brand strategy

anyway… welcome to capitalism where marketing is manipulation

Business, Sales, and Persuasion Tips from The Wolf of Wall Street

Business Success

“The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it.”

“Successful people are 100% convinced that they are masters of their own destiny , they’re not creatures of circumstance, they create circumstance, if the circumstances around them suck they change them.”

“No matter what happened to you in your past, you are not your past, you are the resources and the capabilities you glean from it. And that is the basis for all change.”

Act as if! Act as if you’re a wealthy man, rich already, and then you’ll surely become rich. Act as if you have unmatched confidence and then people will surely have confidence in you. Act as if you have unmatched experience and then people will follow your advice. And act as if you are already a tremendous success, and as sure as I stand here today – you will become successful.” 

“The easiest way to make money is - create something of such value that everybody wants and go out and give and create value, the money comes automatically.”

The Art of Persuasion

“There’s the truth about what you do and your level of expertise and then there’s also how you’re able to communicate what you do to other people. In the end it always comes down to your ability to communicate your product, your ideas and you vision for the future and to get someone to buy into that with either their time or their money.”

"It’s your tonality and your body language which allows you to be established as someone worth listening to. Certain tones are pleasing to the ear and imply certainty about what you’re saying.”

"The thing with great sales people, top level entrepreneurs and business people is that they’re experts in asking questions and based on that they know how to offer a solution. What do they value? What are their beliefs about buying and making decisions? What’s causing them the most discomfort right now?

"At a certain point one of the questions I always ask is ‘What is your greatest headache right now?” I wouldn’t ask it first but as I get into deeper and tighter rapport it opens me up to ask those more invasive, troubling questions and if they already sense I’m an expert and a figure of authority they’ll reveal their pain to you.”

“There are certain elements of influence that you have to line up before someone says yes. At the highest level, sales is the transference of emotion. And the primary emotion you’re transferring is certainty.”

The Last Gunslinger

A star trek redesign exercise.

The Warden class of starship was lighter armored and more heavily armed. It was produced in a limited run. The captains of this class of ship developed quite a reputation in the Federation and were often referred to as the gunslinger captains in reference to the particular strategies and brand of diplomacy the Warden class was best deployed under. This particular image is of the last ship of its class in service and which was referred to simply as “The Last Gunslinger”
Personal fan work.

Starbucks Opens Teavana Bar

Starbuck’s debuted it’s first Tea bar on Thursday, October 24th, with a store in NYC. Following a similar model to what he did with coffee, Howard Schultz, Starbucks’ CEO, wants to revolutionize and transform tea.

Interestingly enough, there will be no associations with the parent brand. Designed to be “zen-like” Teavana shops offer premium handcrafted tea beverages, loose leaf teas, tea-inspired food offerings and tea merchandise - absolutely no coffee. Prices will be steep, and drinks will be sold as 12- or 16-ounce servings, rather than “tall” and “grande." 

Tea may be a $90 billion industry worldwide, but it’s still considered "boring” by many consumers. While Starbucks is trying to capitalize on this market, they’ll have to be very strategic with their location choices. Prices will be very steep, with some lattes going for $5.95, which may deter many potential customers. However, as the first store is located next door to a Lululemon store in the Upper East Side, price shouldn’t be a problem. 

A second Teavana will open in Seattle before Thanksgiving. Who knows, in a few years time, we may be seeing a Teavana on every street corner, alongside its parent brand. 

- Caroline McDevitt

#ThenAndNow #TAN : Classic Search vs. Personal Assistant

From taking 30-day prior search requests (#GoogleClassic) to pre-filled cards based on search history (#GoogleNow) to talking with you exactly like a human (#GoogleAssistant), the Internet Search giant has really come a long way from its domain registration back in September 15, 1997.

Understand it this way: On average, Google has been acquiring one company every week since 2010. That is 52 companies a year, 416 in over 8 years. However, data from Crunchbase suggests a total of 217 acquisitions between 2001 and 2017.

