brand-evolve

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Bezt for myFINBEC.

Polish artist Bezt (Part of ETAM Cru) recently participated in the street art project myFINBEC which started in 2012 with artists creating murals that would be featured on bottles of myFINBEC Organic Wine.  For 2015 and the evolving brand Bezt created over 160 drawings and 2 paintings for the project, which are all incredible to say the least.

Check out a sweet video of Bezt at work on the myFINBEC project below:

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Fluent in three languages, Mads is a man of many talents - training in his youth as a gymnast before rising to prominence in Danish cinema and today as a major award-winning Hollywood film star. Suave, sophisticated and effortlessly cool, Mads perfectly embodies the ethos of the XTB brand, constantly evolving and developing his versatile skillset to achieve international acclaim. Having starred in Casino Royale and Hannibal, as well the upcoming Marvel blockbuster Dr. Strange and Disney’s Star Wars: Rogue One, Mads is truly at the top echelons of world cinema. But despite his fame, anyone in the film business knows him as approachable, professional and uncompromising in his vision and pursuit of success. Together, Mads and XTB are a perfect fit.

brand new have evolved so much they’ve gone from dramatic smol little punk boys to grown ass bleak ass men writing about death n shit but i love every bn era ok theyre great theyre a great example of changing as a band without getting wORSE they get better

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Branding for a new urban lifestyle brand Subtil by Sabbath Visuals

“Based in Melbourne Australia emerges Subtil a new urban lifestyle brand.
Inspired by the city of Melbourne and his culture, we created a visual system, based on the waves of the sea and the majesty of nature. Brand with personality, innovation and bold message. Logotype is a direct representation of the concept “Subtle” represented by a strong Wordmark with the subtle abstraction of the letter “i”.  The visual language refers to shapes of the letter “S” as a “Subtle” indication.”

Sabbath Visuals is a multi-disciplinary brand consultancy based in Monterrey, Mexico. Focused on visual and functional solutions to: brands, companies & business which evolve  passion + commitment to the daily formula of success. Compromise to evolve alongside their clients and creating long live brands and golden experiences.

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Another stunning shot from today’s nursery tour with @monikahibbs & @oliostudio. That wallpaper! 🌸

We love this advice from Monika, too: “The big things I’ve learned throughout the years is to be original and consistent with your content. Finding your niche (which aligns with what you’re passionate about) is the best place to start. My brand and blog have evolved over the years, turning new leaves depending on the season of life I’m in. I’ve continued to be consistent throughout it all, true to myself and the brand and have just been very thankful for the growth and opportunities that have come my way.” —Monika on how to standout in the blogging world. 📷 @blushwedphotos #GGathome ✨link to tour in our bio✨

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You want to accomplish, understand, or get through something? Learn, seek knowledge, study science, read philosophy, constantly improve. You are a student to life, first and foremost. The more you understand and make sense of it, the better you and your life will be.

#bitsofconsciousness #consciousness #evolve #energy #entrepreneur #business #brand #universe #galileo #cosmos #learn #science #read #progress #3rdeye #awakening #vibration #wisdom #philosophy #quantumphysics #success #love #meditation #motivation #freedom #knowledge #empowerment #lawofattraction #openmind #reality

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A fearless mindset promotes ones capabilities to fully commit to every decision and task. #business #development #growth #goals #life #motivation #dedication #branding #values #marketing #evolve #inspire #progress #fitness #athlete #build #characterbuilding #success #desire #entrepreneur #create #art #gains #creativity #competition #ambition #Toronto

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Fluent in three languages, Mads is a man of many talents - training in his youth as a gymnast before rising to prominence in Danish cinema and today as a major award-winning Hollywood film star. Suave, sophisticated and effortlessly cool, Mads perfectly embodies the ethos of the XTB brand, constantly evolving and developing his versatile skillset to achieve international acclaim. Having starred in Casino Royale and Hannibal, as well the upcoming Marvel blockbuster Dr. Strange and Disney’s Star Wars: Rogue One, Mads is truly at the top echelons of world cinema. But despite his fame, anyone in the film business knows him as approachable, professional and uncompromising in his vision and pursuit of success. Together, Mads and XTB are a perfect fit. [x]

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Farah AW14 Collection by POST— 

“For Autumn Winter ’14 the Farah Vintage collection was photographed in and around the interlocking forecourts and terraces of the The Royal National Theatre on South Bank, London. The brutalist angles of the concrete structure providing the perfect backdrop for a collection of garments and prints inspired by the tension of the late eighties.”

POST— is an independent, London-based design agency working collaboratively with clients to achieve clear and intelligent design solutions for identity, print, online and publishing applications.

Led by research and insight, their multi-disciplinary approach allows them to provide a comprehensive range of creative services. They are proud to showcase a wide portfolio of work within many sectors, from fashion labels and art galleries to bars and restaurants. Global or local, they look to build long-term relationships with their clients, growing and evolving their brands over time.

