All of the sudden, this is the Wii U game I’m most excited about getting? It releases on September 11 and will come with a ~100-page booklet "that illustrates the boundless possibilities in Super Mario Maker.“
What you see here are some good examples of japanese graphic design in videogames. While in Europe and America Super Nintendo box art was limited by black frames and closed templates, in Japan packaging designers had a good amount of freedom for displaying images and typography in a large rectangular canvas.
I love that New 3DS box for Japan! It’s curious that of all the system’s new features and improvements (extra analog input and buttons, built-in NFC/Amiibo support, faster CPU, etc.), the box’s design and word balloon are dedicated to advertising the handheld’s swappable cover plates. The boxes for the New 3DS XLs, which don’t let you change the covers, are more boring traditional.
Many stores allow customers to return videogames they’ve played, even without the original cover art. This return policy allows for the distribution of fan-made video game cover art. Putting gamers in charge of marketing is interesting because they speak the truth and it’s not always pretty. In fact, it is never pretty.