Big Phony (빅 포니) - “I Love Lucy”
SXSW 2015 - OEB Score: 8; Popularity Index: 5
Pairs Well With…Elliot Smith, Bobby Long, Beck
Bobby Choy is Big Phony, a sensitive singer-songwriter from NYC, but now living in Seoul South Korea, with a base in indie folk music. Early this year he released two albums simultaneously “LONG LIVE THE LIE” and “BOBBY.” Each album has a slightly different feel but Choy’s vocals and lyrics are similar across the pair. “LONG LIVE THE LIE” mixes an 80’s new wave influence with updated laid-back electronic production making the album perfect for sunshine and a hammock. “BOBBY” is more of a stripped down folk album, closer to Choy’s earlier releases. He sings with a raw tender tone on the latter album, presenting a full sound that should make for an eclectic live set. For an artist from South Korea there’s a heavy American or British folk influence on Choy’s style. After SXSW Big Phony will be playing a string of US shows throughout the second half of March and into April.
2014 Review: It seems Korean artist Big Phony has chosen to pull a 180 with the release of the aptly-titled “All Bets Are Off”, a synth-laden pop song that has literally nothing in common with the 2010 LP Kicking Punching Bags, a dead-ringer for an Elliott Smith album. Let’s start with the early stuff – Big Phony had a real alt country lean, finding a way to deliver introspective lyrics with a grizzled whisper. Along comes this new track, which actually holds up just as well on it’s own, relying on 80s-style effects to enliven the soul within the record. It’s similar to what Phosphorescent pulls off with “Song for Zula”, using something once so sterile to actually make a lyric even more devastatingly personal. This upcoming LP, his first in four years, could really go in any direction at this point, but the unknown spells hope with this fascinating songwriter.