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Maleficent is a Bad Ass Feminist Fairy Tale.

This blog was co-written by my colleague, friend and partner in feminist crime, Patricia Leavy.  The team of Trier-Bieniek and Leavy has co-edited the book Gender and Pop Culture: A Text Reader which you can check out here.  Bio’s and our websites are below.

SPOILER ALERT!  If you haven’t seen Disney’s Maleficent, and are planning on it, do not read any further.  We give lots and lots of spoilers for this magnificent movie.

There is a reason why Maleficent beat out Seth “We saw your boobs” MacFarlane this weekend at the box office.  She is a bad-ass feminist fairy.

Maleficent has been billed as a re-telling of Sleeping Beauty. In the same spirit as the mega-hit play, Wicked, Maleficent is the untold story of how a female character branded “evil” evolved, and came to be misunderstood. Looking closer, however, we can see that the story is a combination of a literal fight between matriarchy and patriarchy. Sleeping Beauty represents the patriarchal tale and Maleficent, the character and the movie, turns that narrative upon itself, by showing a matriarchal viewpoint and ushering in new attitudes toward women in Disney movies.

It could be said that both King Stefan and Maleficent’s acts of vengeance fall in line with typical patriarchal attitudes. The King can only see retribution for the crimes committed against him (without any thought to his involvement in these crimes) and, in the beginning, Maleficent could have easily been written off as the typical disgraced and angry ex-girlfriend when, after one-night together the guy took her wings. This scene is a pivotal experience in this character’s life and in the movie and can be viewed in many ways. One approach is  the wings symbolized her virginity and she lost them in a one-night stand.  The idea of “clipping her wings” is not an obtuse metaphor, it is all about using her romantic feelings to make her less than, to cut her down to size. The scene is so powerful that one can look at it as a form of mutilation or even a rape. The fact that the guy drugged her adds to the metaphor. There is a gruesomeness to it in the way one might feel watching Ludovic’s hair being forcibly cut in the film Mon Vie en Rose (about a child who crosses gender normative lines). It begs the question: What’s worse than rape? Betrayal? All of this can be read into what is arguably the most violent scene in the film, but yet is shot without violence, only Maleficent’s blood curdling screams when she finds out how she has been maimed.

However, Maleficent is not merely an angry or jilted ex-girlfriend. What makes her different are the choices she makes.  Rather than spend the rest of the film plotting her revenge, she re-frames the situation and begins to get to know the child she has cursed.  And, when she realizes the curse was a mistake, she owns it and attempts to undo what she has done.  This is what makes the film and the character of Maleficent, feminist.  By portraying  a heroine who is also a villain Maleficent brings forth a fantasy character who is complicated, multi-dimensional and whose vulnerability doesn’t need to be masked by her ability to fight.  Yes, Maleficent will be combatant, (and she certainly starts conflict with the “I’m going to curse your baby” scene), but the parts of the film where she fights are less about violence and more about self-defense. The core of the film is the relationship between Maleficent and Aurora.  As Angelina Jolie told Buzzfeed, “We wanted to tell a story about the strength of women and the things they feel between one another.“

Furthermore, Maleficent could have been a disaster if Disney had stuck with the typical “strong female character,” a pop culture concept that feminists have been critiquing because, generally, these character’s serve only to be hot and kick ass.  Think of The Bride in Kill Bill or The Black Widow in The Avengers.  Yet, the trend of what constitutes a “strong female character” is changing to present a more defined and multi-dimensional woman. In Maleficent we get this.  Yes, she does kick some ass and yes she travels with her own dragon and fighting tree-like creatures. But the core of Maleficent is her vulnerability. In these ways the character embodies a direct challenge to the “fighting fuck toy” way of thinking feminists have long  exposed as a product of patriarchy’s male gaze. 

The film also represents a changing tide with Disney.  Beginning with Brave and the character of Merida and leading into the phenomenon that is Frozen with Anna and Elsa, Disney is starting to understand the current generation’s desire to see women whose journey is more about finding out who they are than finding true love. This has even become more evident with the staggering popularity of the ABC/Disney television show Once Upon a Time,where the typical “princess” story is turned on its head and the women in the show represent diverse feminine archetypes.  As Emma says in the Once” season three finale, “The only one who rescues me is me.”  Yes, the female leads still tend to be exceptionally beautiful and, with the exception of Merida, typical of what we expect from a princess/female lead and they still represent the heteronormativity expected of fantasy stories.  (Although there is the argument that the character of Elsa in Frozen is a metaphor for coming out of the closet-many people have argued that “Let it Go” is the new “I Will Survive.”)  Sure, Disney has a long way to go.  However, the way that children are being raised in 2014 is different than sixty years ago when Sleeping Beauty was released or even twenty-five years ago with The Little Mermaid .  Those of us who have grown up in the 80s and 90s were raised in the cradle of the second and third waves of feminism.  We read Sassy Magazine, Beverly Cleary books, studied bell hooks and Simone de Beauvior in college and had the music of Tori Amos, Queen Latifah, Riot Grrrl’s and Nirvana as our soundtracks.  Our Barbie, while still the super-thin waif Barbie, was marketed under the motto “We Girls can do Anything!”  And we are raising our kids with all of this in mind.

