betsey-johnson-dresses

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The vintage camera in the two above shots is an Argus Seventy-Five. Unlike modern cameras the viewfinder is on top (instead of in the back); which means the photographer looks down into the camera to aim and focus. While at first it might seem inconvenient it was handy for early street photographers because their subjects weren’t always aware they were being photographed since the photographer is looking down rather than at the subject and it made for very candid shots. It also means the shots had a different perspective; today we hold the camera at eye-level, but with the viewfinder like this it was often held lower which meant it was more at eye-level with children or youth. It’s just interesting to hold an old camera in this style and then look at vintage photographs and see how the tool influenced the work.

click-through for more pictures. details:
Pepa Loves hat
old bomber
Shop Ruche dress
navy tights
vintage boots
Betsey Johnson purse c/o Modcloth
ASOS mittens