I really don’t know which of these three I like best. The motif is chrysanthemum with small flowers (perhaps sakura?) which, on a yukata, pull it in two opposing directions–early spring and mid-fall–ensuring that the yukata can be worn during ANY heat-appropriate weather regardless of technical season.
The bright touch of blue with the purple yukata keeps it from being too warm, and the watermelon-pink obi with the blue yukata does the same in reverse. The black yukata manages to blend several modern colors (bright pink, teal and black) with a soft pink ‘puchi obi’ that matches the model’s hair accessory. The little touches of high contrast colors used in the obi here are all spot-on. I also like that this shop used obijime to add just a little more color. Obijime are not a requirement for yukata, but I always prefer them because they give you an option to add a little more texture.