Introducing G-Star’s Raw For The Oceans Collection
Amidst the craziness of fashion week, I got to attend a very special event presented by G-Star this past Friday in NYC. The event was hosted by none other than fashion trendsetter Pharrell Williams who helped to unveil G-Star’s newest line called Raw For The Oceans (RFTO) which is a collection curated by Pharrell himself. What’s special about this latest endeavor by G-Star is that all the denim in this line is woven from Bionic Yarn, a thread made from recycled plastic bottles. After getting the chance to try on some pieces from the RFTO collection I was surprised to know that the fabric I was wearing was made from this Bionic Yarn because it looked and felt just like normal denim. I really think that this whole project is going to be the next big thing in sustainable fashion. By turning our waste into something useable and fashionable G-Star is helping to save our oceans and reduce pollution. The collection even features it’s own mascot, Otto the octopus, which you’ll notice in some of the prints and graphics on the clothing, including the bomber jacket I’m wearing here. You can check out the new Raw For The Oceans collection and learn more about it on G-Star’s newly launched tumblr site here. I definitely think you’ll like it as much as I do!
thanks for having us! Pharrell Williams, Creative Director of Bionic Yarn, announced tonight ‘RAW for the Oceans’, collab between denim brand G-Star RAW and Bionic Yarn, at the American Museum of Natural History. thanks gstar for having us!!
If you thought Pharrell Williams was only cool because he produces #1 hits for Jay -Z, Justin Timberlake, Snoop and many others, think again… Check out this brief video about Bionic Yarn, that tells you what Williams and his business partner, Tyson Toussant are doing with littered plastic bottles. Bionic Yarn has partnered with companies like Gap, Moncler, Timberland and others to create well-made, high-quailty clothing that not only looks good but IS good for the environment. These are the kinds of collaboration we believe are possible. Social impact. Environmentally-smart and stylish. Now what’s cooler than that?
OCEAN ETIQUETTE: A photo essay by Street Etiquette, featuring G-STAR’s RAW for the Ocean Fall collection.
The RAW for the Ocean collection highlights G-STAR’s commitment to bringing awareness to the issue of plastic pollutants in our oceans, and sets an example for what responsible clothing manufacturing can look like.
RAW for the Ocean garments are made using bionic yarn, a thread made by recycling used plastics, thereby greatly reducing the dumping of these plastics into our oceans.
We wanted to use this photo series as a way to showcase how closely connected we are with the ocean in our everyday lives, no matter where we find ourselves in the world.
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