Fluent in three languages, Mads is a man of many talents - training in his youth as a gymnast before rising to prominence in Danish cinema and today as a major award-winning Hollywood film star. Suave, sophisticated and effortlessly cool, Mads perfectly embodies the ethos of the XTB brand, constantly evolving and developing his versatile skillset to achieve international acclaim. Having starred in Casino Royale and Hannibal, as well the upcoming Marvel blockbuster Dr. Strange and Disney’s Star Wars: Rogue One, Mads is truly at the top echelons of world cinema. But despite his fame, anyone in the film business knows him as approachable, professional and uncompromising in his vision and pursuit of success. Together, Mads and XTB are a perfect fit.


Bezt for myFINBEC.

Polish artist Bezt (Part of ETAM Cru) recently participated in the street art project myFINBEC which started in 2012 with artists creating murals that would be featured on bottles of myFINBEC Organic Wine.  For 2015 and the evolving brand Bezt created over 160 drawings and 2 paintings for the project, which are all incredible to say the least.

Check out a sweet video of Bezt at work on the myFINBEC project below:

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Branding for a new urban lifestyle brand Subtil by Sabbath Visuals

“Based in Melbourne Australia emerges Subtil a new urban lifestyle brand.
Inspired by the city of Melbourne and his culture, we created a visual system, based on the waves of the sea and the majesty of nature. Brand with personality, innovation and bold message. Logotype is a direct representation of the concept “Subtle” represented by a strong Wordmark with the subtle abstraction of the letter “i”.  The visual language refers to shapes of the letter “S” as a “Subtle” indication.”

Sabbath Visuals is a multi-disciplinary brand consultancy based in Monterrey, Mexico. Focused on visual and functional solutions to: brands, companies & business which evolve  passion + commitment to the daily formula of success. Compromise to evolve alongside their clients and creating long live brands and golden experiences.

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Another stunning shot from today’s nursery tour with @monikahibbs & @oliostudio. That wallpaper! 🌸

We love this advice from Monika, too: “The big things I’ve learned throughout the years is to be original and consistent with your content. Finding your niche (which aligns with what you’re passionate about) is the best place to start. My brand and blog have evolved over the years, turning new leaves depending on the season of life I’m in. I’ve continued to be consistent throughout it all, true to myself and the brand and have just been very thankful for the growth and opportunities that have come my way.” —Monika on how to standout in the blogging world. 📷 @blushwedphotos #GGathome ✨link to tour in our bio✨

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You want to accomplish, understand, or get through something? Learn, seek knowledge, study science, read philosophy, constantly improve. You are a student to life, first and foremost. The more you understand and make sense of it, the better you and your life will be.

#bitsofconsciousness #consciousness #evolve #energy #entrepreneur #business #brand #universe #galileo #cosmos #learn #science #read #progress #3rdeye #awakening #vibration #wisdom #philosophy #quantumphysics #success #love #meditation #motivation #freedom #knowledge #empowerment #lawofattraction #openmind #reality

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Fluent in three languages, Mads is a man of many talents - training in his youth as a gymnast before rising to prominence in Danish cinema and today as a major award-winning Hollywood film star. Suave, sophisticated and effortlessly cool, Mads perfectly embodies the ethos of the XTB brand, constantly evolving and developing his versatile skillset to achieve international acclaim. Having starred in Casino Royale and Hannibal, as well the upcoming Marvel blockbuster Dr. Strange and Disney’s Star Wars: Rogue One, Mads is truly at the top echelons of world cinema. But despite his fame, anyone in the film business knows him as approachable, professional and uncompromising in his vision and pursuit of success. Together, Mads and XTB are a perfect fit. [x]

Can’t afford to dwell on the past, and leaving everything up to chance. Change is inevitable. Whether change is positive or negative, it’s in your hands. Give yourself more reasons to succeed and guaranteed you will not continue to fail. #business #development #growth #goals #life #motivation #dedication #branding #values #marketing #evolve #inspire #progress #fitness #athlete #build #characterbuilding #success #desire #entrepreneur #create #art #gains #creativity #competition #socrates

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Farah AW14 Collection by POST— 

“For Autumn Winter ’14 the Farah Vintage collection was photographed in and around the interlocking forecourts and terraces of the The Royal National Theatre on South Bank, London. The brutalist angles of the concrete structure providing the perfect backdrop for a collection of garments and prints inspired by the tension of the late eighties.”

