“During a meeting with investment firm analyst Benjamin Mogil of Stifel Nicolaus, DreamWorks explained to him that sometime between 2012 and 2014, kids stopped watching animated films as much as they used to, and now only very small children watch animated films.
Curiously, at the same time that DreamWorks was struggling with its “adult” animation problem, other studios were wholly unaffected. Disney scored its biggest hit ever with Frozen which appealed across a broad demographic range; Illumination had its biggest hit ever with Despicable Me 2; Pixar scored its third-highest gross worldwide with Monsters University; and Warner Bros. enjoyed an unexpected breakout smash with its broadly appealing The Lego Movie.
Meanwhile, DreamWorks is pivoting its approach to feature films, and will dumb down its output to reach a younger crowd. They’ll do so with projects like the upcoming Trolls, based on the 1960s Danish toy fad, and a film adaptation of the children’s book Boss Baby, starring a tiny, bald, stressed-out businessman.”
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