Shea Homes(R) Debuts an Evolved Brand Dedicated to Its Long History of Caring for Customers
WALNUT, CA–(Marketwired - Jul 22, 2015) - Shea Homes®, one of the largest, most well established, family-owned home builders in the nation, has proudly unveiled an evolved brand dedicated to decades of caring for its customers. The new logo is a signature – the ultimate symbol of Shea’s personal commitment – while the new tag line, “Live the Difference"™ is Shea’s commitment to customers that they will experience meaningful differences in design, quality and service before, during and after they move in to their new home. It also reflects findings from customer research indicating specific examples of Shea going above and beyond to ensure customers have the best home buying experience possible.
The evolved brand identity is the result of a strategic process that included representatives from all divisions of Shea Homes. The brand strategy process identified and articulated Shea Homes’ greatest strengths and unique points of differentiation – specifically, thoughtful design, thoughtful processes and thoughtful people. Customer research was conducted with Shea homeowners who cited excellent customer service throughout the homebuying process as one of Shea’s key differentiators. Customers referred to Shea Homes employees by name, noting the personal service they received during the sales process and during walk-throughs following construction. These findings created the foundation for developing an evolved brand expression.
Shea’s commitment to design and service is most evident in feedback from its customers. Following are actual customer quotes:
"Not just one experience but every experience has been wonderful. Everyone I talked to was so concerned and caring, you couldn’t ask for more.” - Judith M., Brentwood, CA
“This is our third Shea home… that tells you how Shea Homes has enhanced our life.” - Soung K., Chandler, AZ
“From the start of the process when I was looking at the models, to getting approved, to building, to follow up, everyone has been extremely courteous, helpful and supportive. It was a very uplifting experience.” - Melinda H., Highlands Ranch, CO
“Living in our Shea Home has been a dream come true. Your design team has thought of everything to make living day to day a wonderful experience.” - Robert O., Litchfield, AZ
“At Shea Homes, the customer is at the center of everything we do, and now our brand more accurately expresses that,” said Bert Selva, president and chief executive officer of Shea Homes. "We are responsible for the continued success of a family-owned company. The family’s construction history dates back more than a century, and it was important that the refreshed brand not only reflect our commitment to the customer, but also our history, our business and our culture. It’s the same commitment to quality we’ve had for over a century, now with a new brand identity that more accurately depicts who we truly are.“
The re-branding process included audience research to gain an understanding of perceptions of the brand, development of an evolved positioning strategy, creation of a new logo, tagline and brand identity system, development of a brand launch plan and creation of new marketing materials for more than one hundred touchpoints at the corporate and community levels.
To view Shea’s brand video, please visit: https://www.youtube.com/watch?v=PZpAoOagyUk
About Shea Homes
Shea Homes is one of the nation’s largest private homebuilders in the nation. Since beginning in 1968, Shea Homes has delivered over 94,000 homes. Shea Homes builds new homes with quality craftsmanship and designs that fit varied lifestyles and budgets. Over the past several years, Shea Homes has been recognized as a leader in customer satisfaction with a reputation for design, quality and service. For more about Shea Homes and its communities, visit www.sheahomes.com.
Please visit the following link to view samples of the new Shea brand touchpoints: