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Dangerously therapeutic to watch.

Perfectly drawn logos drawn from scratch using pen and ink, by calligrapher Seb Lester.

Prepare to be amazed by what you can find on his Instagram page.

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On Tuesday, Bud Light was pushed to apologize for a tone-deaf (and avoidable!) tagline that appeared on a number of bottles as part of it’s “#UpForWhatever” campaign, which advertised the beer as “perfect” for “removing ‘no’ from your vocabulary for the night.” The label was criticized for promoting rape culture after an image appeared on Reddit, prompting social media backlash. 

Apologizing for promoting rape culture doesn’t mean much without an action plan for preventing future missteps

This mistake from 30 years ago almost destroyed Coca-Cola

Coca-Cola announced on April 23, 1985 that it would discontinue its beloved Coca-Cola in favor of a new product that millions derisively called “New Coke.” The experiment did not last very long.

New Coke was a disaster from the start. 

Read more on Business Insider.