How to Start Your Own Clothing Company
A clothing company can be a huge income source if you’ve got the right creative eye. It can take a lot of money to start a clothing store though, doesn’t it? Not just anyone can make one…
If you’re seriously looking to create a brand of clothing, there are some things that I had to learn the hard way that could benefit someone just starting out. Here they are.
1. Do your research on the feel of clothing you want to create. Brands like American Eagle and Vans have a target audience that they know and cater to. Figure out who your audience is and what they’re already wearing. Design like that. Designing clothes you yourself would wear is a really good place to start.
2. Use GIMP to start out with if you can’t afford good software for design. Start each image out with the appropriate dimensions for the graphic. This will cause some research on your end, make sure you write it down on a post it on your computer. Typically they’re about 12″x12″ and at least 150ppi… These things can be set right when you start a new document. Save as .pngs and you’ve just created a t-shirt graphic!
3. Sign up for Shopify.com (This will cost $30 a month but they don’t take your first-born if you start making bank, just $30. Other companies take a percentage.
4. Match the theme and look of your website to your brands feel. This will create a great legit company looking website.
5. In the app section, download the Printful app. This is a company in CA that prints your shirt out and ships it to your customer. This takes out you having to front $200 to get 30 shirts from Vistaprint, etc… No inventory… No risk for bad designs (other than bad designs)… You sell the shirt for $21, they charge you $11 and you keep $10. You can even change those prices as high or low as you want. I would suggest getting a sample sent to you, so you can see your graphics in person.
6. When an order comes in, the print place handles the print and ship part… They’ve never missed a shirt or order in the year we’ve used them for thisiswhattranslookslike.com – Though you do need to pay attention, if an address is incorrect they’ll email you.
7. Use the profits from this adventure to purchase shirts from discountmugs.com, they’re the cheapest place I could find online and they’re good quality. The profit margin is considerably higher if you sell a shirt for $21 that you only paid $3 for instead of Printful’s $11… You’ll have to do the shipping yourself, but it’ll help increase your profit to expand however you see fit.
You can also just maintain the one website without bringing in inventory.
They do shirts and tanks and hoodies.
I hope when you’re up and running, you consider advertising in the magazine!