blu chip marketing

Tip of the Day: Use press releases wisely

Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. 

Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.

More ‘Likes’ Are Critical to Leveraging Facebook for SEO

Social search is really about more personalized search engine results. By analyzing information that your friends, followers, and connections have looked at online, search engines can not only provide better recommendations for a keyword you entered, but it can also tell you that a certain connection found this content valuable. 

Because search in the future will be personalized and results will be based on social recommendations, it is important to start building reach today. Sure, all businesses want more people to like their Facebook page. These Likes are worth far more than vanity in a popularity contest between you and your competitors. Likes are also your pathway to getting more people to see and recommend your content. More importantly, in the world of social search, Likes are the new inbound links and will help search engines recommend your content to more people attracting new visitors and leads to your website. 

Q&A with Flow Society Lacrosse Gear

1. What inspired you to make a company focusing on Lacrosse gear?

I have a 10 year old boy and 12 year old girl that love clothing and the sport of lacrosse. Making them happy makes me happy so that when I decided to create Flow Society.

2. The company is fairly new. When did you start the company?

The company is about a year and half old. We spent a few months seeing where and who would want this type of lacrosse clothing.  Then created a line through designs and concepts that we thought kids would enjoy.

3. Why is the logo of Flow Society an eagle?

Few reasons, one is it’s an American symbol and since lacrosse is one of the first American sports, it fit. We added the lacrosse ball and wings, that look similar to the head of lacrosse sticks.

4. How did you get the bus that is on your website?

We bought the bus and We do many events across the country. we use the bus to put images of our clothing, logos and our fun animals like the lacrosse monkey, lax rat and many others.

5. Have you ever met any famous lacrosse players in your career?

Many, too many to name but they are really great people and athletes.

6. Do you sponsor anyone?

Yes, our sponsor and one of the most famous lacrosse athletes, Connor Martin aka Con Bro Chill, is our spokesperson. He endorses our lines, he wears our clothing in videos and personal appearances. And not only does he play lacrosse, but we are creating his own clothing line that will be out this spring. 

7.How do you come up with all the ideas for you clothing?

I create the idea through every day living and look around and see what might be fun colorful and inspiring. We give it to our graphics team and they lay it out to produce sweaters, shorts, hats, accessories etc. This makes the product fun and coordinated.

8. Can you point out any upcoming design or line that you guys are particularly excited about?

Our Full Zip-Hoodys are awesome!

9. Do you believe in the future that you will start online shopping or brand shops?

We are currently working on several option, including doing a direct online with Dick’s Sporting Goods

10. You guys have a very active Facebook with many kids commenting daily, is that something you guys enjoy looking at?

When they voice their opinion, something you take into consideration? Facebook and the other social media outlets are extremely important to us and we interact with our “friends” daily. We constantly do contests and interact with our customers through polls and design contests. We consider our Facebook page a laboratory.

Add Your Photo to Your Website

This is a great way of reassuring your customers about who they’re dealing with. Having a photo kick-starts a personal relationship with your website visitors, and it makes it more likely they’ll get in touch. But it has to be a good photo; get a professional to take it.

Bonus: Not many websites include personal photos, so get this right and your site will be head and shoulders above your faceless competitors.

Tip of the Day: Check your server headers:

Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.

The Changing Face of SEO to PEO

Just a few years ago a small business owner could put up a website and dutifully blog every day in the hopes of attracting a small following and growing organically….OR, s/he could pay for results by purchasing an email list, advertising via newsletters etc. Both were designed to inspire more word of mouth marketing (ie, earned media coverage) but were often constrained by either money or time.

Today that has changed - in favor of small business owners. Social media marketing now allows anyone to create their own content and go viral for a fraction of the cost. Even more impressively, paid media gets a much bigger bang for the buck by using niche targeting to put the message in the hands of those most likely to use - and share - it most. In fact, SEO is morphing into PEO at an unsurpassed pace with owned content demonstrating the strongest conversion rate measured…a stunning 99% higher response rate than the industry average!