Blake Lively has been unveiled as the face of Gucci Première, the next female fragrance for the fashion house.

Frida Giannini, Gucci Creative Director, said, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood’s golden era. Blake’s unique style and charisma brings that allure to life in a very contemporary way.”

Blake Lively stated, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance.”

The print campaign for the new fragrance was shot by Mert & Marcus, and the commercial film was directed by Nicolas Winding Refn. The short film will be presented at a special event during the Venice Film Festival on September 1st, 2012.

Gucci Première will be launched worldwide from July 2012.

REVIEW: All-New Ultimates #1

Prior to the Universe wide event “CATACLYSM” Ultimate Spider-Man writer Brian Michael Bendis brought Cloak & Dagger into this universe, reintroducing Bombshell and had a returning featuring Spider-Woman discovered that all their origins were all connected through the Roxxon Corporation. In those issues we saw what had potential to be a pretty interesting team. With S.H.I.E.L.D. and the Ultimates…

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Must have @chichicosmeticsofficial lipsticks. These lipsticks are so pigmented and buttery. T- ‘Bombsell’ 'Drop Dead Gorgeous’ 'O.M.Nude’. They are my favourites but there is such a huge range I’m sure there is a shade for everyone! 💖
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