Discovering Bjork debut album in 1993 was for me a wonderful experience. I HAD to work with her. I loved her music and loved right away the person when we met to work together. She wanted to do the video in Iceland but the estimate was to high. She told me on the phone that we will try to work on something else later, but I ask her to give me until the end of the day to come up with and other idea. I went uptown mAnhattan for a meeting. On my way back, stock in traffic on 5 th avenue, in a cab, listening to the Song I was looking at the canyon of the avenue and thought it would be the perfect set for the video. As I lived on Lafayette & Houston, everydY I could see trucks crossing the city. That’s how I got the idea of doing the entire video on the flat bed of a truck.