Perhaps what this film shows more than anything is an attempt to reclaim the tired old fairy tales that so many of us were inculcated in. As NPR writer Ann Powers wrote, in a gut reaction to the film, “Maleficent: what a shot of good old fashioned rad-feminist matriarchal fantasy. Two major movies for girls now whose plots hinge on a female-to-female true love kiss!” In Maleficent, we see the story is literally being taken back, reinterpreted from a feminist lens, in order to expose the deep-rooted patriarchy in the original. In this way it both offers children a new kind of heroine, but is also resistance to the old, limited narratives. With characters like Maleficent and a re-imagined Princess Aurora who is now far more than arm candy, we have women who learn to develop their own identities, good relationships with themselves and strong bonds with other women. It is indeed the decidedly new Disney narrative. And at the end, the lesson about “true love” finally in fact rings true.

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Patricia Leavy, PhD is an independent scholar, novelist and public speaker (formerly Associate Professor of Sociology, Founding Director of Gender Studies and Chairperson of Sociology & Criminology at Stonehill College). She has published 16 books including the feminist novels Low-Fat Love and American Circumstance, edits 5 book series, writes for The Huffington Post and The Creativity Post, and was recently announced as the American Creativity Association 2014 Special Achievement Award recipient. For more info please visit www.patricialeavy.com

Adrienne Trier-Bieniek, PhD runs the Pop Culture Feminism blog and Facebook page.  She is the author of Sing Us a Song, Piano Woman: Female Fans and the Music of Tori Amos and is the editor of the forthcoming books Fan Girls and Media: Consuming Culture (Rowman and Littlefield) and Feminist Theory and Pop Culture (Sense). Adrienne has written for xoJane, Feministing, The Gender and Society Blog and Girl w/Penwww.adriennetrier-bieniek.com

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Tonello AW15 Pitti Preview

I first came across Tonello a few years back while working at Por Vocação. At the time, the Italian brand comprised most of our suiting offerings and rightfully so… The attention to detail in what regards construction, fit and fabric selection is paramount, resulting in a wide range of sartorial options suitable for most styles. 

Tonello is yet another example of how Italian tailoring brands have evolved and adapted to meet current market demands, adjusting its collections to incorporate a much sought “casual tailored” line. Its unstructured T-Jackets for instance, deliver a more relaxed approach through bold patterns and updated fabrics such as casentino or jacquards. The AW15 collection featured an outstanding range of lightweight trench coats and macs perfect to take your layering game to a new level.

Ph: Beyond Fabric

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Monotriz by Saviasavia.com.br

Monotriz. A brand that goes beyond the digital media. A brand that embodies the interactivity. Ambition: Monotriz is a digital agency focused on creating experiences that goes beyond the conventional platforms. Their creative process seeks for the best solution, creating new and remarkable experiences. Our challenge was to break the classic representations and create a brand that would give space for a wide variety of interactions. A brand that could evolve with the agency in a dynamic and impactful way. Strategy: Since the beginning, we strive to create a system that would give basis for interactions. And for this, we actually found our inspiration in the printing universe. Revisiting the halftones, the visual identity system consists of three modules, each representing three different volumes of ink. The basic form for the system is the circle, the opposite end of the pixel. With each module, it was possible to create a series of interactions, full of personality. As a counterweight, the logotype enhances the geometric and circular shapes, but possess sobriety and weights to endure and evolve with the agency. The colors chosen value the technology market, and differentiate themselves within the competition.

You think more when there is an obstacle, asking yourself if you are capable. Forget about the obstacles, focus on the goal at hand and those hills will be more like minor speed bumps. #business #development #growth #goals #life #motivation #dedication #branding #values #marketing #evolve #inspire #progress #fitness #athlete #build #characterbuilding #success #desire #entrepreneur #create #art #gains #creativity

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Gaetan.O - model


For this photo shoot, I chose to wear a wool sweater Sandro, a Asos jeans and sneakers Jimmy Choo.
I love this close-fitting sweater and printed sneakers that goes very well with the rest of the outfit.
Sandro, a French brand of ready to wear clothing, present since the 80’s, a brand that has evolved in 2007, accompanying new creators.

New Logo Design Celebrates DC Brand’s Past, Present & Future

Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns

DC Entertainment announced a new identity and logo for its iconic DC brand.  The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.