POST— is an independent, London-based design agency working collaboratively with clients to achieve clear and intelligent design solutions for identity, print, online and publishing applications.

Led by research and insight, their multi-disciplinary approach allows them to provide a comprehensive range of creative services. They are proud to showcase a wide portfolio of work within many sectors, from fashion labels and art galleries to bars and restaurants. Global or local, they look to build long-term relationships with their clients, growing and evolving their brands over time.

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Maleficent is a Bad Ass Feminist Fairy Tale.

This blog was co-written by my colleague, friend and partner in feminist crime, Patricia Leavy.  The team of Trier-Bieniek and Leavy has co-edited the book Gender and Pop Culture: A Text Reader which you can check out here.  Bio’s and our websites are below.

SPOILER ALERT!  If you haven’t seen Disney’s Maleficent, and are planning on it, do not read any further.  We give lots and lots of spoilers for this magnificent movie.

There is a reason why Maleficent beat out Seth “We saw your boobs” MacFarlane this weekend at the box office.  She is a bad-ass feminist fairy.

Maleficent has been billed as a re-telling of Sleeping Beauty. In the same spirit as the mega-hit play, Wicked, Maleficent is the untold story of how a female character branded “evil” evolved, and came to be misunderstood. Looking closer, however, we can see that the story is a combination of a literal fight between matriarchy and patriarchy. Sleeping Beauty represents the patriarchal tale and Maleficent, the character and the movie, turns that narrative upon itself, by showing a matriarchal viewpoint and ushering in new attitudes toward women in Disney movies.

It could be said that both King Stefan and Maleficent’s acts of vengeance fall in line with typical patriarchal attitudes. The King can only see retribution for the crimes committed against him (without any thought to his involvement in these crimes) and, in the beginning, Maleficent could have easily been written off as the typical disgraced and angry ex-girlfriend when, after one-night together the guy took her wings. This scene is a pivotal experience in this character’s life and in the movie and can be viewed in many ways. One approach is  the wings symbolized her virginity and she lost them in a one-night stand.  The idea of “clipping her wings” is not an obtuse metaphor, it is all about using her romantic feelings to make her less than, to cut her down to size. The scene is so powerful that one can look at it as a form of mutilation or even a rape. The fact that the guy drugged her adds to the metaphor. There is a gruesomeness to it in the way one might feel watching Ludovic’s hair being forcibly cut in the film Mon Vie en Rose (about a child who crosses gender normative lines). It begs the question: What’s worse than rape? Betrayal? All of this can be read into what is arguably the most violent scene in the film, but yet is shot without violence, only Maleficent’s blood curdling screams when she finds out how she has been maimed.

However, Maleficent is not merely an angry or jilted ex-girlfriend. What makes her different are the choices she makes.  Rather than spend the rest of the film plotting her revenge, she re-frames the situation and begins to get to know the child she has cursed.  And, when she realizes the curse was a mistake, she owns it and attempts to undo what she has done.  This is what makes the film and the character of Maleficent, feminist.  By portraying  a heroine who is also a villain Maleficent brings forth a fantasy character who is complicated, multi-dimensional and whose vulnerability doesn’t need to be masked by her ability to fight.  Yes, Maleficent will be combatant, (and she certainly starts conflict with the “I’m going to curse your baby” scene), but the parts of the film where she fights are less about violence and more about self-defense. The core of the film is the relationship between Maleficent and Aurora.  As Angelina Jolie told Buzzfeed, “We wanted to tell a story about the strength of women and the things they feel between one another.“

Furthermore, Maleficent could have been a disaster if Disney had stuck with the typical “strong female character,” a pop culture concept that feminists have been critiquing because, generally, these character’s serve only to be hot and kick ass.  Think of The Bride in Kill Bill or The Black Widow in The Avengers.  Yet, the trend of what constitutes a “strong female character” is changing to present a more defined and multi-dimensional woman. In Maleficent we get this.  Yes, she does kick some ass and yes she travels with her own dragon and fighting tree-like creatures. But the core of Maleficent is her vulnerability. In these ways the character embodies a direct challenge to the “fighting fuck toy” way of thinking feminists have long  exposed as a product of patriarchy’s male gaze. 

