“Hey Ji-eun, oppa just turned 30. But I’m not. But I’m an adult. Although I’m not there yet, I’m only five years older than you. Past twenty, not yet thirty. In between, right there. When I’m not a kid or an adult. When I’m just me, I shine the brightest. So don’t get scared when darkness comes. You’re so beautiful that your flower will bloom. You’re always loved, you.”
i think a lot of the reason why tswift trying to rebrand herself again with this new album jst isn’t working is bc, like, we all know on some lvl that the kimye drama was small potatoes. like obviously it was embarrassing and it’s probably the biggest PR disaster she’s ever had, but her being caught either in a lie (if you buy the story that everything w famous was discussed w her and she tried to make a public spectacle anyway) or omitting some very relevant details from her initial narrative (if u believe her when she says she’s angry abt the inclusion of material she didn’t greenlight), either way, it’s far from the most egregious or controversial thing someone famous has done. the internet ran with it bc that’s what the internet does, but the only people who cared that much abt it already disliked her. it’s not like a “bigger than jesus” moment where she was notably alienating fans. it was a big deal, but it also wasn’t, if that makes sense.
which i think is why her doing this image shift after that happened––calling the album “reputation”, drawing heavily from early 2000 avril lavigne/ashlee simpson/Pop Punk Tough Girl with a lot of the imagery we’ve seen of it so far, making the first single a diss track attempt––comes off very awkwardly because it’s sort of operating around the idea that people were a lot more affected by it than they actually were. the context (and tbqh lack of decent material to back it up) jst renders the whole thing flaccid bc we all know it, and we all know that her career (or kanye’s, for that matter) wasn’t damaged all that badly by it. like, it wasn’t anything more than fodder for dumb jokes on social media, more than anything, so at the end of the day, what you’re left with is, like, her rebranding herself as a Disgraced Badass bc some twitter teens laughed at her. and that jst… does not work