Apple is hiring a Siri Event Maven to make it smarter about cultural events
Apple is looking to make its Siri assistant a little smarter when it comes to significant, upcoming events. The company has posted a job listing for a position titled “Siri Event Maven,” and the person who eventually fills that role will be responsible for providing “strategic awareness of cultural happenings in the collective zeitgeist.” 9to5Mac first reported on the posting. Siri is already relatively competent at answering questions around major events — like the classic “What time is the Super Bowl?” — but clearly Apple wants to get a little more comprehensive and will task the future hire with finding events that Siri doesn’t already know about. Read more