The film also represents a changing tide with Disney.  Beginning with Brave and the character of Merida and leading into the phenomenon that is Frozen with Anna and Elsa, Disney is starting to understand the current generation’s desire to see women whose journey is more about finding out who they are than finding true love. This has even become more evident with the staggering popularity of the ABC/Disney television show Once Upon a Time,where the typical “princess” story is turned on its head and the women in the show represent diverse feminine archetypes.  As Emma says in the Once” season three finale, “The only one who rescues me is me.”  Yes, the female leads still tend to be exceptionally beautiful and, with the exception of Merida, typical of what we expect from a princess/female lead and they still represent the heteronormativity expected of fantasy stories.  (Although there is the argument that the character of Elsa in Frozen is a metaphor for coming out of the closet-many people have argued that “Let it Go” is the new “I Will Survive.”)  Sure, Disney has a long way to go.  However, the way that children are being raised in 2014 is different than sixty years ago when Sleeping Beauty was released or even twenty-five years ago with The Little Mermaid .  Those of us who have grown up in the 80s and 90s were raised in the cradle of the second and third waves of feminism.  We read Sassy Magazine, Beverly Cleary books, studied bell hooks and Simone de Beauvior in college and had the music of Tori Amos, Queen Latifah, Riot Grrrl’s and Nirvana as our soundtracks.  Our Barbie, while still the super-thin waif Barbie, was marketed under the motto “We Girls can do Anything!”  And we are raising our kids with all of this in mind.

Perhaps what this film shows more than anything is an attempt to reclaim the tired old fairy tales that so many of us were inculcated in. As NPR writer Ann Powers wrote, in a gut reaction to the film, “Maleficent: what a shot of good old fashioned rad-feminist matriarchal fantasy. Two major movies for girls now whose plots hinge on a female-to-female true love kiss!” In Maleficent, we see the story is literally being taken back, reinterpreted from a feminist lens, in order to expose the deep-rooted patriarchy in the original. In this way it both offers children a new kind of heroine, but is also resistance to the old, limited narratives. With characters like Maleficent and a re-imagined Princess Aurora who is now far more than arm candy, we have women who learn to develop their own identities, good relationships with themselves and strong bonds with other women. It is indeed the decidedly new Disney narrative. And at the end, the lesson about “true love” finally in fact rings true.

Patricia Leavy, PhD is an independent scholar, novelist and public speaker (formerly Associate Professor of Sociology, Founding Director of Gender Studies and Chairperson of Sociology & Criminology at Stonehill College). She has published 16 books including the feminist novels Low-Fat Love and American Circumstance, edits 5 book series, writes for The Huffington Post and The Creativity Post, and was recently announced as the American Creativity Association 2014 Special Achievement Award recipient. For more info please visit

Adrienne Trier-Bieniek, PhD runs the Pop Culture Feminism blog and Facebook page.  She is the author of Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos and is the editor of the forthcoming books Fan Girls and Media: Consuming Culture (Rowman and Littlefield) and Feminist Theory and Pop Culture (Sense). Adrienne has written for xoJane, Feministing, The Gender and Society Blog and Girl w/


The Beginnings 

The Beginnings offers strengthening raw food ingredients from around the world. Garlic from jungles of the North, wheatgrass from meadows of the East, the most fragrant cocoa of the South, the hottest tropical ginger root, algae from the purest seas. The wild, uncontaminated power of life. Those are your Beginnings – the source of the authentic you.

