brand-evolve

Unnatural Evolution by Leanne Boulton
Via Flickr:
© Leanne Boulton, All Rights Reserved Candid street photography from Glasgow, Scotland. With the brand name ‘Evolve’ it just tickled my sense of humour, just how unnatural it would be for humankind to evolve wheels. Looks like this guy’s ride is powered too, I imagine that makes for an entertaining commute. Enjoy full screen by pressing 'L’.

7

I have been wanting to share some of my design processes, as I really enjoy the problem solving aspect of design and it is always interesting to look back and see how a logo or brand came about. Brands tend to evolve as markets and users change, but here is the start of one story - the logo design for Vegan.london:

Following a briefing to create a logo for a new website, I used all the information to start researching the market and similar brands to find out how this company would sit amongst its competitors. This is the most important stage, as I want to make sure the basic concept behind the logo is strong and helps the client meet their business objectives.

The website was for vegans in London or visitors to the city and would include places of interest and events for vegans. I wanted to create a logo that would stand out with a modern, clean look but still convey the vegan message and represent London.

I created several drafts and discussed with the client how appropriate it would be for the formats they planned to utilise to promote the brand, and to appeal to their target audience.

After deciding on a direction, I worked on developing the concept and style to create a bold, friendly, accessible image that met the brief. This included experimentation with colours, typography and illustration styles.

The final design was created to work in different formats, in colour and in black and white too but as the main usage would be online, bright RGB colours worked well to make a fresh looking logo that pops from the screen.

The client had input throughout the process and on handover I provided detailed guidelines on usage of the logo, so that its potential to achieve the aims of the business could be maximised.

Museum of Brands, Packaging and Advertising. Buy one ticket, don another one free with taketwo

On 19th August 2010, taketwo took a journey back in time with the Park about Brands, Packaging and Advertising. The Museum presents a ample series of items from consumer historian Robert Opie, who saw the need to record the history of the products around us.

Robert starting collecting at the age of sixteen with a packet of Munchies, he continued till build up his collection, which has now extended to aspects of semiannual life. From toys, magazines, field, travel, souvenirs, fashion and design Robert believes that herself is an essential album of our own social photobiography that is united until debut us how far we have advanced.

From 1984 to 2001, the collection was housed in the Museum of Advertising and Packaging in Gloucester. Ingressive December 2005, the Museum tingly to London with the aid about pi global who undertook fundraising and much unalike tasks comprising achieving charitable status with 2002. The venue houses over 12,000 original whole from the Robert Opie body, featuring brands and packs, posters and adverts, fads and fashions, toys and game. Evocative and inspiring, it’s an archive full of images and iconic brands.

The relic of consumer culture is revealed through homefolks products and shopping basket favourites in the part time tunnel at the Museum of Brands, Packaging and Advertising. Visitors embark atop a sloppy journey by use of the museum that starts from the Victorian times and travels right through headed for the present day.

Customers discover how well loved brands evolved through their creative use of packaging and advertising and how we have evolved in our own system. Mudder to the museum of brands, packaging and advertising is 6.50 for adults, however you only pay for indistinguishable when you taketwo with the taketwo 2 for 1 London due bill and guidebook.

Address:
Museum of Brands, Packaging and Advertising
2 Colville Mews
Lonsdale Royal road
Notting Down
London
W11 2AR

Telephone: +44 (0) 20 7908 0880
Website: http:\www.museumofbrands.com\

www.fashionxtream.com have to pay a huge attention  to Gucci Spring-Summer 2015-2016 season’s menswear lookbook. Gucci is an international company. Gucci is one of today’s most important international luxury goods groups. The originator of a growth approach based on balanced expansion and focus on the core business.

Gucci is the Dream a lavishness brand that is distinguished by its stylistic innovation combined with the greater sartorial content of its creations. The well-built identity of the Gucci brand has evolved more than the years while always remaining truthful to its inherent standards. An instantly recognizable style, the appearance of unconventional magnificence which, season after season, combines strong modernization with the powerful Mediterranean flavor of its origin. A brand whose spirit lies in its contrasting features.

