brand-evolve

 Hello everyone! In case you haven’t read my previous post, I will be sharing some of my favorites, so you all can get to know me a little bit better

Today we are talking about Barbie!!

More specifically the Barbie movies!

Aside from Sailor Moon, Barbie was a major part of my life growing up and still is. Barbie represents more than just beauty, but the epitome of a strong, intelligent, and brave female heroine. To many, Barbie was simply a character that they grew out of. However, I believe she relates to many individuals no matter the age, gender, and race. I also really appreciate Mattel’s new vision of creating a more diverse and inclusive branding. Barbie has now evolved to a fun and expressive role model for all ages!

Like many, my twin sister and I outgrew the Barbie phase. It wasn’t until our freshman year of high school when we decided to watch  “Barbie and The Diamond Castle” and the rest was history! We were captivated by the magic of Barbie once again and it’s meaningful motifs behind each movie.

Each film exemplifies not only adventure, but self-empowerment, hope, and belief.  

Here are some of my favorites Barbie quotes:

Barbie in The 12 Dancing Princesses (2006)
“There’s a difference only you can make.” 

Barbie: Fairytopia (2005)
“What makes you different makes you special.” 

Barbie: A Fashion Fairy Tale (2010)
“Magic happens when you believe in yourself.” 

Barbie and The Three Musketeers (2009)
“True courage is pursuing your dream, even when everyone else says it’s impossible.” 

Barbie and The Magic of Pegasus (2005)
“There is always hope.” 

Barbie as Rapunzel (2002)
“Love and imagination can change the world.” 

Let’s talk about my favorite Barbie movies…

Although I love many of the movies, my all time favorites are “Barbie and the 12 Dancing Princesses” and “Barbie as Rapunzel”

 These films are Barbie’s classic as they are depict a more fairy tale approach. What makes these two films great is the great attention to detail, strong protagonists, and an enchanting soundtrack. 

(post originally by Fybarbiemovie)

Last, but not least, the Barbie Vlogs!

More recently, Mattel has re-positioned their brand to a more “modern” Barbie to adapt to the technological environment and competitors. The evolution of Barbie has led to Mattel reaching to the YouTube world, which has been extremely penetrating for many different demographics. What I really enjoy about the vlogs is how realistic Barbie is. You feel as if she is a real person talking to you! Most importantly, she uses her platform to discuss individuality, forgiveness, and standing up for yourself and others. 

Originally posted by thatdamnchristian

Originally posted by thatdamnchristian

here are some barbie blogs that I think you should follow! :)

@barbiemovies movies   @fybarbiemovies   @barbie-movie-confessions  @cuteliih  @barbiedailydose

brand new have evolved so much they’ve gone from dramatic smol little punk boys to grown ass bleak ass men writing about death n shit but i love every bn era ok theyre great theyre a great example of changing as a band without getting wORSE they get better

ed. note: Krispy Kreme’s (krispykreme) Chief Marketing Officer, Dwayne Chambers, recently visited Tumblr HQ bearing treats. We asked him about the Krispy Kreme brand and business in the second of our ongoing interview series with titans of industry. Previously: Shake Shack.

Congratulations on opening your 1,000th store. Krispy Kreme is now in 24 countries and eyeing further growth. Besides taste, what do you think contributes to the popularity of the Krispy Kreme brand in international markets? How does the brand evolve as it enters new regions and countries?

Our hot, original glazed doughnuts certainly are the main reason Krispy Kreme is so popular in the US and around the world. However, from the beginning we have focused on our mission to touch and enhance lives through the joy that is Krispy Kreme. As a result, after nearly 80 years, legions of fans have developed a strong emotional connection to the brand. That connection has been shared through the generations and has spread organically around the world. 

Today, the world is a much smaller place with the ever increasing presence of social media in our daily lives. As a result, while a Krispy Kreme shop may not be in a particular country, there’s a very good chance consumers are aware of the brand through the experiences of friends and family in the US or in one of the 24 countries in which we operate. So, when we enter a new country, we do so with an already high awareness of the Krispy Kreme brand. 

We know though that brand awareness will get us a lot of trial, but if we aren’t delivering that unique Krispy Kreme experience that consumers have heard about or experienced elsewhere, it will be difficult of the brand to grow and evolve in that particular region or country.  

Keep reading

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Gaetan.O - model


For this photo shoot, I chose to wear a wool sweater Sandro, a Asos jeans and sneakers Jimmy Choo.
I love this close-fitting sweater and printed sneakers that goes very well with the rest of the outfit.
Sandro, a French brand of ready to wear clothing, present since the 80’s, a brand that has evolved in 2007, accompanying new creators.

i want a makeup museum

like makeup through the ages and around world. with workshops done by hairdressers and makeup artists on different types of makeup around the world through history. and workshops on how people made makeup at different points of history, down to preservation techniques and what plants were used

a section on hair styles. could be different exhibits through the year. one focusing on different countries and have workshops on how hair styles were done using the same tools of that region and period

and could even show the evolution of a type of makeup. like mascara. or how hand cream changed through the ages. ingredients that were used or what was later found toxic. 

an exhibit on the science that goes into makeup

or hair styles and wigs 

guest lecturers talking about beauty through the world. and the gift shop having replicas of makeup from different periods. like combs and makeup cases from antiquity

and even big makeup companies could have exhibits to showcase how their brand evolved throughout the ages

idk, makeup history is cool. it would be neat to have a museum that is interactive and inspiring 

New Logo Design Celebrates DC Brand’s Past, Present & Future

Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns

DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally.  REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer.  “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow.  I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.  One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media.  Look for the new logo to come to life at key events in the coming months.

The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.