The visual identity has been created using patterns from unique places around the world. By combining and contrasting these patterns, we’ve brought the wild of the jungle into the wild of the city. During the process we created design concept and identity, product packaging, a library of illustrated patterns and visual guidelines to help expand the brand identity as it evolves.

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Nile Perch, which has had a main store in Harajuku for over 25 years, opened a smaller space in Laforet two years ago. Owned by Jinichi Higuchi and his wife, the brand has evolved from polo shirts, Nile Perch-logo vintage plates and vintage clothing to an undiluted Fairy-kei heaven where girls never grow up. Inspired by the owners’ love of pastels and shades of pink seen in toys such as My Little Pony, Nile Perch – as we know it now – has developed from 80s style t-shirts and grew, little by little, into a fully-fledged Fairy-kei utopia. - Tokyo Fashion


Hell Pizza 

(by Inject Design

With a relationship the spans over a decade Hell Pizza have alowed us to have an enourmous amount of creative expression within their ever evolving brand. There has always been an ora of mischief in the office whenever we are designing for Hell, this in turn helps to produce work with distinct character and calculated imperfection. The darker aspect of Hell led way for stunning illustrative typography and artwork to help portray some of the most imaginative marketing concepts ever seen. Hell has been one of our most treasured clients and continues to challenge and intrigue the more sinister side of our creative minds.

DESIGN STORY:  | Tumblr | Twitter | Facebook | Google+ |

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i want a makeup museum

like makeup through the ages and around world. with workshops done by hairdressers and makeup artists on different types of makeup around the world through history. and workshops on how people made makeup at different points of history, down to preservation techniques and what plants were used

a section on hair styles. could be different exhibits through the year. one focusing on different countries and have workshops on how hair styles were done using the same tools of that region and period

and could even show the evolution of a type of makeup. like mascara. or how hand cream changed through the ages. ingredients that were used or what was later found toxic. 

an exhibit on the science that goes into makeup

or hair styles and wigs 

guest lecturers talking about beauty through the world. and the gift shop having replicas of makeup from different periods. like combs and makeup cases from antiquity

and even big makeup companies could have exhibits to showcase how their brand evolved throughout the ages

idk, makeup history is cool. it would be neat to have a museum that is interactive and inspiring 


Tonello AW15 Pitti Preview

I first came across Tonello a few years back while working at Por Vocação. At the time, the Italian brand comprised most of our suiting offerings and rightfully so… The attention to detail in what regards construction, fit and fabric selection is paramount, resulting in a wide range of sartorial options suitable for most styles. 

Tonello is yet another example of how Italian tailoring brands have evolved and adapted to meet current market demands, adjusting its collections to incorporate a much sought “casual tailored” line. Its unstructured T-Jackets for instance, deliver a more relaxed approach through bold patterns and updated fabrics such as casentino or jacquards. The AW15 collection featured an outstanding range of lightweight trench coats and macs perfect to take your layering game to a new level.

Ph: Beyond Fabric


Monotriz by

Monotriz. A brand that goes beyond the digital media. A brand that embodies the interactivity. Ambition: Monotriz is a digital agency focused on creating experiences that goes beyond the conventional platforms. Their creative process seeks for the best solution, creating new and remarkable experiences. Our challenge was to break the classic representations and create a brand that would give space for a wide variety of interactions. A brand that could evolve with the agency in a dynamic and impactful way. Strategy: Since the beginning, we strive to create a system that would give basis for interactions. And for this, we actually found our inspiration in the printing universe. Revisiting the halftones, the visual identity system consists of three modules, each representing three different volumes of ink. The basic form for the system is the circle, the opposite end of the pixel. With each module, it was possible to create a series of interactions, full of personality. As a counterweight, the logotype enhances the geometric and circular shapes, but possess sobriety and weights to endure and evolve with the agency. The colors chosen value the technology market, and differentiate themselves within the competition.

New Logo Design Celebrates DC Brand’s Past, Present & Future

Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns

DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally.  REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer.  “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow.  I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.  One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media.  Look for the new logo to come to life at key events in the coming months.

The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.