We see male models, who come into view in luxurious separates, tuxedos, semi-formal essentials, as well as healthy inspired casuals. Here are offered dark gold and reddish-purple tailored suits with majestic details, loose-fit printed (royalty and soldiers) sweatshirts, leather coats with furs, etc. In other words, we see a huge magnificence, which makes these outfits stand out from the crowd

If you are interested to purchase this collection visit your nearest Shopping Mall. You can Also Purchase these all collection online to visit Gucci official website or visit the facebook page of Gucci Boys enjoy to see some of the snapshots show bellow and for more visit our we site www.fashionxtream.com or face book linkhttps://www.facebook.com/pages/fashionxtreamcom/163718267141248?ref=hl

Gucci Men’s Spring Summer 2016 Collection www.fashionxtream.com have to pay a huge attention  to Gucci Spring-Summer 2015-2016 season’s menswear lookbook. Gucci is an international company.
Don C's Hats Are Inspired By Those of '80s Chicago Drug Dealers

‘I only use the skin of a python’s belly" says Don C in a recent chinwag with GQ style editor Will Welch. In this short, Don Crawley, better known as Don C, lets us in on the inspirations behind his coveted, Just Don snapbacks. For those who don’t know, the python motif was in fact borrowed from “buck fifty hats,” a baseball cap which featured faux python detailing and was popular among drug dealers in 1980s Chicago.

Constantly evolving his brand via collaborations with athletic heavyweights like Jordan Brand and Mitchell and Ness, Don has created a cult following for his own unique interpretations to classic sportswear designs. His hats have been worn by Beyonce to Big Sean, and are available from select shops across the globe such as colette, Barneys New York, RSVP and Wish ATL. Follow Don C on Instagram to stay updated with him.

Read more at Hypebeast.com

Don C's Hats Are Inspired Those of '80s Chicago Drug Dealers

‘I only use the skin of a python’s belly" says Don C in a recent chinwag with GQ style editor Will Welch. In this short, Don Crawley, better known as Don C, lets us in on the inspirations behind his coveted, Just Don snapbacks. For those who don’t know, the python motif was in fact borrowed from “buck fifty hats,” a baseball cap which featured faux python detailing and was popular among drug dealers in 1980s Chicago.

Constantly evolving his brand via collaborations with athletic heavyweights like Jordan Brand and Mitchell and Ness, Don has created a cult following for his own unique interpretations to classic sportswear designs. His hats have been worn by Beyonce to Big Sean, and are available from select shops across the globe such as colette, Barneys New York, RSVP and Wish ATL. Follow Don C on Instagram to stay updated with him.

Read more at Hypebeast.com



from Hypebeast http://ift.tt/1TV0L8s
How To Crack The Code Of Building Your Personal Brand

How To Crack The Code Of Building Your Personal Brand

Great article on Julian Mitchell on how to become great at developing and promoting your personal brand. In an era where social media stars and maverick entrepreneurs continue shaping America’s ever-evolving economy – branding is everything. Whether building a business, or positioning yourself as the enterprise – it’s critical to establish a niche and solidify your slot within an industry. Though…

View On WordPress

Shea Homes(R) Debuts an Evolved Brand Dedicated to Its Long History of Caring for Customers

WALNUT, CA–(Marketwired - Jul 22, 2015) - Shea Homes®, one of the largest, most well established, family-owned home builders in the nation, has proudly unveiled an evolved brand dedicated to decades of caring for its customers. The new logo is a signature – the ultimate symbol of Shea’s personal commitment – while the new tag line, “Live the Difference"™ is Shea’s commitment to customers that they will experience meaningful differences in design, quality and service before, during and after they move in to their new home. It also reflects findings from customer research indicating specific examples of Shea going above and beyond to ensure customers have the best home buying experience possible.

The evolved brand identity is the result of a strategic process that included representatives from all divisions of Shea Homes. The brand strategy process identified and articulated Shea Homes’ greatest strengths and unique points of differentiation – specifically, thoughtful design, thoughtful processes and thoughtful people. Customer research was conducted with Shea homeowners who cited excellent customer service throughout the homebuying process as one of Shea’s key differentiators. Customers referred to Shea Homes employees by name, noting the personal service they received during the sales process and during walk-throughs following construction. These findings created the foundation for developing an evolved brand expression.

