As a part of their media blitz surrounding the release of the Dreamcast, Sega partnered with Limp Bizkit in 2000 to serve as one of the tour sponsors.

“Those who attended the shows had the opportunity to face off against a musician from Limp Bizkit in the Dreamcast version of Ultimate Fighting Championship, a session which was broadcast on a jumbo screen to an audience of fellow concertgoers. Signed Dreamcast systems were given away as prizes.”