#google #internet #technology #software #innovation #growth #startups #acquisition #merger #searchengine #personalassistant #searchquery #searchhistory #marketing #branding #strategy #advertising #design #storytelling #analytics #socialmedia #smm #online #digital #TheDigitalSavvy

Top 10 Fashion Brands to Follow on Google+

We know you must be wondering…who uses G+ anyway? But we’ve done some digging around and found that there are some really awesome fashion designers and brands actively using G+ to share their stories.

If you have a Gmail account, you’ll automatically be logged in to start following pages in your circles. From exclusive G+ offers to never-before-seen content on their pages, these fashion brands are worth the +1.

Here’s a link to Wantering’s Shared Circle on Google Plus, which includes over 20 of the top fashion brands. Quickly add them all to your newsfeed by clicking the “add people” button. (Click to Tweet this Circle)

Drumroll please!

10) Modcloth’s How-to videos and real girl photos have created a lot of buzz for this brand. Hitting their audience of women looking for great prices on trendy items, Modcloth has a relatable story to share.

9) Levi’s gets props for somewhat of a brand revival. We like their tips on how to break in your jeans, along with great product shots the most.

8) Christian Dior is one of few luxury designers to have an active presence on G+. The page gives you backdoor access into the brand’s products and also news about who’s wearing Dior (ahem, Jennifer Lawrence).

7) Diane von Furstenberg (DVF) is perhaps the Queen of Google Fashion, kicking off the first Google Hangout #shopthehangout in partnership with the CFDA (Council of Fashion Designers of America). What else do you expect from the designer who utilized Google Glass on her runway in 2012?

6) Topman gets a shout out for creating a Google Plus VIP program that includes exclusive insider benefits. Follow for updates on new items, promos, and cat GIFS.

5) Warby Parker exploded in 2013 with numerous collaborations with artists like Beck and non-profit organizations like RxArt. Who doesn’t have a pair of Warby glasses?

4) Rebecca Minkoff is one of the fashion brands who has participated in a Google Hangout in 2013. Their photos and videos make us feel like we’re backstage at her fashion show and we really like that.

3) ASOS is kind of taking over the fashion world one GIF at a time. Fun and playful just like their brand identity, the ASOS G+ page is an online store you just need to know.

2) H&M is one of the largest global retailers in the fast-fashion world. With so many items, how do you showcase the best? They take a Polyvore-style approach and create themed boards that get high engagement from their fans.

1) Burberry is killing it when it comes to digital innovation. Beautiful images that are completely on-brand help transport you into the Burberry world.

Find all of these brands’ Google Plus pages and more in our Top Fashion Brands Shared Circle. And come by and hang out on our Wantering G+ page.


[V Jump] New rules

Introducing Link Summon and changes to the Dueling Field (as well as Pendulum Summons)

Example Card: Decode Talker

Decode Talker
DARK Cybers-Type Link Effect Monster
ATK 2300
Materials: 2 or more Effect Monster
(1) This card gains 500 ATK for each monster Linked to it.
(2) When an opponent’s card effect that targets a card you control is activated: You can Tribute 1 of your monsters Linked to this card; negate that activation, and if you do, destroy it.

Further Information

Look at those distinctive Link Markers! Use these Markers to develop brand new strategies!
It goes into your Extra Deck!

There are 2 ways of Link Summoning!!
>>Send Materials to the Grave Equal to the Link Number!
>You can Link Summon something from your Extra Deck by sending the same number of monsters that meet the material requirements written in the card’s effect box, whose total numbers equal to the LINK number, from the field to the Graveyard
>>Decrease Materials by Using Link Monsters
>Link Monsters are treated as the same number of materials as its LINK Number, however to use them you must match the requirements written on the card!

You can either
-Use 3 Effect Monsters
-Use 1 Link 2 Effect monster and 1 Effect Monster

Pay Attention to the Direction of the Link Markers!
>The Zones pointed to by each Link Marker and the cards in them will be affected by the Link Monster, and this will create new strategies!

They have no defense…!!!
Link monsters have no defense points and they have the special characteristics of being unable to change their battle positions or turning to defense position by effects.

The Newly Created Extra Monster Zone
>You can only use one of them!