Shea’s commitment to design and service is most evident in feedback from its customers. Following are actual customer quotes:

"Not just one experience but every experience has been wonderful. Everyone I talked to was so concerned and caring, you couldn’t ask for more.” - Judith M., Brentwood, CA

“This is our third Shea home… that tells you how Shea Homes has enhanced our life.” - Soung K., Chandler, AZ

“From the start of the process when I was looking at the models, to getting approved, to building, to follow up, everyone has been extremely courteous, helpful and supportive. It was a very uplifting experience.” - Melinda H., Highlands Ranch, CO

“Living in our Shea Home has been a dream come true. Your design team has thought of everything to make living day to day a wonderful experience.” - Robert O., Litchfield, AZ

“At Shea Homes, the customer is at the center of everything we do, and now our brand more accurately expresses that,” said Bert Selva, president and chief executive officer of Shea Homes. "We are responsible for the continued success of a family-owned company. The family’s construction history dates back more than a century, and it was important that the refreshed brand not only reflect our commitment to the customer, but also our history, our business and our culture. It’s the same commitment to quality we’ve had for over a century, now with a new brand identity that more accurately depicts who we truly are.“

The re-branding process included audience research to gain an understanding of perceptions of the brand, development of an evolved positioning strategy, creation of a new logo, tagline and brand identity system, development of a brand launch plan and creation of new marketing materials for more than one hundred touchpoints at the corporate and community levels. 

To view Shea’s brand video, please visit: https://www.youtube.com/watch?v=PZpAoOagyUk

About Shea Homes
Shea Homes is one of the nation’s largest private homebuilders in the nation. Since beginning in 1968, Shea Homes has delivered over 94,000 homes. Shea Homes builds new homes with quality craftsmanship and designs that fit varied lifestyles and budgets. Over the past several years, Shea Homes has been recognized as a leader in customer satisfaction with a reputation for design, quality and service. For more about Shea Homes and its communities, visit www.sheahomes.com.

Please visit the following link to view samples of the new Shea brand touchpoints:
 https://www.dropbox.com/s/2pj3ml4ge5nttkn/Shea%20Homes%20Launch%20Assets.zip?dl=0

4 Ways Branded Snapchat Content Is Different

Recently we looked at how Snapchat has evolved for brands, but we wanted to dig a little deeper into how exactly content on Snapchat differs for brands, and show you with more examples across different industries. After all it’s one thing to have a vague idea about the disappearing images those kids are sending and what actually goes into the stories teams are building to send to their Snapchat fans.

1. It’s more informal

While other platforms like Instagram are all about beautiful, well-staged photography- particularly product tableaus for many brands- Snapchat is more about sharing what’s happening in the moment, with quality as a lesser concern. (Possibly a result of the in-app camera being generally darker and the photos compressed to save server space.) The relaxed tone leaves viewers feeling more like an insider than someone looking at repurposed magazine shots, and that can create a sense of intimacy with a brand that can lead to customer loyalty.

2. And less aspirational

The informal feel of Snapchat means viewers aren’t expecting to see their aspirations laid out for them the way they are in places like Instagram and Pinterest. Brands who normally present a more luxurious, well-staged feel- like Sephora- tone things down on Snapchat to bring their followers of-the-moment updates. Snapchat is the sweatpants-in-the-makeup-chair-before-a-photoshoot platform.

3. Making it perfect for behind-the-scenes shares

If you have access to the latest gadgets, the coolest musicians, or the upcoming fashion line, then Snapchat is the perfect place to share behind-the-scenes moments with these people and things in way that feels very intimate (like the sweatpants makeup chair example in the last section). Even though viewers know anyone can watch a story who chooses to follow that brand on Snapchat, it still feels like a celebrity has sent a story just to you, especially if they take over an MTV rep’s phone and shoot in selfie mode.

4. But it still matches overall brand aesthetic

While it’s important not to overly stage and process your Snapchat content- which is impossible, given the previously mentioned in-app camera quality- you DO still want it to feel cohesive with the rest of your brand. Viewers can take screenshots and those will end up on the wild of the Internet, so unless it’s a strategic brand move, you don’t want to completely depart from the rest of your visual brand.

How do you do that? Let’s look at some examples more in-depth.

Brands on Snapchat: How they do it.

