Team JVA is a loose collection of like-minded individuals dedicated to the proposition that cycling should be, above all else, an enjoyable pursuit. If you’ve ever been at a race where someone got mad and threw their bike, we’re the opposite of that. In our view, unless your ability to pay rent and buy groceries depends upon your cycling prowess, you shouldn’t take yourself too seriously. We try not to lose sight of the fact that we are lucky enough to have the ability to engage in a recreational endeavor where we can inflict suffering on ourselves and derive reward according to our whims. We want every ride, competitive or otherwise, to feel like the most fun time we’ve ever had on a bike.
Obama, with Oregon Governor John Kitzhaber and CEO of locally based Keen Footwear by his side, talked up “insourcing” (as opposed to outsourcing, get it?) and laid out several measures to help make it happen. The new initiative seems tailor-made to give a much-needed bump to Portland’s flourishing bike industry.
Large companies like Keen and Intel (with their large presence in Hillsboro) offer exciting potential to put Oregonians back to work — but I wonder if Kitzhaber knows about Chris King Precision Components, Showers Pass, Zen Bicycle Manufacturing, Portland Design Works, Black Star Bags, Ruckus Components, Metrofiets, Sugar Wheel Works, Vanilla Cycles, Wabi Woolens, and the myriad other bike-related businesses that call Portland home.
“I’ve got to hand it to the women. They are an inspiring bunch. Check out how they handle the big run-up and a very tricky and slippery, off-camber downhill section (which came up before they even caught their breath after the run-up)…” jonathan maus - bikeportland.org
Rapha’s North American GM Slate Olson says when his the London-based parent company set up shop in Portland in 2008, major cyclocross success “wasn’t really on their roadmap.” Sponsoring a major cyclocross team was an idea that came from the Portland office, he says.