DO NOT BUY AUSSIE HAIR PRODUCTS. THEY ARE A TRANSMISOGYNIST COMPANY.
So, there’s apparently a new ad on youtube by Aussie. You can see it here: https://www.youtube.com/watch?v=X-igSlC7oD4
Their story is that the character depicted is not supposed to be a transwoman, but a man dressed as a woman in as drag to show he’s being dramatic “like a woman” ONE, that is misogyny, two, I call bullshit.
If this was true, you would have done something akin to the Snickers “You’re not you when you’re hungry” commercials and changed him into a man at the end of the commercial.
The commercial was a BLATANT attempt to cash in on the recent popularity of transwomen in the media. You showed the character as a transwoman, in a happy relationship in an attempt to seem trans positive.
But you used a male actor, and now you have a bullshit excuse to save face. It is DISGUSTING. There was NO reason not to pick from the THOUSANDS of actual trans people in the world. TRANS ACTORS AND ACTRESSES AND MODELS EXIST.
We deserve a public apology and a commercial with an ACTUAL transwoman. Now.