Tracer360 - Revolutionary Illuminated and Reflective Vest for Running or Cycling Including Multicolored LED Fiber Optic - $69.99

  • ALL THE COLORS IN ONE VEST (5 Flashing Modes, 6 Solid Colors) - Our special illumination modes are based on visual science and are selectable at the press of a button, even while you’re running or on the bike
  • TRUE 360 DEGREE ILLUMINATION, REFLECTIVITY, & FLUORESCENCE - Unlike other reflective running vests and reflective cycling gear our vest alerts distracted drivers before their headlights are on you, making you visible from over ¼ mile in any direction
  • LIGHTWEIGHT, BREATHABLE, & EXTREMELY COMFORTABLE - If it’s for a short run in the morning or an all night bike ride, at only 7.0 oz - you’ll forget you’re wearing it
  • HIGHLY ADJUSTABLE - WEAR IT ANYTIME OF YEAR over your cold weather running or cycling gear or adjust it down to fit snug during those hot summer night runs - Hot, Cold, Rain, or Snow, the Tracer360 will go as long as you do
  • ENGINEERED FOR EXCELLENCE - Noxgear was founded by engineer athletes, who continue to apply the same rigor and discipline as they did designing rockets and robots to providing you a 5-star product with 5-star customer service

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Only in Montreal would this pass as a viral marketing campaign for milk. At least, that’s what it appears to be. Just as possible that it’s two dudes (and a Furry) trying to break into the music business.

(Thanks for the submission jackshaftoe007)

Tour de France, Stage 20. Tony Martin powers home to an Individual Time Trial win

I’ve only just seen the highlights of Stage 20 - having missed the live coverage due to Rangers’ first game of the season - and thought I’d give Tony “Panzerwagen” Martin the pic of the day slot, instead of (soon to be) Tour winner, Cadel Evans - more of whom after the Champs-Élysées.

This is Martin’s 6th ITT win of the year, including the ITT at the Daupiné Critérium, over the same course as yesterday’s Stage 20

✘ the highway calls ✘ » [listen] windows down, voices loud, warm air, we’re quite the pair.

teenage wasteland // the who, what a night // lovable rogues, lisztomania // phoenix, shuffle // bombay bicycyle club, undercover martyn // two door cinema club, call it what you want // foster the people, right action // franz ferdinand, australia // the shins, dancing song // little comets, poplove // robin skouteris, weekend // last dinosaurs, could it be another change // the samples, alright // village psychic, blister in the sun // violent femmes, chasing the sun // the wanted