bonchicarchives

10

WHAT:
SPRING 2014

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Charlotte Wiggins, Stephanie Hall

The Spring 2014 collection was inspired by the idea of reconstruction and deconstruction, so we loved the idea of paralleling the beauty of the clothes with the beauty of a cherry blossom park.

#BonChicArchives #Spring #2014 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Model #CharlotteWiggins #StephanieHall #collection #reconstruction #deconstruction #beauty #cherryblossom #park

9

WHAT:
SPRING 2013

WHERE:
ON LOCATION — Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Chad Pitman
Styling: Lubov Azria
Model[s]: Patrycja Gardygajlo

Sheer lace, lingerie undertones and the harnesses in our Spring 2013 collection gave this editorial a “50 Shades of BCBG” essence [our play on the popular “50 Shades of Gray” book].

#BonChicArchives #Spring #2013 #CreativeDirection #BCBG #Photographer #ChadPitman #Stylist #LubovAzria #Model #PatrycjaGardygajlo #lace #harnesses #editorial

10

WHAT:
FALL 2013

WHERE:
Los Angeles, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Meredith Bruner
Styling: Laura Ferrara
Model[s]: Kayley Chabot, Vilma Putriute

The juxtaposition of old and new is apparent in the Fall 2013 editorial as it is in that season’s collection, which was inspired by a trip our Chief Creative Officer, Lubov Azria, took to Istanbul. The artwork around the model in the final ad represents the idea of a modern girl in a historic setting.

#BonChicArchives #Fall #2013 #CreativeDirection #BCBG #Photographer #MeredithBruner #Stylist #LauraFerrara #Models #KayleyChabot #VilmaPutriute #juxtaposition #old #new #editorial #collection #LubovAzria #Istanbul #artwork #modern #historic

10

WHAT:
FALL 2011

WHERE:
On location — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Suzie Bird

For Fall 2011, we wanted an ad campaign that showcased a woman’s power of seduction in an artistic way. Drawing upon inspiration from art, models Theres Alexandersson and Suzie Bird served as the human forms to complement this bright collection.

#BonChicArchives #Fall #2011 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #TheresAlexanderson #SuzieBird #seduction #artistic #inspiration #art #collection

7

WHAT:
FALL 2012

WHERE:
Universal Studios — Hollywood, CA

WHO:
Creative Direction: IN-HOUSE
Photography: Hasse Nielsen
Styling: Laura Ferrara
Model[s]: Elena Melnik, Ella Kandyba

Urbanchic. The Fall 2012 ad campaign is our take on an elevated street style moment. It tells the story of two girlfriends, making their way from desk to dinner and is probably the best interpretation of our BCBG DNA—how to take our look from the runway to the real way!

#BonChicArchives #Fall #2012 #CreativeDirection #BCBG #Photographer #HasseNielsen #Stylist #LauraFerrara #Models #ElenaMelnik #EllaKandyba #Urbanchic #streetstyle #dinner #BCBG #runway

8

WHAT:
FALL 2010

WHERE:
Industria Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: David Slijper
Styling: Laura Ferrara
Model[s]: Marlena Szoka, Marike Le Roux, Taryn Davidson

Movement is the obvious theme for the Fall 2010 ad campaign. The collection is so effortlessly chic, we decided to keep the presentation simply and capture an editorial moment between two friends casually strolling together and in mid-conversation.

#BonChicArchives #Fall #2010 #CreativeDirection #BCBG #Photographer #DavidSlijper #Stylist #LauraFerrara #Models #MarlenaSzoka #MarikeLeRoux #TarynDavidson #Movement #collection #chic #editorial

10

WHAT:
SPRING 2008

WHERE:
Pier 59 Studios — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Camilla Nickerson
Model[s]: Karen Elson

The chic pinups of the 1940’s served as inspiration behind the Spring 2008 ad campaign, which was all about seduction but not in an obvious way. The model Karen Elson was in the best shape of her life, you wouldn’t have known she had kids—or that she gave birth not long before the shoot.

#BonChicArchives #Spring #2008 #CreativeDirector #Lipman #Photographer #PatrickDemarchelier #Stylist #CamillaNickerson #Model #KarenElson #pinups #inspiration #seduction

10

WHAT:
FALL 2005

WHERE:
Drive In Studios — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Lori Goldstein
Model[s]: Jessica Stam, Caroline Trentini, Querelle, Jovita

Inspired by Andy Warhol’s factory, the Fall 2005 ad campaign took on a slightly provocative approach—Jessica Stam was lying naked with a male model’s head between her legs. We wanted to push the envelope for an American brand with this campaign. That said, this shot ended up only being used in Europe. Warhol’s film, Factory Girls, premiered shortly after.

#BonChicArchives #Fall #2005 #Photographer #PatrickDemarchelier #Stylist #LoriGoldstein #Models #JessicaStam #CarolineTrentini #Quarelle #Jovita #AndyWarhol #American #brand #Europe #FactoryGirls

10

WHAT:
SPRING 2012

WHERE:
Cinema World Stages — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Camilla Akrans
Styling: Laura Ferrara
Model[s]: Theres Alexandersson, Daniela Mirzac

The Spring 2012 ad campaign is all about fresh energy and a pop of color. The collection’s play on weightless fabrics inspired some of the shots you see of the model in midair. This was a very bright and exciting shoot!