Beauty brand Sephora has an extensive social presence that is very cohesive and navigates the differences between each platform well; you can compare the well-staged and lit product shots and celebrity regrams on their Instagram profile, their well-executed digital magazine on Tumblr, similar product shots and information shared across their Twitter and Facebook profiles, and their extensive Pinterest presence (how-tos, inspiration) with their much more informal Snapchat presence:

NPR has a more serious expected presence as a news organization, so Snapchat is a great way for them to infuse more personality into their reporting with some behind-the-scenes tours, quick facts from various reporters, on-the-ground reporting for breaking news, and more. They’ve written extensively about their experience with Snapchat on their Social Media Desk Tumblr, with their latest intern sharing her experience with running Snapchat for a major news organization, how to engage an audience on Snapchat, and even the difference in reporting a breaking news event on different platforms (Snapchat vs. Instagram). Even if you’re not a news organization, there are some great takeaways from NPR. Particularly: Experiment, try new things, don’t be afraid to fail. It makes you more human to your audience. 

Mashable has a much lighter brand reputation, known for mixing in fun, Buzzfeed-esque posts alongside reporting from big tech events and covering product and platform updates. Their Snapchat is incredibly well-executed, utilizing all the different ways the platform has to communicate: Drawing on the screen, combining drawing with text, emojis, and more:

Finally GE uses Snapchat to show off a much more casual side of their brand. While their Tumblr is full of high quality images and gifs around different science and tech that you can see repurposed on their Instagram profile, while Facebook and Twitter share science and tech news of a slightly different flavor repackaged for each place, they use Snapchat to share quick science facts and encourage viewers to engage with them back on those different platforms:

Bonus: Basic updates

Recently Snapchat has released some updates that make it even easier to use. Where you used to have to hold your finger on the screen to view a snap- and if you let go, the countdown didn’t stop!- now you simply tap a snap or story to view it. Dismissing a story simply requires swiping down from the top of the screen instead of letting go, but is still an option in case you decide viewing an up-close-and-personal running of the bulls isn’t for you.

The post was originally published on Union Metrics.



from Business 2 Community http://ift.tt/1GAPeSv
4 Ways Branded Snapchat Content Is Different

Recently we looked at how Snapchat has evolved for brands, but we wanted to dig a little deeper into how exactly content on Snapchat differs for brands, and show you with more examples across different industries. After all it’s one thing to have a vague idea about the disappearing images those kids are sending and what actually goes into the stories teams are building to send to their Snapchat fans.

1. It’s more informal

While other platforms like Instagram are all about beautiful, well-staged photography- particularly product tableaus for many brands- Snapchat is more about sharing what’s happening in the moment, with quality as a lesser concern. (Possibly a result of the in-app camera being generally darker and the photos compressed to save server space.) The relaxed tone leaves viewers feeling more like an insider than someone looking at repurposed magazine shots, and that can create a sense of intimacy with a brand that can lead to customer loyalty.

2. And less aspirational

The informal feel of Snapchat means viewers aren’t expecting to see their aspirations laid out for them the way they are in places like Instagram and Pinterest. Brands who normally present a more luxurious, well-staged feel- like Sephora- tone things down on Snapchat to bring their followers of-the-moment updates. Snapchat is the sweatpants-in-the-makeup-chair-before-a-photoshoot platform.

3. Making it perfect for behind-the-scenes shares

If you have access to the latest gadgets, the coolest musicians, or the upcoming fashion line, then Snapchat is the perfect place to share behind-the-scenes moments with these people and things in way that feels very intimate (like the sweatpants makeup chair example in the last section). Even though viewers know anyone can watch a story who chooses to follow that brand on Snapchat, it still feels like a celebrity has sent a story just to you, especially if they take over an MTV rep’s phone and shoot in selfie mode.

4. But it still matches overall brand aesthetic

While it’s important not to overly stage and process your Snapchat content- which is impossible, given the previously mentioned in-app camera quality- you DO still want it to feel cohesive with the rest of your brand. Viewers can take screenshots and those will end up on the wild of the Internet, so unless it’s a strategic brand move, you don’t want to completely depart from the rest of your visual brand.

How do you do that? Let’s look at some examples more in-depth.

Brands on Snapchat: How they do it.

Beauty brand Sephora has an extensive social presence that is very cohesive and navigates the differences between each platform well; you can compare the well-staged and lit product shots and celebrity regrams on their Instagram profile, their well-executed digital magazine on Tumblr, similar product shots and information shared across their Twitter and Facebook profiles, and their extensive Pinterest presence (how-tos, inspiration) with their much more informal Snapchat presence:

NPR has a more serious expected presence as a news organization, so Snapchat is a great way for them to infuse more personality into their reporting with some behind-the-scenes tours, quick facts from various reporters, on-the-ground reporting for breaking news, and more. They’ve written extensively about their experience with Snapchat on their Social Media Desk Tumblr, with their latest intern sharing her experience with running Snapchat for a major news organization, how to engage an audience on Snapchat, and even the difference in reporting a breaking news event on different platforms (Snapchat vs. Instagram). Even if you’re not a news organization, there are some great takeaways from NPR. Particularly: Experiment, try new things, don’t be afraid to fail. It makes you more human to your audience. 

