Notorious B.I.G.’s catalog. Taken together, the lyrics span over 25 years of hip-hop history.