#BonChicArchives #Spring #2012 #CreativeDirection #BCBG #Photographer #CamillaAkrans #Stylist #LauraFerrara #Models #Theres #DanielaMirzac #fresh #energy #popofcolor #collection #midair #bright

10

WHAT:
SPRING 2011

WHERE:
Milk Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Greg Kadel
Styling: Laura Ferrara
Model[s]: Fabiana Mayer, Emily Senko

We wanted to capture the dynamics of a casual conversation for the Spring 2011 ad campaign. This collection was so casual and cool, the photoshoot was about simply showcasing the effortlessness of the pieces.

#BonChicArchives #Spring #2011 #CreativeDirection #BCBG #Photographer #GregKadel #Stylist #LauraFerrara #Models #FabianaMayer #EmilySenko #casual #photoshoot #effortlessness

6

WHAT:
SPRING 2010

WHERE:
Milk Studios — New York, NY

WHO:
Creative Direction: IN-HOUSE
Photography: Raymond Meier
Styling: Laura Ferrara
Model[s]: Kristy Kaurova, Anastasia Kuznetsova

For the Spring 2010 ad campaign we revisited the Spring 1999 idea to use a lightbox and took it to the next level. The evolution of the clothes gave such a different mood to the photoshoot. The bright, vibrant and clear colors of the collection offered a great contrast.

#BonChicArchives #Spring #2010 #CreativeDirection #BCBG #Photographer #RaymondMeier #Stylist #LauraFerrara #Models #KristyKayrova #AnastasiaKuznetsova #lightbox #evolution #photoshoot #collection

10

WHAT:
SPRING 2007

WHERE:
Sony Soundstage — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Lori Goldstein
Model[s]: Malgosia Bela

Although BCBG creative director Lubov Azria thought the Spring 2007 ad campaign was too surreal at first, it was that part she loved the most in the end. There was a lot of post-production on this campaign, which accentuated the graphic surreal nature of the mood.

#BonChicArchives #Spring #2007 #Photographer #PatrickDemarchelier #Stylist #LoriGoldstein #Model #MalgosiaBela #BCBG #LubovAzria

9

WHAT:
SPRING 2009

WHERE:
Milk Studios — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Camilla Nickerson
Model[s]: Eva Herzigova

We loved what happened with a little movement in Fall 2008 so movement was the key element of our Spring 2009 ad campaign. To achieve these gravity-free shots, our model would have to fall gracefully and safely. We worked with an Alvin Ailey choreographer to get the moves perfect and he also was on-hand to help catch the model.

#BonChicArchives #Spring #2009 #CreativeDirector #Lipman #Photographer #PatrickDemarchelier #Stylist #CamillaNickerson #Model #EvaHerzigova #movement

10

WHAT:
FALL 2001

WHO:
Creative Direction: BARON & BARON
Photography: David Sims, Frederik Lieberath
Styling: Karl Templer
Model[s]: Delfine Bafort

Inspired by the strength and power of a woman, the Fall 2001 ad campaign was shot by David Sims, who arrived to set on a skateboard. David and the model, Delfine Bafort, were moving the entire time—it was like watching them dance. This was a very exciting shoot.

#BonChicArchives #Fall #2001 #Photographers #DavidSims #FrederikLieberath #Stylist #KarlTempler #Model #DelphineBafort #strength #power #dance

10

WHAT:
FALL 2007

WHERE:
Greystone Court — Yonkers, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Lori Goldstein
Model[s]: Angela Lindvall

The Fall 2007 ad campaign embraced a romantic, bohemian spirit. The model danced through the entire shoot, which happened at the Greystone Court.

#BonChicArchives #Fall #2007 #CreativeDirector #Lipman #Photographer #PatrickDemarchelier #Stylist #LoriGoldstein #Model #AngelaLindvall #romantic #bohemian #GreystoneCourt

10

WHAT:
FALL 2006

WHERE:
Chelsea Hotel — New York, NY

WHO:
Creative Direction: LIPMAN
Photography: Patrick Demarchelier
Styling: Lori Goldstein
Model[s]: Jessica Stam, Rosie Huntington-Whiteley, Natalia Halicka

The thing about David Lipman, he walks you through an entire story in his ad campaigns—it’s practically a film. The Fall 2006 story was mysterious, and the trick to that was lighting from behind. There was something so chic about this grunge girl. Although, in the end, a lot of the shots were too dark and hard to use.

#BonChicArchives #Fall #2006 #Photographer #PatrickDemarchelier #Stylist #LoriGoldstein #Models #JessicaStam #RosieHuntington-Whiteley #NataliaHalicka #DavidLipman #film # mysterious #grunge

10

WHAT:
FALL 2004

WHERE:
Pier 59 Studios — New York, NY

WHO:
Creative Direction: MARC ATLAN
Photography: Max Vadukul
Styling: Nicoletta Santoro
Model[s]: Anna Jagodzinska

The whole idea behind the Fall 2004 ad campaign was playing with color on a black yet bright set that give the mood of this campaign such an elitist contrast to the simplicity of the poses.

#BonChicArchives #Fall #2004 #Photographer #MaxVadukul #Stylist #NicolettaSantoro #Models #SaraZiff #AnnaJagodzinska #color #elitist #simplicity