biba boutique

Art and fashion at BIBA boutique. Photograph by Rolph Gobits.

‘The Biba Look’ or ‘Dudu Look’ was “fresh little foals with long legs, bright faces and round dolly eyes.” Barbara Hulanicki describes her customers as “postwar babies who had been deprived of nourishing protein in childhood and grew up into beautiful skinny people: a designer’s dream. It didn’t take much for them to look outstanding.” These women were mostly teenagers or twenty year olds, who wanted to have clothes that looked good on them.

Carnaby Street
Shoppers walking across the road in front of Irvine Sellar’s Tom Cat fashion boutique shop in Carnaby Street, London in 1968.

George Harrison + sunglasses in 1966… from the shop Biba and from Tokyo:

“George revealed that The Beatles buy their sunglasses at the London boutique Biba. ‘They’re very inexpensive there,’ he said.” - Ruth Raciniewski, a German fan who met George at Kinfauns, in Bravo, issue no. 31 1967 [x]

Photos: Robert Whitaker, Getty Images