Big Data Week Day 2: Translating Web metrics into English with Quill

By Elliott Ramos

Does your site use Google Analytics, but you have no idea what the results mean?

Larry Adams (@larryadams) Vice President of Product for Narrative Science is hoping Quill can help deal with the Big Data of websites: metrics.

While news sites and big sales sites such as Amazon regularly employ analytics experts who parse site performance, find out how readers and customers are using their site, many businesses and even smaller governments don’t know what their users need.

Roughly speaking, this is about figuring out “user experience,” and what content is performing well on a homepage or via social media.

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