“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”

The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns releasing May 25 and available in comic book shops and digitally.  REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.

“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer.  “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow.  I can’t wait for people to see it on the cover.”

The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.  One of the many benefits of the new logo design is its versatility to showcase DC’s iconic and timeless characters and stories across all media.  Look for the new logo to come to life at key events in the coming months.

The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.

Photo taken by: @venfield_8 I’ve worked with countless talented photographers over the pass few years- I’ve learned much about myself and I’ve seen my Brand/Images EVOLVE ! I invite my followers, who have stuck by my side, to go to follow @venfield_8 the silver hair and beard blew me away… I was unable to lay flat on the floor because ( thanks to my fathers jean pool ) so much Damn CHEST HAIR!!!!! LOL. WITH ALL MY SINCERITY ~~ thank you @venfield_8 (at New York, New York)

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ed. note: Krispy Kreme’s (krispykreme) Chief Marketing Officer, Dwayne Chambers, recently visited Tumblr HQ bearing treats. We asked him about the Krispy Kreme brand and business in the second of our ongoing interview series with titans of industry. Previously: Shake Shack.

Congratulations on opening your 1,000th store. Krispy Kreme is now in 24 countries and eyeing further growth. Besides taste, what do you think contributes to the popularity of the Krispy Kreme brand in international markets? How does the brand evolve as it enters new regions and countries?

Our hot, original glazed doughnuts certainly are the main reason Krispy Kreme is so popular in the US and around the world. However, from the beginning we have focused on our mission to touch and enhance lives through the joy that is Krispy Kreme. As a result, after nearly 80 years, legions of fans have developed a strong emotional connection to the brand. That connection has been shared through the generations and has spread organically around the world. 

Today, the world is a much smaller place with the ever increasing presence of social media in our daily lives. As a result, while a Krispy Kreme shop may not be in a particular country, there’s a very good chance consumers are aware of the brand through the experiences of friends and family in the US or in one of the 24 countries in which we operate. So, when we enter a new country, we do so with an already high awareness of the Krispy Kreme brand. 

We know though that brand awareness will get us a lot of trial, but if we aren’t delivering that unique Krispy Kreme experience that consumers have heard about or experienced elsewhere, it will be difficult of the brand to grow and evolve in that particular region or country.  

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mediapost.com
Why Declining TV Viewership Numbers Are Only Part Of The Story
by MediaPost

Interesting article on TV and ratings and the declining viewership numbers.

One thing of particular interest and to keep in mind, Olicity fans (and, as always, emphasis is mine):

It’s critical to take advantage of the signals that exist in the new digital world that have no counterpart in trad media and determine how to make them valuable to media companies and advertisers. That means new ways of looking at measurement and even thinking about valuing shows beyond just viewership.

Think for a second about the millions of fan endorsements: the “likes,” “re-blogs,” “favorites,” “follows,””shares” across Facebook and Instagram and Tumblr, to name a few, that fans express every single day about the shows they love.  Shows have become more than 30- or 60-minute serialized experiences; they’ve evolved into brands that live beyond telecasts (live or on-demand).

This is why I always encourage people to engage with content (Arrow/CW/WarnerBros/DCComic/Media posts that pimp Oliver, Felicity, Olicity, and anything else you enjoy.  Taking that second to click the “like,” “share,” and “reblog” buttons is like standing up on a chair to wave your arms and scream, “I LIKE THIS!!! Me! Me! Count Me!”  

Originally posted by becausebirds

So many people come to me saying, “How can I be sure the network knows I like Oliver, Felicity and Olicity?  How can I be sure I’m counted?  How do they know…”

That’s part of how.  So use it and use it wiselyEngage with content/posts about things you like.  Stuff you don’t like?  Don’t engage.  Don’t click, don’t watch, don’t share it, don’t pimp it. 

Send the simple message via your silence that things you don’t like don’t engage you, don’t sell, and hold no value.  Play. Smart.

Why?  Because…

The challenge to the industry is that established and upcoming measurement standards don’t yet articulate total audience engagement – which goes well beyond simply viewership.  The most valuable new and complementary measurement, planning and ad sales tools will be those that measure audience response across multiple social and digital sources.

So stay vocal, Olicity fans.  Stay interactive with the show.  Promote it.  Chat about it.  Tag it (Olicity, Felicity Smoak, Oliver Queen, Arrow, etc) when you do. 

We can’t all be traditional Nielsen households, but we can be counted on social media, so take opportunities to be counted and make sure those interactions count toward what you love and want, not what you don’t.

Originally posted by boldlygiffing

How?  Need tips?  Check out the post below.  It talks a lot about Twitter but the same sentiment applies to any social media platform, be it Tumblr, Facebook, Youtube, etc.

Olicity & The Art Of Twitter