Lynch attempted to promote Dern’s chances of an Academy Award for Best Actress nomination at the 2007 Academy Awards by campaigning with a live cow.
“I’m here to promote Laura Dern who I think you’ll agree gave an incredible performance that’s going to live,” Lynch said. “I think the Academy members love showbusiness — and this is the showbusiness approach.”
Alongside Lynch’s pitch was a banner with the slogan:
‘WITHOUT CHEESE THERE WOULDN’T BE AN INLAND EMPIRE.’
Lynch’s reasoning was simple:
“I ate a lot of cheese during the making of Inland Empire.“