Mashable has a much lighter brand reputation, known for mixing in fun, Buzzfeed-esque posts alongside reporting from big tech events and covering product and platform updates. Their Snapchat is incredibly well-executed, utilizing all the different ways the platform has to communicate: Drawing on the screen, combining drawing with text, emojis, and more:

Finally GE uses Snapchat to show off a much more casual side of their brand. While their Tumblr is full of high quality images and gifs around different science and tech that you can see repurposed on their Instagram profile, while Facebook and Twitter share science and tech news of a slightly different flavor repackaged for each place, they use Snapchat to share quick science facts and encourage viewers to engage with them back on those different platforms:

Bonus: Basic updates

Recently Snapchat has released some updates that make it even easier to use. Where you used to have to hold your finger on the screen to view a snap- and if you let go, the countdown didn’t stop!- now you simply tap a snap or story to view it. Dismissing a story simply requires swiping down from the top of the screen instead of letting go, but is still an option in case you decide viewing an up-close-and-personal running of the bulls isn’t for you.

The post was originally published on Union Metrics.



from Business 2 Community http://ift.tt/1MGZzkV via http://ift.tt/1GfJFib
[Content Marketing] How branded content is changing communications - Bizcommunity.com

[Content Marketing] How branded content is changing communications
Bizcommunity.com
Content marketing is probably the biggest shift in communications since branding evolved to be a marketing science on its own and branding agencies grew from within advertising agencies 20-odd years ago. It affects not only marketing, but media as well.

and more » http://dlvr.it/BbTzx6

Very Famous Training Courses of IT

http://asit.amcsquare.com/Each and each part of our history is marked by bound development. For this gift era, the hallmark development is that the data and Technology (IT). During this computerized age, most activities appear to be dominated by this development. Each human action could be a business in one way or the opposite. It’s turning into vital for functioning and in operation businesses. It ensures smooth functioning of varied business’s departments like producing, human resource, finance and alternative security departments.

Moreover, the effectiveness of doing business on internet is flourishing with every passing day. Each business, that employs bound skills of knowledge and technology, is on the verge of success with this promoting trend. Internet promoting is growing speedily and most of the quickest growing corporation’s area unit using web to market or advertise their brands. Internet has evolved the means of promoting system. Information & Technology has become an important half during this competitive market by managing, storing and retrieving information, process and protecting data, etc.

There varied courses within the Brobdingnagian field of knowledge and Technology. Some of the foremost vital courses area unit given below:

JAVA: Java Online Training was initial introduced by sun Microsystems and it chiefly used for web development. It’s a high level programming language, through that most well-liked comes are done. Java could be a high-in-demand Associate in nursing an object-oriented familiarized programming language. Java coaching consists of advanced java, core java, struts, hibernate, etc. It works in multiplicities such as, pointer, multiple inheritance and memory allocation. It’s far-famed for its irresponsibleness and potency. It acts as a platform wherever new development of advanced software is happening.

PHP: PHP is that the short sort of machine-readable text Pre-processor. PHP programming administers the net application such as blogs, e-commerce et al.. It offers solutions for the web business needs. It’s a programming language, which is very designed for internet development. This coaching course includes Word Press course, Joomla coaching, MySQL course, and Drupal coaching.

.NET: it was developed by Microsoft Company. It’s a software package framework that gives the tools for making interactive software package apps. It is a sophisticated technology system that allows nice user expertise and attractive visuals. It provides for orderly means of accessing internet services, databases and alternative communication tools. It provides massive system of pre-coded solutions to public program needs such as integrated fax, phones and email services, automatic update of computing devices et al..

AS400: IBM Application System four hundred could be a new OS developed by IBM. It’s a friendly malicious program made particularly for tiny and medium scale business. This course provides the chance to attain a lot of advanced level of skill. AS400 coaching deals with the art of knowledge reposition, project file sharing, promptly provide collaboration with subtle email, whiteboards, java application development, internet and e-commerce serving.

More info - http://asit.amcsquare.com/