Listening again to Taylor Swift’s Red, picked up something I hadn’t - “memorize” used in two different songs

In Stay Stay Stay,

you took the time to memorize me
my fears my hopes and dreams
I just like hanging out with you
all the time

and then in Red,

memorizing him was as easy as knowing all the words to your old favorite song

and I thought on it and realize this downright sapiosexual knowledge-as-intimacy theme is pretty important in Tayswift, it’s the load-bearing element of YBWM

I’m the one who makes you laugh
when you know you’re ‘bout to cry
I know your favorite songs
and you tell me bout your dreams
think I know where you belong
think I know it’s with me
can’t you see I’m the one who understands you
been here all along so why can’t you see
you belong with me

it’s even important in negative (which is how interrogators tease personality from pretense) in Red,

forgetting him was like trying to know someone you never met

thinking about that, and also remembering when her transparent brand strategy was accessibility and fans chosen to meet her would gush about her casually referencing something they mentioned on their tumblr long ago, and it’s like

AWW, she really IS just like us, in that her real output is multilayered invocations of accreted culture but she charms incidental humans by studying up on whatever incidental shit they happen to be and mirroring it back at them

I just want to know you better
know you better
know you better now
I just want to know you
know you
know you

8 New Rules For Growing An Enduring Startup Brand

It’s a lot harder to recover from brand missteps made early, than it is to get it right the first time, so build your brand strategy accordingly:

1. Don’t ask your customers what they want next.

2. Turn your biggest fans into apostle customers.

3. Always welcome a customer’s scorn as a gift.

4. Ramp up your virtual and real relationships.

5. Take giant leaps rather than timid steps.

6. Don’t ever assume that your brand is stable.

Two more new rules for growing an enduring startup brand.

Divide and rule.

By accident,or by design, that’s what’s happening round here at the moment. Wouldn’t it be great if we could express our opinions without tearing apart people who have different opinions? If we could stop taking an aggressive and angry tone with people who mean well, but say things we consider less intelligent or worldly than our own superior opinions? Because opinions are all any of us have if we’re honest. There are facts driving everything that we’re simply not party to. Honest discussion is interesting. I don’t want a dash full of identikit opinions because people are too scared to speak up, or to see people disappear because they’re sad or confused and they feel those things aren’t tolerated. Yes, you can say what you like on your own blog. If you want to be an asshole, be an asshole and people can unfollow you if they don’t like it, but maybe we’d have a less exhausted, less toxic, less miserable fandom if you directed your energy away from attacking people who like the same things you do. 

I love Harry. Always have, always will. He’s a good person. I don’t believe he has his freedom. I really don’t like the Harry brand strategy. I’m emotional about all the boys, so that upsets me. I’m becoming disengaged and I think I’m being manipulated into that. I think people are winning who I don’t want to win. I’d like to turn to the fandom to regain my strength and perspective so I can carry on supporting the boys in the way I’d like to, because I really do think they need us. That’s becoming harder and harder to do though, because the fandom is falling apart. So maybe we could try treating each other with a bit more respect and kindness, because if we don’t, all we’ll have left is a few really thick skinned, stubborn people shouting at each other about how right they are. At our best, we’re powerful and amazing and revolutionary. At our worst, we’re nothing. Divide and rule.

Help Wanted

Hello dears. My Master’s thesis is about the current branding strategies of the CW DCverse and how it relates to fans. I have a few questions for fans about how they are represented and why they feel the way they do about the programming.

Please send me a message if you do any of the following:

* Write fanfiction about Arrow, The Flash, Supergirl, Legends of Tomorrow, iZombie, and/or Supernatural

* Read fanfiction (about the above series)

* Draw fan art (about the above series)

* View extra content posted by the actors (i.e. their social media) and/or corporate headquarters (i.e. Superhero fight club, Chronicles of Cisco, etc.)

I’ll be conducting unofficial research for many weeks (beginning Sept 30, 2017) so please send me a message if you’re comfortable having a quick chat fan-to-fan.


P.S. even if you don’t want to chat, please pass on the word in case you know someone else who will.

Travis Beauchesne | Facebook Marketing Strategies

Now a days Facebook marketing has gained very popularity to create online conversation for brands and websites as well as building a community for the client’s. Here Travis Beauchesne has shared Facebook promotion strategies which will get you quick and real results for promoting your brand.